\nPoate \u015fi tu ai v\u0103zut deja pe re\u0163elele de socializare, mai preponderent pe TikTok, hashtagul #corporatelife, \u00een care angaja\u0163ii care lucreaz\u0103 \u00een diverse companii \u00ee\u0163i prezint\u0103, f\u0103r\u0103 filtre, rutina lor zilnic\u0103 \u015fi \u201eoutfit-ul zilei\u201d, adic\u0103 ce \u0163inute \u00ee\u015fi preg\u0103tesc pentru a merge la birou, conform unui articol realizat de Financial Times. Totu\u015fi, nu e \u00eent\u00e2mpl\u0103tor, clipurile corporative au \u00eenceput s\u0103 prind\u0103 \u00een popularitate \u00een r\u00e2ndul genera\u0163iei Z, pentru c\u0103 cei mai mul\u0163i dintre ei sunt la \u00eenceput de carier\u0103 \u015fi sunt curio\u015fi cum arat\u0103 o zi obi\u015fnuit\u0103 la corpora\u0163ie.<\/p>\n
\nWorkTok le ofer\u0103 o perspectiv\u0103 c\u00e2t mai realist\u0103 asupra vie\u0163ii de birou: cum arat\u0103 programul, ce \u0163inute sunt potrivite, care este atmosfera \u00eentr-o zi obi\u015fnuit\u0103, care sunt beneficiile s\u0103 lucrezi fizic comparativ cu munca la distan\u0163\u0103, ce \u00ee\u015fi preg\u0103tesc de m\u00e2ncare \u00een ziua respectiv\u0103 \u015fi ce atribu\u0163ii au la locul de munc\u0103.<\/p>\n
\nJemima Grace, o t\u00e2n\u0103r\u0103 \u00een v\u00e2rst\u0103 de 28 de ani, care are un cont de TikTok, unde creeaz\u0103 videoclipuri despre o zi din via\u0163a ei, sub numele de @onelane_studios, m\u0103rturise\u015fte, \u00een cadrul unui interviu acordat pentru Financial Times, c\u0103 post\u0103rile despre munca la birou atrag, de regul\u0103, mai mult interes dec\u00e2t con\u0163inutul obi\u015fnuit. T\u00e2n\u0103ra lucreaz\u0103 ca \u015fi consultant \u00een management \u00een City of London \u015fi a \u00eenceput s\u0103 creeze con\u0163inut din via\u0163a ei la corpora\u0163ie dup\u0103 pandemie pentru a fi mai motivat\u0103 s\u0103 mearg\u0103 la birou.<\/p>\n
\n\u201eDup\u0103 pandemie, mi-a fost foarte greu s\u0103 m\u0103 adaptez la locul de munc\u0103 \u015fi am avut dificult\u0103\u0163i \u00een a lucra de acas\u0103\u201d, spune Jemima Grace, pentru Financial Times.<\/p>\n
\nUn alt exemplu este \u015fi Claudia Zhu, posteaz\u0103 sub numele de @cloudsjooo \u015fi este o creatoare de con\u0163inut \u00een v\u00e2rst\u0103 de 28 de ani cu peste 300.000 de urm\u0103ritori pe TikTok \u015fi 280.000 pe Instagram, care a \u00eenceput s\u0103 publice con\u0163inut despre carier\u0103 pentru c\u0103 nu a g\u0103sit nicio persoan\u0103 care s\u0103-i arate c\u00e2t mai clar cum s\u0103 parcurg\u0103 procesul de aplicare pentru un job atunci c\u00e2nd avea ea nevoie, conform unui articol realizat de Financial Times. Claudia Zhu lucreaz\u0103 \u00een prezent \u00eentr-o companie din domeniul tehnologiei, iar post\u0103rile ei le arat\u0103 urm\u0103ritorilor ei cum arat\u0103 jobul ei \u015fi ce atribu\u0163ii are \u00eentr-o zi.<\/p>\n
\n\u015ei \u00een Rom\u00e2nia trendul a \u00eenceput s\u0103 aib\u0103 succes, tot mai mul\u0163i tineri care au un loc de munc\u0103 \u00eentr-o corpora\u0163ie povestesc despre ceea ce fac zilnic la locul de munc\u0103 \u015fi folosesc hashtagul #dayinmylife. De cele mai multe ori, videoclipurile \u00eencep cu rutina de diminea\u0163\u0103: preg\u0103tirea unei \u0163inute adecvate, deplasarea spre birou, cafeaua \u00een drum spre corpora\u0163ie. Mai apoi, sunt prezentate aspecte din munca la birou, pauza de pr\u00e2nz, ce program de lucru au \u015fi cum se termin\u0103 o zi obi\u015fnuit\u0103 pentru ei.<\/p>\n
