{"id":245820,"date":"2026-03-06T13:38:57","date_gmt":"2026-03-06T13:38:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245820"},"modified":"2026-03-06T13:38:57","modified_gmt":"2026-03-06T13:38:57","slug":"care-sunt-marile-probleme-intampinate-de-o-afacere-romaneasca-care-a-ajuns-de-la-a-fi-aproape-de-faliment-pana-la-a-si-exporta-produsele-in-mai-multe-tari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245820","title":{"rendered":"Care sunt marile probleme \u00eent\u00e2mpinate de o afacere rom\u00e2neasc\u0103 care a ajuns de la a fi aproape de faliment p\u00e2n\u0103 la a-\u015fi exporta produsele \u00een mai multe \u0163\u0103ri?"},"content":{"rendered":"

\n\u00cen industria autovehiculelor destinate salv\u0103rii oamenilor, fiecare gre\u015feal\u0103 poate costa vie\u0163i, iar cre\u015fterea nu se m\u0103soar\u0103 doar \u00een unit\u0103\u0163i livrate, ci \u015fi \u00een standarde respectate. Dup\u0103 25 de ani de la \u00eenfiin\u0163are, Deltamed produce peste cinci ambulan\u0163e pe zi, export\u0103 \u00een mai multe \u0163\u0103ri europene \u015fi a investit peste 15 milioane de euro \u00een infrastructur\u0103 \u015fi tehnologie. Care au fost pa\u015fii f\u0103cu\u0163i \u00een aceast\u0103 direc\u0163ie?<\/strong><\/p>\n

\nDe-a lungul istoriei noastre, care se \u00eentinde pe mai bine de un sfert de veac, au existat, f\u0103r\u0103 \u00eendoial\u0103, \u015fi momente \u00een care am sim\u0163it c\u0103 am putea opri businessul. \u00cen primii ani, lipsa resurselor, pia\u0163a \u00eenc\u0103 nedefinit\u0103 \u015fi riscurile mari ne puneau des \u00een situa\u0163ia de a ne \u00eentreba dac\u0103 direc\u0163ia este cea corect\u0103. \u00cent\u00e2rzierea unor proiecte importante, o serie de blocaje administrative, tehnice sau financiare ne-au f\u0103cut de multe ori s\u0103 ne g\u00e2ndim dac\u0103 vom reu\u015fi s\u0103 sus\u0163inem compania \u00een cursul urm\u0103toarelor 3-6 luni.<\/p>\n

\nAproape niciodat\u0103 \u00een cursul primilor ani nu am \u015ftiut ce vom face \u00een urm\u0103torul an fiscal\u201d, r\u0103spunde Dan Gorgan, fondator al businesssului Deltamed, \u00eentrebat dac\u0103 a existat vreun moment \u00een care a sim\u0163it c\u0103 afacerea ar putea s\u0103 nu mearg\u0103 mai departe. Ast\u0103zi, Deltamed produce, \u00een medie, mai mult de cinci ambulan\u0163e pe zi, un ritm care plaseaz\u0103 compania printre cei mai dinamici produc\u0103tori de vehicule speciale din regiune. Pentru a ajunge la acest nivel, compania a standardizat \u015fi optimizat \u00eentregul flux de produc\u0163ie \u2014 \u201ede la proiectare p\u00e2n\u0103 la asamblare \u015fi testare final\u0103\u201d.<\/p>\n

\nAu fost introduse proceduri clare, linii de lucru dedicate fiec\u0103rui tip de ambulan\u0163\u0103 \u015fi sisteme digitale de monitorizare, menite \u201es\u0103 elimine timpii mor\u0163i \u015fi s\u0103 creasc\u0103 predictibilitatea\u201d. Extinderea echipei a fost la fel de important\u0103. Deltamed are \u00een prezent 271 de angaja\u0163i, dintre care 170 lucreaz\u0103 direct \u00een produc\u0163ie. \u201eAm angajat ingineri, tehnicieni \u015fi speciali\u015fti noi, inclusiv din afara \u0163\u0103rii, \u015fi am investit \u00een formarea lor continu\u0103, pentru a lucra la standarde interna\u0163ionale.\u201d<\/p>\n

