{"id":245384,"date":"2026-02-24T13:31:35","date_gmt":"2026-02-24T13:31:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245384"},"modified":"2026-02-24T13:31:35","modified_gmt":"2026-02-24T13:31:35","slug":"proprietarul-lidl-si-kaufland-preia-reteaua-romaneasca-la-cocos-care-sunt-conditiile-impuse-de-consiliul-concurentei-la-cocos-nu-trebuie-sa-aiba-nicio-legatura-cu-lidl-si-kaufland","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245384","title":{"rendered":"Proprietarul Lidl \u015fi Kaufland preia re\u0163eaua rom\u00e2neasc\u0103 La Coco\u015f. Care sunt condi\u0163iile impuse de Consiliul Concuren\u0163ei? La Coco\u015f nu trebuie s\u0103 aib\u0103 nicio leg\u0103tur\u0103 cu Lidl \u015fi Kaufland"},"content":{"rendered":"<p>\nConsiliului Concuren\u0163ei a aprobat condi\u0163ionat preluarea re\u0163elei rom\u00e2ne\u015fti La Coco\u015f de c\u0103tre grupul Schwarz, proprietarul Lidl \u015fi Kaufland. Nem\u0163ii, prin firma Project Brazil Beta GmbH, cump\u0103r\u0103 pachetul majoritar (70%), \u00een timp ce Iulian Nica, fondatorul businessului, p\u0103streaz\u0103 diferen\u0163a. V\u00e2nz\u0103torii sunt fondurile de private equity Morphosis Capita \u015fi CEECAT, plus BERD \u015fi Iulian Nica (par\u0163ial).<\/p>\n<p>\n\u201eAcesta este al doilea caz din istoria autorit\u0103\u0163ii \u00een care am declan\u015fat o investiga\u0163ie \u00een analiza unei concentr\u0103ri economice, ceea ce eviden\u0163iaz\u0103 importan\u0163a acestei tranzac\u0163ii \u015fi impactul s\u0103u poten\u0163ial asupra pie\u0163ei. Ca urmare, autorizarea a fost condi\u0163ionat\u0103 de angajamente clare, menite s\u0103 protejeze concuren\u0163a \u015fi interesele consumatorilor.<\/p>\n<p>\nAcestea asigur\u0103 men\u0163inerea modelului comercial al re\u0163elei La Coco\u015f, caracterizat prin pre\u0163uri reduse \u015fi volume mari de v\u00e2nz\u0103ri, protejarea furnizorilor \u015fi men\u0163inerea unui nivel adecvat de concuren\u0163\u0103 pe pia\u0163a de retail alimentar. \u00cen acela\u015fi timp, angajamentele prev\u0103d investi\u0163ii pentru extinderea re\u0163elei la nivel na\u0163ional, cu p\u0103strarea aceluia\u015fi model de business orientat c\u0103tre pre\u0163uri accesibile, astfel \u00eenc\u00e2t s\u0103 se se exercite o presiune concuren\u0163ial, \u00een special asupra pre\u0163urilor, \u00een c\u00e2t mai multe zone din \u0163ar\u0103\u201d, a declarat Bogdan Chiri\u0163oiu, pre\u015fedintele Consiliul Concuren\u0163ei.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/proprietarul-lidl-si-kaufland-preia-reteaua-romaneasca-la-cocos-care-23062868\">Citi\u0163i continuarea pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consiliului Concuren\u0163ei a aprobat condi\u0163ionat preluarea re\u0163elei rom\u00e2ne\u015fti La Coco\u015f de c\u0103tre grupul Schwarz, proprietarul Lidl \u015fi Kaufland. Nem\u0163ii, prin firma Project Brazil Beta GmbH, cump\u0103r\u0103 pachetul majoritar (70%), \u00een timp ce Iulian Nica, fondatorul businessului, p\u0103streaz\u0103 diferen\u0163a. V\u00e2nz\u0103torii sunt fondurile de private equity Morphosis Capita \u015fi CEECAT, plus BERD \u015fi Iulian Nica (par\u0163ial). \u201eAcesta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26551,10327,31465,416,32978,415],"class_list":["post-245384","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cocos","tag-conditii","tag-impunere","tag-kaufland","tag-legatura","tag-lidl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245384"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245384\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}