{"id":245256,"date":"2026-02-19T11:19:40","date_gmt":"2026-02-19T11:19:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245256"},"modified":"2026-02-19T11:19:40","modified_gmt":"2026-02-19T11:19:40","slug":"una-dintre-cele-mai-mari-multinationale-prezente-si-in-romania-verifica-de-cate-ori-pe-luna-folosesc-angajatii-tool-uri-de-ai-si-au-legat-promovarile-de-asta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245256","title":{"rendered":"Una dintre cele mai mari multina\u0163ionale prezente \u015fi \u00een Rom\u00e2nia verific\u0103 de c\u00e2te ori pe lun\u0103 folosesc angaja\u0163ii tool-uri de AI \u015fi au legat promov\u0103rile de asta"},"content":{"rendered":"<p>\nAccenture, una dintre cele mai mari multina\u0163ionale de consultan\u0163\u0103 prezente \u015fi \u00een Rom\u00e2nia, a \u00eenceput s\u0103 monitorizeze c\u00e2t de des folosesc angaja\u0163ii instrumentele interne de inteligen\u0163\u0103 artificial\u0103 \u015fi a legat promov\u0103rile \u00een pozi\u0163ii de conducere de utilizarea regulat\u0103 a acestor tehnologii, \u00eentr-un moment \u00een care firmele de consultan\u0163\u0103 \u00eencearc\u0103 s\u0103 accelereze adoptarea AI pe fondul \u00eencetinirii pie\u0163ei, noteaz\u0103 Financial Times.<\/p>\n<p>\nCompania cu sediul \u00een Dublin le-a transmis directorilor \u015fi managerilor seniori c\u0103 promovarea la nivel de leadership va necesita \u201eadoptarea regulat\u0103\u201d a instrumentelor de inteligen\u0163\u0103 artificial\u0103. \u00cencep\u00e2nd din aceast\u0103 lun\u0103, grupul a \u00eenceput s\u0103 colecteze date privind conect\u0103rile s\u0103pt\u0103m\u00e2nale individuale la aceste aplica\u0163ii pentru unii dintre angaja\u0163ii seniori.<\/p>\n<p>\n\u201eUtilizarea instrumentelor noastre cheie va fi un element vizibil \u00een discu\u0163iile despre talente\u201d \u00een procesul de promovare din aceast\u0103 var\u0103, se arat\u0103 \u00eentr-un mail intern. Accenture afirm\u0103 c\u0103 peste 550.000 dintre angaja\u0163ii s\u0103i au fost instrui\u0163i deja \u00een domeniul inteligen\u0163ei artificiale generative, parte a strategiei de a integra tehnologia la scar\u0103 larg\u0103.<\/p>\n<p>\nPrintre platformele monitorizate se num\u0103r\u0103 AI Refinery, care ajut\u0103 companiile s\u0103 transforme tehnologia AI \u00een solu\u0163ii de business, \u015fi SynOps, un sistem care combin\u0103 datele, inteligen\u0163a artificial\u0103 \u015fi procesele digitale pentru a optimiza opera\u0163iunile. Introducerea acestor instrumente ca indicator de performan\u0163\u0103 reflect\u0103 presiunea asupra consultan\u0163ilor de a demonstra competen\u0163e practice \u00een utilizarea AI.<\/p>\n<p>\nM\u0103sura eviden\u0163iaz\u0103 \u00eens\u0103 \u015fi rezisten\u0163a intern\u0103. Executivi din marile firme globale de audit \u015fi consultan\u0163\u0103 spun c\u0103 adoptarea AI este mai dificil\u0103 \u00een r\u00e2ndul managerilor seniori dec\u00e2t al angaja\u0163ilor tineri, deoarece cei cu experien\u0163\u0103 sunt mai ata\u015fa\u0163i de metodele tradi\u0163ionale. Unii angaja\u0163i critic\u0103 noile cerin\u0163e, iar o persoan\u0103 familiarizat\u0103 cu situa\u0163ia a spus c\u0103 ar demisiona dac\u0103 ar fi afectat\u0103 de politic\u0103, descriind unele instrumente drept \u201egeneratoare defecte\u201d.<\/p>\n<p>\nSchimb\u0103rile vin \u00eentr-un moment de transformare profund\u0103 a companiei. Julie Sweet, directorul general, a declarat anterior c\u0103 Accenture va renun\u0163a la angaja\u0163ii care nu se pot adapta la era inteligen\u0163ei artificiale, iar compania \u015fi-a redenumit angaja\u0163ii \u201ereinventors\u201d pentru a sublinia rolul lor \u00een transformarea clien\u0163ilor. Recent, grupul a achizi\u0163ionat startup-ul londonez Faculty pentru a-\u015fi consolida capacit\u0103\u0163ile \u00een AI.<\/p>\n<p>\nPresiunea pentru accelerarea adopt\u0103rii AI este amplificat\u0103 de contextul economic. Accenture se confrunt\u0103 cu o \u00eencetinire a cererii pentru servicii de consultan\u0163\u0103, iar ac\u0163iunile companiei au sc\u0103zut cu 42% \u00een ultimele 12 luni, reduc\u00e2nd capitalizarea la circa 137 miliarde dolari, de la peste 260 miliarde dolari la v\u00e2rful atins \u00een pandemie.<\/p>\n<p>\nCompania afirm\u0103 c\u0103 strategia sa este \u201es\u0103 fie partenerul preferat pentru reinventare pentru clien\u0163i\u201d \u015fi \u201ecel mai orientat c\u0103tre client, stimulat de AI, loc de munc\u0103\u201d, subliniind c\u0103 acest obiectiv \u201enecesit\u0103 adoptarea celor mai noi instrumente \u015fi tehnologii\u201d.<\/p>\n<p>\nDecizia de a lega promov\u0103rile de utilizarea inteligen\u0163ei artificiale arat\u0103 c\u0103, \u00een marile firme de consultan\u0163\u0103, competen\u0163ele digitale devin criterii obligatorii pentru avansare. \u00centr-un sector aflat sub presiune, capacitatea angaja\u0163ilor de a utiliza AI devine nu doar o abilitate tehnic\u0103, ci un factor care influen\u0163eaz\u0103 direct cariera \u015fi pozi\u0163ia \u00een organiza\u0163ie.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accenture, una dintre cele mai mari multina\u0163ionale de consultan\u0163\u0103 prezente \u015fi \u00een Rom\u00e2nia, a \u00eenceput s\u0103 monitorizeze c\u00e2t de des folosesc angaja\u0163ii instrumentele interne de inteligen\u0163\u0103 artificial\u0103 \u015fi a legat promov\u0103rile \u00een pozi\u0163ii de conducere de utilizarea regulat\u0103 a acestor tehnologii, \u00eentr-un moment \u00een care firmele de consultan\u0163\u0103 \u00eencearc\u0103 s\u0103 accelereze adoptarea AI pe fondul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,246,32766,449,7895,245,98,15579],"class_list":["post-245256","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-crestere","tag-folosire","tag-inteligenta","tag-multinationale","tag-prezenta","tag-romania","tag-verificari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245256"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245256\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}