{"id":245251,"date":"2026-02-17T15:00:00","date_gmt":"2026-02-17T15:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245251"},"modified":"2026-02-17T15:00:00","modified_gmt":"2026-02-17T15:00:00","slug":"farmacia-dona-investitie-de-1-mil-euro-intr-un-program-de-training-pentru-angajatii-din-cele-peste-330-de-farmacii-vizam-scaderea-fluctuatiei-de-personal-echipe-mai-stabile-si-mai-bine-co","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245251","title":{"rendered":"Farmacia Dona, investi\u0163ie de 1 mil. euro \u00eentr-un program de training pentru angaja\u0163ii din cele peste 330 de farmacii. \u201eViz\u0103m sc\u0103derea fluctua\u0163iei de personal, echipe mai stabile \u015fi mai bine coordonate\u201c"},"content":{"rendered":"

\n\u2666<\/span> Grupul Dona, controlat de medicul Eugen Banciu, este unul dintre cele mai mari businessuri antreprenoriale rom\u00e2ne\u015fti din pia\u0163a farma local\u0103, care include peste 330 de farmacii, distribu\u0163ie de medicamente \u015fi divizie de distribu\u0163ie a produselor veterinare \u2666<\/span> Academia de Management, programul Dona de training pentru angaja\u0163i, se va desf\u0103\u015fura p\u00e2n\u0103 \u00een 2027.<\/strong><\/em><\/p>\n

\nFarmaciile Dona, unul dintre cei mai mari cinci juc\u0103\u00adtori din domeniul farmaceutic, cu o re\u0163ea de peste 330 de unit\u0103\u0163i la nivel na\u0163ional, pune pe mas\u0103 o investi\u0163ie de 1 mili\u00adon de euro \u00een trainingul \u015fi dezvoltarea profesional\u0103 a anga\u00adja\u0163ilor proprii. Motivele pentru care brandul local porne\u015fte acest proiect urm\u0103resc reten\u0163ia de personal, echipe mai coordonate \u015fi pacientul s\u0103 primeasc\u0103 aceea\u015fi experien\u0163\u0103, indiferent de loca\u0163ie.<\/p>\n

\n\u201ePe m\u0103sur\u0103 ce organiza\u0163ia a crescut, coeren\u0163a mana\u00adge\u00adrial\u0103 a devenit esen\u0163ial\u0103. Cultura organiza\u0163ional\u0103 are impact direct asupra reten\u0163iei, stabilit\u0103\u0163ii echipelor \u015fi, implicit, asu\u00adpra performan\u0163ei comerciale. Investim acum pentru a con\u00adstrui leadership la scar\u0103 \u015fi pentru a crea un standard unitar de management \u00een \u00eentreaga re\u0163ea. Este o investi\u0163ie \u00een predic\u00adti\u00adbilitate \u015fi performan\u0163\u0103 pe termen lung\u201c, a explicat Ruxan\u00addra Toda, director resurse umane \u00een cadrul Grupului Dona.<\/p>\n

\nEa a completat c\u0103, odat\u0103 cu cre\u015fterea num\u0103rului de farmacii \u015fi implicit de angaja\u0163i, se vede tot mai mult nevoia de performan\u0163\u0103 pentru a se diferen\u0163ia \u00een pia\u0163\u0103. \u201eExist\u0103 o leg\u0103tur\u0103 direct\u0103 \u00eentre cultura intern\u0103 \u015fi rezultatele comer\u00adciale\u201c, a mai spus Ruxandra Toda.<\/p>\n

\nSalariul mic \u015fi responsabilit\u0103\u0163ile mari \u00een fa\u0163a pacien\u0163ilor au fost \u00een ultimii ani \u201ere\u0163eta\u201c pentru un interes tot mai sc\u0103zut din partea tinerilor pentru profesia de farmacist.<\/p>\n

\nLocurile la buget la marile facult\u0103\u0163i de profil din \u0163ar\u0103 nu mai sunt acoperite nici m\u0103car cu un num\u0103r cel pu\u0163in egal de candida\u0163i.<\/p>\n

