{"id":245601,"date":"2026-03-01T19:30:40","date_gmt":"2026-03-01T19:30:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245601"},"modified":"2026-03-01T19:30:40","modified_gmt":"2026-03-01T19:30:40","slug":"afaceri-de-la-zero-care-este-povestea-catun-pariul-unui-arhitect-si-al-unui-inginer-autodidact-care-si-au-propus-sa-trimita-case-modulare-fabricate-in-romania-pe-pietele-din-europ","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245601","title":{"rendered":"Afaceri de la Zero. Care este povestea C\u0103tun, pariul unui arhitect \u015fi al unui inginer \u201eautodidact\u201c, care \u015fi-au propus s\u0103 trimit\u0103 case modulare fabricate \u00een Rom\u00e2nia pe pie\u0163ele din Europa de Vest"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666&nbsp;<\/span>Casele modulare sunt v\u00e2ndute fie ca kituri de construc\u0163ie, unde pre\u0163ul porne\u015fte de la 400 de euro pe metrul p\u0103trat, iar cump\u0103r\u0103torii le asambleaz\u0103 singuri, fie ca proiecte la cheie, unde pre\u0163ul pleac\u0103 de la 1.400 de euro pe metrul p\u0103trat.<\/strong><\/em><\/p>\n<p>\nSorin Axinte, un inginer autodidact, absolvent de jurnalism, \u015fi Florin Cobuz, arhitect, doi antreprenori care au str\u00e2ns de-a lungul anilor mai multe proiecte de la zero, au creat \u00een 2021 C\u0103tun, \u00eent\u00e2i dintr-o nevoie personal\u0103, care s-a transformat ulterior \u00eentr-un business odat\u0103 cu prima cas\u0103 modular\u0103 v\u00e2ndut\u0103. Cei doi s-au cunoscut \u00eentr-o asocia\u0163ie \u015fi au descoperit c\u0103 \u00eempart aceea\u015fi viziune despre ideea de locuire, iar pandemia a fost imboldul, un moment \u00een care mul\u0163i oameni \u015fi-au reg\u00e2ndit modul \u00een care locuiesc. Ideile adunate \u00een ani s-au concretizat astfel \u00eentr-un business.<\/p>\n<p>\n\u201eAm descoperit c\u0103 avem am\u00e2ndoi acela\u015fi vis. Discutam cu prietenii no\u015ftri de ceva vreme s\u0103 ne facem un sat ca s\u0103 ne retragem la b\u0103tr\u00e2ne\u0163e \u015fi ne-am \u00een\u0163eles extrem de repede\u201d, a povestit Sorin Axinte (Axu), prezent la Afaceri de la zero, un proiect sus\u0163inut de VISA.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/3\/catun-box-garden.jpg?height=414&#038;width=724\" style=\"width: 724px; height: 414px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/5\/catun-vadu-exterior-night.jpg?height=407&#038;width=724\" style=\"width: 724px; height: 407px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\nC\u0103tun a venit natural, cu o semnifica\u0163ie emo\u0163ional\u0103 pentru Axu, legat\u0103 de locul \u00een care se afla casa bunicilor, \u015fi cu o propunere ra\u0163ional\u0103 venit\u0103 din partea lui Florin Cobuz. Investi\u0163ia s-a ridicat la c\u00e2teva zeci de mii de euro, bani adu\u015fi de acas\u0103 de fiecare dintre cei doi antreprenori, dar au accesat \u015fi o finan\u0163are european\u0103 care le-a adus mai mult\u0103 rigoare \u00een proiect.&nbsp;<\/p>\n<p>\n\u201eC\u0103tun propune clien\u0163ilor un sistem adaptabil: po\u0163i s\u0103-i adaugi module pentru a m\u0103ri suprafa\u0163a sau po\u0163i s\u0103 desfaci complet \u015fi s\u0103 folose\u015fti modulele pentru a construi altceva. Modular \u00eenseamn\u0103 s\u0103 fie f\u0103cut din module, din buc\u0103\u0163i pe care la un moment dat s\u0103 le po\u0163i desprinde sau rea\u015feza \u00eentr-un alt mod. Modulele de la o cas\u0103 construit\u0103 acum doi ani se potrivesc cu cele de la o cas\u0103 pe care o construim anul \u0103sta.\u201d, explic\u0103 Sorin Axinte. Sistemul este conceput s\u0103 fie asamblat chiar de c\u0103tre proprietari, f\u0103r\u0103 a fi nevoie de competen\u0163e tehnice avansate sau de utilaje grele.<\/p>\n<p>\n\u201eAm glumit la un moment dat c\u00e2nd f\u0103ceam site-ul, c\u0103 \u00een mod normal ar trebui s\u0103 punem \u015fi butonul de cump\u0103rare. Dar e o achizi\u0163ie foarte important\u0103 \u015fi din punct de vedere financiar \u015fi emo\u0163ional. \u015eansele ca cineva s\u0103 pl\u0103teasc\u0103 \u015fi chiar s\u0103 semneze un contract f\u0103r\u0103 s\u0103 discute cu oamenii care urmeaz\u0103 s\u0103-i rezolve problema sunt mici. Noi discut\u0103m \u00een detaliu cu poten\u0163iali cump\u0103r\u0103tori \u00eenainte ca ei s\u0103 vin\u0103 cu cardul. Dar nimeni nu a venit p\u00e2n\u0103 acum s\u0103 cumpere cu sacul cu bani\u201d.