\nRetailerul francez Auchan duce formatul de hiperdiscount inclusiv \u00een zona magazinelor mici, pun\u00e2nd brandul ATAC pe un supermarket din Capital\u0103. Mutarea vine \u00eentr-o perioad\u0103 \u00een care consumatorii sunt din ce \u00een ce mai pruden\u0163i \u015fi pun tot mai mult\u0103 presiune pe pre\u0163. \u00cen acest context, \u015fi retailerii se extind puternic pe segmentul de discount (Lidl \u015fi Penny) \u015fi hiperdiscount (ATAC \u2013 conceptul Auchan \u015fi La Coco\u015f).<\/p>\n
\n\u201eDe dou\u0103 decenii dezvolt\u0103m un comer\u0163 modern, multiformat \u015fi multicanal, adaptat unor nevoi de consum tot mai diverse, iar noul (format de – n.red.) super discount face parte din aceast\u0103 evolu\u0163ie. ATAC este un concept cu rezultate solide, care \u015fi-a demonstrat relevan\u0163a \u00een pia\u0163\u0103, iar extinderea sa marcheaz\u0103 un nou pas strategic pentru noi. P\u0103str\u0103m ADN-ul ATAC bazat pe pre\u0163uri mici la scar\u0103 larg\u0103 \u015fi reduceri \u00een cascad\u0103, pe care le aducem \u00eentr-un mediu adaptat ritmului urban: rapid, accesibil \u015fi aproape de cas\u0103, potrivit at\u00e2t pentru familii, c\u00e2t \u015fi pentru micii antreprenori\u201d, a declarat Ioana To\u015fa, Director V\u00e2nz\u0103ri Auchan Retail Rom\u00e2nia.<\/p>\n
\nNou magazin, situat pe Str. Bra\u015fov nr. 23C, m\u0103soar\u0103 circa 2.200 mp \u015fi are \u00een portofoliu aproximativ 6.000 de articole. \u00cen acest spa\u0163iu a func\u0163ionat ini\u0163ial un magazin Billa, apoi unul Carrefour. Auchan a mers aici \u00een chirie.<\/p>\n
\nP\u00e2n\u0103 acum, magazinele ATAC func\u0163ionau \u00een spa\u0163ii de 3-4 ori mai mari, pe un model similar cu cel al hipermarketurilor, mai degrab\u0103.<\/p>\n
\nOdat\u0103 cu deschiderea noii unit\u0103\u0163i, re\u0163eaua ATAC ajunge la 10 magazine, la aproape doi ani de la lansarea acestui concept. Pe l\u00e2ng\u0103 cele dou\u0103 spa\u0163ii din Capital\u0103, magazine ATAC Hiper Discount sunt prezente \u015fi \u00een Bra\u015fov, Ploie\u015fti, Timi\u015foara, T\u00e2rgu Mure\u015f, Gala\u0163i, Satu Mare, Sibiu \u015fi Oradea.<\/p>\n
\n\u00cen ultimii ani, pe unele dintre hipermarketurile clasice, Auchan le-a transformat \u00een magazine de tip hipermarket-hard discount sub marca ATAC by Auchan, unde pre\u0163urile variaz\u0103 \u00een func\u0163ie de cantitatea cump\u0103rat\u0103.<\/p>\n
\nRetailerul francez este, al\u0103turi de Carrefour, juc\u0103torul care acoper\u0103 cele mai multe formate din pia\u0163\u0103 – are hipermarketuri, supermarketuri, proximitate modern\u0103 \u015fi hard discount, \u00een total peste 500 de unit\u0103\u0163i offline. Acestora li se adaug\u0103 opera\u0163iunile online.<\/p>\n
\nAuchan este unul dintre cei mai importan\u0163i actori din comer\u0163ul rom\u00e2nesc, cu afaceri de 7,75 mld. lei (1,55 mld. euro) \u00een 2024, plus 7%.<\/p>\n
\n <\/p>\n
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Retailerul francez Auchan duce formatul de hiperdiscount inclusiv \u00een zona magazinelor mici, pun\u00e2nd brandul ATAC pe un supermarket din Capital\u0103. Mutarea vine \u00eentr-o perioad\u0103 \u00een care consumatorii sunt din ce \u00een ce mai pruden\u0163i \u015fi pun tot mai mult\u0103 presiune pe pre\u0163. \u00cen acest context, \u015fi retailerii se extind puternic pe segmentul de discount (Lidl […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10653,7255,5607,7876,387],"class_list":["post-245798","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-atac","tag-auchan","tag-capitala","tag-format","tag-magazine"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245798"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245798\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}