\nProgramul de leadership al Dona se va adresa unui grup de peste 350 de farmaci\u015fti dirigin\u0163i \u015fi coordonatori de farmacii, \u015fi va consta \u00een \u015fase module intensive dezvoltate \u00een parteneriat cu furnizorul de training Trend Consulting.<\/p>\n

\n\u201ePerforman\u0163a unei companii \u00eencepe cu oamenii s\u0103i. Academia de Management Dona este expresia concret\u0103 a acestei credin\u0163e \u2013 un angajament prin care investim \u00een poten\u0163ialul echipei noastre \u015fi \u00een cultura organiza\u0163iei\u201c, a spus Aura R\u0103dulescu, Director General al Diviziei de Retail \u2013 Farmacia Dona.<\/p>\n

\nEa a preluat la jum\u0103tatea lui 2025 func\u0163ia de director general al Farmaciilor Dona, dup\u0103 ce a lucrat anterior timp de 18 ani \u00een cadrul re\u0163elei de hipermarketuri Cora, preluat\u0103 de Carrefour acum trei ani.<\/p>\n

\nIstoria farmaciilor Dona a \u00eenceput \u00een 1992, c\u00e2nd medicul Eugen Banciu renun\u0163a la o profesie \u00een medicin\u0103 pentru a \u00eenfiin\u0163a prima farmacie. Patru ani mai t\u00e2rziu, \u00een 1996, punea bazele Farmexpert, distribuitor de medicamente, pe care urma s\u0103-l v\u00e2nd\u0103 \u00een 2013 c\u0103tre Alliance Boots. Doi ani mai t\u00e2rziu, antreprenorul intra din nou \u00een distribu\u0163ia de medicamente, \u00eenfiin\u0163\u00e2nd Dona. Logistic\u0103, distribuitorul care a ajuns ast\u0103zi \u00eentre primii juc\u0103tori din aceast\u0103 pia\u0163\u0103.<\/p>\n

\nGrupul Dona a \u00eencheiat anul 2024 cu afaceri de 3 mld. lei, din datele companiei. \u00cen 2024, grupul a unit sub aceea\u015fi companie activit\u0103\u0163ile de distribu\u0163ie \u015fi de farmacii, fuzion\u00e2nd prin absorb\u0163ie. Tot \u00een 2024, grupul a intrat pe pia\u0163a produselor veterinare printr-o achizi\u0163ie, dup\u0103 ce a cump\u0103rat divizia de distribu\u0163ie a companiei Vetro Solutions din Ia\u015fi.<\/p>\n

\nDin informa\u0163iile anterioare, reprezentan\u0163ii grupului Dona \u0163inteau 3,6 mld. lei cifr\u0103 de afaceri pentru 2025, \u00een cre\u015ftere cu 20%.<\/p>\n

\nCa m\u0103rime, re\u0163eaua Dona num\u0103r\u0103 330 farmacii la nivel na\u0163ional \u015fi este al patrulea juc\u0103tor dup\u0103 num\u0103rul de unit\u0103\u0163i din \u0163ar\u0103, dup\u0103 Dr. Max, Catena \u015fi Help Net. Peste 1.700 de angaja\u0163i sunt \u00een cadrul farmaciilor Dona.<\/p>\n","protected":false},"excerpt":{"rendered":"

Farmaciile Dona, unul dintre cei mai mari cinci juc\u0103\u00adtori din domeniul farmaceutic, cu o re\u0163ea de peste 330 de unit\u0103\u0163i la nivel na\u0163ional, pune pe mas\u0103 o investi\u0163ie de 1 mili\u00adon de euro \u00een trainingul \u015fi dezvoltarea profesional\u0103 a anga\u00adja\u0163ilor proprii. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[510],"tags":[192,62669,7824,5850,62670],"class_list":["post-245251","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-farmacia-dona","tag-farmacii","tag-fluctuatii-de-personal","tag-program-de-training"],"acf":[],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245251"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245251\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}