\n\u00cen paralel, compania \u015fi-a consolidat logistica \u015fi capacitatea de aprovizionare, astfel \u00eenc\u00e2t s\u0103 poat\u0103 lucra simultan pe mai multe fluxuri f\u0103r\u0103 a compromite calitatea. Aceast\u0103 maturitate industrial\u0103 se reflect\u0103 \u015fi \u00een dinamica exporturilor. \u201e\u00cen ultimii ani, ponderea exporturilor, raportat\u0103 la num\u0103rul de unit\u0103\u0163i livrate, a variat \u00eentre 5% \u015fi 45%, procentul maxim fiind \u00eenregistrat \u00een 2024.\u201d Este un salt important pentru un produc\u0103tor rom\u00e2n, chiar dac\u0103, din perspectiva cifrei de afaceri, procentele sunt mai reduse \u2014 pe pia\u0163a local\u0103 sunt livrate vehicule \u201ela cheie\u201d, \u00een timp ce pentru export este furnizat\u0103, \u00een majoritatea cazurilor, partea de carosare.<\/p>\n

\nDeltamed este prezent\u0103 prin parteneri \u00een Austria, Bulgaria, Ucraina, Germania \u015fi Bosnia \u015fi Her\u0163egovina, iar prin rela\u0163ii comerciale directe \u00een Republica Moldova \u015fi Ungaria, consolid\u00e2ndu-\u015fi pozi\u0163ia de produc\u0103tor regional. Cre\u015fterea a fost sus\u0163inut\u0103 de investi\u0163ii consistente. \u00cen ultimii ani, compania a alocat peste 15 milioane de euro pentru dezvoltarea infrastructurii \u015fi a tehnologiei. Platforma industrial\u0103 de la Gil\u0103u dep\u0103\u015fe\u015fte 15.000 mp, iar integrarea pe vertical\u0103 a permis dezvoltarea unui ecosistem complet de produc\u0163ie: ateliere de prelucr\u0103ri mecanice cu laser \u015fi CNC, sudur\u0103, t\u00e2mpl\u0103rie industrial\u0103, termoformare, vopsitorie \u015fi produc\u0163ie de cablaje auto. \u201eAm construit intern capabilit\u0103\u0163ile de care aveam nevoie, \u00eentr-un context \u00een care pia\u0163a local\u0103 nu oferea furnizori specializa\u0163i pentru componentele critice.\u201d<\/p>\n

\nLa aceste investi\u0163ii se adaug\u0103 digitalizarea \u2014 solu\u0163ii avansate de proiectare 3D, simul\u0103ri \u015fi sisteme ERP \u2014 precum \u015fi deschiderea unei noi unit\u0103\u0163i la Aiud, \u00een urma unei investi\u0163ii de 1,8 milioane de euro. Noua fabric\u0103, dat\u0103 \u00een folosin\u0163\u0103 la mijlocul anului trecut, are o suprafa\u0163\u0103 de peste 2.000 mp \u015fi  capacitate anual\u0103 de 150\u2013200 de unit\u0103\u0163i, permi\u0163\u00e2nd companiei s\u0103 gestioneze proiecte mari \u015fi termene str\u00e2nse. \u201eNoua hal\u0103 ne permite s\u0103 cre\u015ftem volumul total de vehicule livrate anual \u015fi s\u0103 lucr\u0103m \u00een paralel pe linii diferite.\u201d Dincolo de cifre \u00eens\u0103, ce a adus afacerea la acest nivel, \u00eentr-un sfert de secol de activitate, a fost determinarea, poveste\u015fte antreprenorul: \u201eCe ne-a f\u0103cut \u00eens\u0103 s\u0103 continu\u0103m a fost determinarea (\u00eenc\u0103p\u0103\u0163\u00e2narea) \u015fi convingerea c\u0103 pia\u0163a avea nevoie de ceea ce f\u0103ceam noi. \u015ei chiar dac\u0103 eram la \u00eenceput de drum \u015fi nu aveam un set de bune practici de la al\u0163ii care s\u0103 fi f\u0103cut acela\u015fi lucru \u00eenaintea noastr\u0103, ne-a fost clar c\u0103 nu gre\u015fim atunci c\u00e2nd am v\u0103zut diferen\u0163a pe care o puteau face ambulan\u0163ele moderne \u015fi vehiculele bine echipate \u00een activitatea echipelor de interven\u0163ie\u201d.<\/p>\n

