{"id":245825,"date":"2026-03-06T15:00:00","date_gmt":"2026-03-06T15:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245825"},"modified":"2026-03-06T15:00:00","modified_gmt":"2026-03-06T15:00:00","slug":"cine-este-omul-din-spatele-unuia-dintre-cele-mai-apreciate-si-cunoscute-branduri-de-lactate-romanesti-din-tara-noastra-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245825","title":{"rendered":"Cine este omul din spatele unuia dintre cele mai apreciate \u015fi cunoscute branduri de lactate rom\u00e2ne\u015fti din \u0163ara noastr\u0103"},"content":{"rendered":"<p>\n100 cei mai admira\u0163i CEO din Rom\u00e2nia: Locul 47 &#8211; Adrian Cocan, Cofondator \u015fi director de investi\u0163ii, Agroserv M\u0103riu\u0163a (L\u0103pt\u0103ria cu Caimac)<\/p>\n<p>\n\u201eAm avut o mic\u0103 sec\u0163ie destinat\u0103 produc\u0163iei br\u00e2nzeturilor. De la bun \u00eenceput, am avut \u00een minte o abordare echilibrat\u0103 \u00eentre automatizare \u015fi me\u015fte\u015fug. \u00cencepem procesul cu echipamente profesionale \u015fi finaliz\u0103m cu m\u0103iestria uman\u0103.<\/p>\n<p>\nAm lansat diverse ca\u015fcavaluri \u015fi br\u00e2nzeturi maturate, dar pentru c\u0103 punem pre\u0163 pe zona de artizanal, nu am reu\u015fit s\u0103 le calibr\u0103m la gramaj \u015fi astfel consumatorii nu le-au reg\u0103sit \u00een marile magazine\u201d, descria Adrian Cocan \u00eenceputurile afacerii, \u00een unul dintre interviurile acordate anterior.&nbsp;<\/p>\n<p>\n\u00cen spatele unuia dintre cele mai vizibile branduri rom\u00e2ne\u015fti din categoria lactatelor premium st\u0103 un model de business care presupune integrarea de la ferm\u0103 la produs finit, investi\u0163ii continue \u00een tehnologie \u015fi control al calit\u0103\u0163ii p\u00e2n\u0103 la ultimul detaliu. L\u0103pt\u0103ria cu Caimac a intrat pe pia\u0163\u0103 cu promisiunea \u201ef\u0103r\u0103 compromis\u201d, ceea ce a dus la cre\u015ftere rapid\u0103, dar \u015fi la costuri structurale mari \u00eentr-o pia\u0163\u0103 volatil\u0103. Compania-mam\u0103 Agroserv M\u0103riu\u0163a a \u00eencheiat anul precedent cu o cifr\u0103 de afaceri de aproximativ 76 milioane lei, potrivit datelor publice disponibile, confirm\u00e2nd interesul pentru produse premium locale, dar \u015fi expunerea la riscuri de pre\u0163 \u015fi distribu\u0163ie.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5851\/23074896\/2\/ghilimele.jpg?height=17&#038;width=20\" style=\"width: 20px; height: 17px; margin: 10px; float: left;\" \/>Chiar \u015fi \u00een vremurile de azi, aleg s\u0103 r\u0103m\u00e2n un lider uman \u2014 ancorat \u00een adev\u0103r, bun\u0103tate \u015fi respect. Cred \u00een munca f\u0103cut\u0103 cu perseveren\u0163\u0103 \u015fi \u00een puterea respectului fa\u0163\u0103 de oameni \u015fi natur\u0103. Adev\u0103ratul leadership, \u00een opinia mea, \u00eenseamn\u0103 s\u0103 r\u0103m\u00e2i fidel valorilor chiar \u015fi atunci c\u00e2nd este cel mai greu.<\/strong><\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>100 cei mai admira\u0163i CEO din Rom\u00e2nia: Locul 47 &#8211; Adrian Cocan, Cofondator \u015fi director de investi\u0163ii, Agroserv M\u0103riu\u0163a (L\u0103pt\u0103ria cu Caimac) \u201eAm avut o mic\u0103 sec\u0163ie destinat\u0103 produc\u0163iei br\u00e2nzeturilor. De la bun \u00eenceput, am avut \u00een minte o abordare echilibrat\u0103 \u00eentre automatizare \u015fi me\u015fte\u015fug. \u00cencepem procesul cu echipamente profesionale \u015fi finaliz\u0103m cu m\u0103iestria uman\u0103. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,9421,7211],"tags":[19511,46151,46149,46148],"class_list":["post-245825","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-agricultura","category-comert","tag-100-cei-mai-admirati-ceo-din-romania","tag-adrian-cocan","tag-agroserv-mariuta","tag-laptaria-cu-caimac"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245825"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245825\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}