\n\u201eRecunosc c\u0103 m-a prins destul de tare genul acesta de con\u0163inut, mai mult din simplul fapt c\u0103 am \u00eenceput s\u0103 \u00eemi caut un job destul de recent \u015fi vreau s\u0103 v\u0103d cum arat\u0103 practic via\u0163a unei persoane la corpora\u0163ie sau cum s\u0103 te preg\u0103te\u015fti pentru un interviu. Pot zice c\u0103 m\u0103 entuziasmeaz\u0103 atunci c\u00e2nd \u00eei v\u0103d lucr\u00e2nd, pentru c\u0103 totul pare foarte organizat \u015fi estetic. Pe de alt\u0103 parte, nu \u015ftiu c\u00e2t e de realist ceea ce prezint\u0103\u201d, spune Delia, o t\u00e2n\u0103r\u0103 \u00een v\u00e2rst\u0103 de 21 de ani, care urmeaz\u0103 s\u0103 se angajeze.<\/p>\n
\nMaia, o t\u00e2n\u0103r\u0103 \u00een v\u00e2rst\u0103 de 22 de ani, \u00ee\u015fi caut\u0103 de ceva timp un loc de munc\u0103 \u00een domeniul it \u015fi urm\u0103re\u015fte con\u0163inut despre via\u0163a angaja\u0163ilor dintr-o corpora\u0163ie pentru a primi un boost de \u00eencredere despre cum ar putea ar\u0103ta \u015fi via\u0163a ei.<\/p>\n
\n\u201eTotul arat\u0103 foarte estetic c\u00e2nd urm\u0103re\u015fti ce con\u0163inut posteaz\u0103 angaja\u0163ii din corpora\u0163ie, totu\u015fi am v\u0103zut \u015fi c\u00e2\u0163iva creatori de con\u0163inut care sunt mai reali\u015fti \u015fi mai transparen\u0163i atunci c\u00e2nd vine vorba de cum po\u0163i fi echilibrat atunci c\u00e2nd lucrezi \u015fi ce a\u015ftept\u0103ri s\u0103 ai de fapt\u201d, poveste\u015fte Maia.<\/p>\n
\nUnii creatori de con\u0163inut au primit \u015fi comentarii negative legate de locul de munc\u0103 \u00een care lucreaz\u0103 \u015fi care pare c\u0103 \u00eei epuizeaz\u0103, conform Financial Times. Totu\u015fi, cei mai mul\u0163i dintre ei posteaz\u0103 pentru a oferi o perspectiv\u0103 care s\u0103 \u00eei ajute pe urm\u0103ritorii lor s\u0103 se preg\u0103teasc\u0103 de via\u0163a \u00eentr-o corpora\u0163ie \u015fi s\u0103 \u00eei motiveze s\u0103 mearg\u0103 la birou.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Poate \u015fi tu ai v\u0103zut deja pe re\u0163elele de socializare, mai preponderent pe TikTok, hashtagul #corporatelife, \u00een care angaja\u0163ii care lucreaz\u0103 \u00een diverse companii \u00ee\u0163i prezint\u0103, f\u0103r\u0103 filtre, rutina lor zilnic\u0103 \u015fi \u201eoutfit-ul zilei\u201d, adic\u0103 ce \u0163inute \u00ee\u015fi preg\u0103tesc pentru a merge la birou, conform unui articol realizat de Financial Times. Totu\u015fi, nu e \u00eent\u00e2mpl\u0103tor, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,7952,9637,8644,274,7606,32878,94,80,231],"class_list":["post-245395","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-birou","tag-continut","tag-financial-times","tag-incepere","tag-munca","tag-pregatesc","tag-program","tag-refuz","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245395"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245395\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}