\nLa decizia de a continua a contribuit foarte mult \u015fi echipa, oamenii care au crescut odat\u0103 cu businessul. \u201eC\u00e2nd privim \u00een urm\u0103 de unde am \u00eenceput \u015fi unde am ajuns, saltul este uria\u015f. La \u00eenceput lucram cu echipe mici, \u00eentr-un ritm adaptat unor proiecte punctuale, iar activitatea era preponderent de asamblare a unor kituri concepute \u015fi testate de c\u0103tre al\u0163ii. Pe m\u0103sur\u0103 ce am c\u00e2\u015ftigat experien\u0163\u0103, am \u00een\u0163eles c\u0103 trebuie s\u0103 construim nu doar vehicule, ci un \u00eentreg ecosistem industrial \u015fi tehnologic \u00een jurul lor.\u201d<\/p>\n

\nUn moment important pentru dezvoltarea companiei a fost \u015fi decizia de diversificare a portofoliului, impus\u0103 de caracterul impredictibil al achizi\u0163iilor na\u0163ionale de ambulan\u0163e: \u201e\u00cen consecin\u0163\u0103, am dezvoltat vehicule pentru interven\u0163ie, unit\u0103\u0163i mobile specializate \u015fi solu\u0163ii tehnice complexe. Am abordat \u015fi sectorul alimenta\u0163iei prin construirea de foodtruckuri. Practic, din 2012, \u00een fiecare an am ad\u0103ugat un produs nou \u00een portofoliu, ridic\u00e2nd nivelul companiei \u015fi a consolid\u00e2nd pozi\u0163ia noastr\u0103 ca produc\u0103tor de referin\u0163\u0103 \u00een regiune\u201d. Ast\u0103zi, compania de\u0163ine procese moderne, linii de produc\u0163ie dedicate, departamente specializate, capacit\u0103\u0163i avansate de proiectare \u015fi dezvoltare, precum \u015fi un portofoliu divers care dep\u0103\u015fe\u015fte cu mult zona ambulan\u0163elor: \u201eDac\u0103 la \u00eenceput r\u0103spundeam unei nevoi imediate din pia\u0163\u0103, ast\u0103zi suntem un integrator de solu\u0163ii complete, capabili s\u0103 proiect\u0103m \u015fi s\u0103 construim vehicule complexe, adaptate unor misiuni diverse, \u00een Rom\u00e2nia \u015fi \u00een afara \u0163\u0103rii\u201d.    <\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nCe mesaj a\u0163i transmite unui antreprenor rom\u00e2n care vrea s\u0103 construiasc\u0103 un business \u00eentr-o industrie critic\u0103?<\/strong><\/p>\n

