{"id":245234,"date":"2026-02-16T10:48:45","date_gmt":"2026-02-16T10:48:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=245234"},"modified":"2026-02-16T10:48:45","modified_gmt":"2026-02-16T10:48:45","slug":"cover-story-tinta-pe-termen-lung-o-lume-fara-fum","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=245234","title":{"rendered":"COVER STORY. \u0162inta pe termen lung: o lume f\u0103r\u0103 fum"},"content":{"rendered":"<p>\n<strong style=\"margin: 0px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: bold; font-stretch: inherit; font-size: 18px; line-height: inherit; font-family: Arial, Helvetica, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-language-override: inherit; vertical-align: baseline; color: rgb(51, 51, 51); letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Rom\u00e2nia este centrul opera\u0163iunilor BAT din Europa de Sud-Est, coordon\u00e2nd 13 pie\u0163e \u015fi procesul de transformare a afacerii \u00een arie. Peste 70% din produc\u0163ia fabricii dezvoltat\u0103 la Ploie\u015fti ajunge la consumatori \u00een zeci de pie\u0163e din \u00eentreaga lume, contribuind \u00een mod pozitiv la balan\u0163a comercial\u0103 a \u0163\u0103rii. Kingsley Wheaton, Chief Corporate Officer \u00een cadrul echipei globale de management a BAT, a vizitat recent Rom\u00e2nia, prilej cu care a povestit cum se vede \u0163ara noastr\u0103 din birourile de la Londra, de ce este afacerea de pe plan local cu adev\u0103rat remarcabil\u0103 \u015fi care este strategia de dezvoltare a companiei pe termen lung.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nia este centrul opera\u0163iunilor BAT din Europa de Sud-Est, coordon\u00e2nd 13 pie\u0163e \u015fi procesul de transformare a afacerii \u00een arie. Peste 70% din produc\u0163ia fabricii dezvoltat\u0103 la Ploie\u015fti ajunge la consumatori \u00een zeci de pie\u0163e din \u00eentreaga lume, contribuind \u00een mod pozitiv la balan\u0163a comercial\u0103 a \u0163\u0103rii. Kingsley Wheaton, Chief Corporate Officer \u00een cadrul echipei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[515,81,235,272,438,514,98,513],"class_list":["post-245234","post","type-post","status-publish","format-standard","hentry","category-video","tag-515","tag-afaceri","tag-business","tag-companie","tag-europa","tag-noul-numar-bm","tag-romania","tag-video-cover"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245234"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245234\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}