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/2\/catun-2025-iarna.jpg?height=712&#038;width=724\" style=\"width: 724px; height: 712px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/6\/catun-vadu-exterior-piscina.jpg?height=965&#038;width=724\" style=\"width: 724px; height: 965px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\nCea mai mic\u0103 cas\u0103 are o suprafa\u0163\u0103 de circa 30 de metri p\u0103tra\u0163i, iar pre\u0163ul este calculat la suprafa\u0163\u0103. Dac\u0103 cump\u0103r\u0103torii aleg kitul de construc\u0163ie, pre\u0163ul este de la 400 de euro metrul p\u0103trat, iar la cheie, care \u00eenseamn\u0103 proiectul gata f\u0103cut cu tot ce are nevoie, pre\u0163ul porne\u015fte de la 1.400 de euro\/ mp. La o cas\u0103 la cheie pre\u0163ul final porne\u015fte astfel de la 50.000 de euro plus TVA.<\/p>\n<p>\nCapacitatea de produc\u0163ie este de circa 3-4 unit\u0103\u0163i pe lun\u0103 \u00eentr-un atelier care se afl\u0103 \u00een Bucure\u015fti. \u201eNu e un produs de volum, cel pu\u0163in \u00een momentul de fa\u0163\u0103. Nu am avut motive s\u0103 investim \u00een capacitate de produc\u0163ie p\u00e2n\u0103 acum. Dar scenariul principal, dac\u0103 va fi nevoie s\u0103 m\u0103rim capacitatea de produc\u0163ie \u00eentr-un termen dat, este s\u0103 producem 30 de case \u00eentr-o lun\u0103 cu furnizori de servicii de prefabricate, pentru c\u0103 solu\u0163ia noastr\u0103 este standardizat\u0103\u201d.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/4\/catun-cabinl9-interior-watermark.jpg?height=613&#038;width=724\" style=\"width: 724px; height: 613px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/8\/catun-vadu-washroom.jpg?height=543&#038;width=724\" style=\"width: 724px; height: 543px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\n&nbsp;\u00cen Rom\u00e2nia, clien\u0163ii vor \u00een mare parte proiectele la cheie \u015fi mai pu\u0163in kiturile.&nbsp; \u201eDin ce am constatat p\u00e2n\u0103 acum, Rom\u00e2nia nu este o pia\u0163\u0103 pentru kituri. Ce am v\u00e2ndut a \u015fi fost construit de noi\u201d. C\u0103tun a ajuns p\u00e2n\u0103 acum la clien\u0163i din Prahova, V\u00e2lcea, Bucure\u015fti, Constan\u0163a.<\/p>\n<p>\n\u201eScopul pentru anul acesta este s\u0103 facem primul proiect \u00een afara \u0163\u0103rii, care s\u0103 fie \u015fi un mic bulg\u0103re pe care s\u0103 \u00eel putem rostogoli ulterior din punct de vedere al dezvolt\u0103rii pie\u0163ei\u201d.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23071695\/7\/catun-vadu-interior-bucatarie-3.jpg?height=965&#038;width=724\" style=\"width: 724px; height: 965px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<hr \/>\n<p>\n<strong><span style=\"color:#b22222;\">ZF <\/span>\u015fi <span style=\"color:#3366ff;\">VISA<\/span> sus\u0163in o nou\u0103 genera\u0163ie&nbsp;de antreprenori s\u0103 creasc\u0103 prin platforma Afaceri de la zero care d\u0103 glas sutelor de proiecte de mic antreprenoriat.<\/strong><\/p>\n<p>\n<strong>\u25ba&nbsp;\u00cen Rom\u00e2nia sunt 650.000 de microintreprinderi, cu afaceri cumulate de 70 mld. euro \u015fi un profit net de 15 mld. euro \u00een 2024. Segmentul cel mai mic din economie a creat 1 milion de locuri de munc\u0103, nivel constant \u00een ultimii ani.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sorin Axinte, un inginer autodidact, absolvent de jurnalism, \u015fi Florin Cobuz, arhitect, doi antreprenori care au str\u00e2ns de-a lungul anilor mai multe proiecte de la zero, au creat \u00een 2021 C\u0103tun, \u00eent\u00e2i dintr-o nevoie personal\u0103, care s-a transformat ulterior \u00eentr-un business odat\u0103 cu prima cas\u0103 modular\u0103 v\u00e2ndut\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,46766,62780,314,77,62779],"class_list":["post-245601","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-casa-modulara","tag-catun","tag-construire","tag-proiecte","tag-sorin-axinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245601"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245601\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}