\nDan Gorgan, fondator, Deltamed: S\u0103 fie preg\u0103tit pentru un drum lung. \u00cen astfel de domenii, succesul nu vine rapid \u015fi nu se ob\u0163ine niciodat\u0103 u\u015for. Este nevoie de r\u0103bdare, de o viziune flexibil\u0103 \u015fi de capacitatea de a naviga \u00eentr-un mediu strict reglementat, \u00een care responsabilitatea este la fel de important\u0103 ca inova\u0163ia. S\u0103 nu se team\u0103 de complexitate. Industriile critice au nevoie de oameni care nu renun\u0163\u0103 c\u00e2nd apar obstacole, ci le transform\u0103 \u00een oportunit\u0103\u0163i de \u00eenv\u0103\u0163are. L-a\u015f \u00eencuraja \u015fi s\u0103 \u00ee\u015fi aleag\u0103 bine oamenii, ei fac diferen\u0163a. S\u0103 r\u0103m\u00e2n\u0103 conectat la nevoile reale ale pie\u0163ei \u015fi s\u0103 nu \u00ee\u015fi piard\u0103 busola moral\u0103. C\u00e2nd ceea ce construie\u015fti are impact direct asupra siguran\u0163ei \u015fi vie\u0163ilor oamenilor, excelen\u0163a nu este o op\u0163iune, este o obliga\u0163ie.<\/span><\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nCum arat\u0103 25 de ani de istorie \u00een industria ambulan\u0163elor?<\/strong><\/p>\n

\n1.\u008c Compania s-a \u00eenfiin\u0163at \u00een 1997, la Cluj-Napoca, \u00eentr-un moment \u00een care pia\u0163a rom\u00e2neasc\u0103 avea nevoie urgent\u0103 de modernizare \u00een zona serviciilor medicale de urgen\u0163\u0103. La \u00eenceput, Deltamed distribuia echipamente medicale \u015fi manechine pentru instruirea \u00een resuscitare, acumul\u00e2nd expertiz\u0103 \u00eentr-un domeniu extrem de tehnic.<\/strong><\/span><\/p>\n

\n\u008d2. La \u00eenceputul anilor 2000, au urmat colabor\u0103rile cu produc\u0103tori din Germania \u015fi Austria. Un prim contract important, de 150 de ambulan\u0163e \u00eempreun\u0103 cu importatorul Mercedes-Benz \u00een Rom\u00e2nia, a reprezentat o adev\u0103rat\u0103 \u015fcoal\u0103 profesional\u0103 \u015fi un salt de know-how.<\/strong><\/span><\/p>\n

\n\u008e3. \u00cen 2007, compania a f\u0103cut pasul decisiv: a \u00eenceput produc\u0163ia \u015fi carosarea proprie de ambulan\u0163e, dezvolt\u00e2nd fabrica de la Gil\u0103u. A fost momentul \u00een care Deltamed a devenit produc\u0103tor, nu doar partener tehnic.<\/strong><\/span><\/p>\n

\n\u008f4. \u00cen anii urm\u0103tori, portofoliul s-a extins: de la ambulan\u0163e la vehicule de interven\u0163ie, autospeciale pentru pompieri, unit\u0103\u0163i medicale mobile, centre de comand\u0103 \u015fi solu\u0163ii tehnice personalizate pentru institu\u0163ii publice \u015fi private.<\/strong><\/span><\/p>\n

\n\u00905. Ast\u0103zi, Deltamed este cel mai mare produc\u0103tor de ambulan\u0163e \u015fi vehicule speciale din Europa de Est.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen industria autovehiculelor destinate salv\u0103rii oamenilor, fiecare gre\u015feal\u0103 poate costa vie\u0163i, iar cre\u015fterea nu se m\u0103soar\u0103 doar \u00een unit\u0103\u0163i livrate, ci \u015fi \u00een standarde respectate. Dup\u0103 25 de ani de la \u00eenfiin\u0163are, Deltamed produce peste cinci ambulan\u0163e pe zi, export\u0103 \u00een mai multe \u0163\u0103ri europene \u015fi a investit peste 15 milioane de euro \u00een infrastructur\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[20570,401,260,259,7699],"class_list":["post-245820","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-ambulante","tag-antreprenoriat","tag-export","tag-productie","tag-vehicule"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245820"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245820\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}