\nGigantul american Uber \u00ee\u015fi extinde agresiv divizia de livr\u0103ri pe continentul european, anun\u0163\u00e2nd intrarea \u00een \u015fapte pie\u0163e noi \u00een 2026, inclusiv Rom\u00e2nia, \u00eentr-o mi\u015fcare menit\u0103 s\u0103 intensifice competi\u0163ia pe o pia\u0163\u0103 estimat\u0103 la miliarde de euro, informeaz\u0103 Financial Times.<\/p>\n
\nCompania cu sediul \u00een San Francisco va lansa servicii \u00een Austria, Danemarca, Finlanda, Norvegia, Cehia, Grecia \u015fi Rom\u00e2nia, ca parte a unui plan care ar putea genera rezerv\u0103ri brute suplimentare de aproximativ 1 miliard de dolari \u00een urm\u0103torii trei ani.<\/p>\n
\nPotrivit Susan Anderson, responsabil global pentru divizia de livr\u0103ri a grupului, momentul este favorabil pentru o ofensiv\u0103 pe pie\u0163ele europene, unde unii juc\u0103tori dominan\u0163i s-au consolidat \u015fi au ajuns \u00eentr-o pozi\u0163ie confortabil\u0103. Extinderea va pune Uber \u00een concuren\u0163\u0103 direct\u0103 cu Wolt, platform\u0103 finlandez\u0103 de livr\u0103ri preluat\u0103 \u00een 2022 de gigantul american DoorDash.<\/p>\n
\nMi\u015fcarea vine \u00eentr-un context de consolidare accelerat\u0103 a industriei europene de livr\u0103ri. \u00cen 2025, grupul de investi\u0163ii Prosus, divizia european\u0103 a companiei sud-africane Naspers, a semnat o tranzac\u0163ie de 4,1 miliarde de euro pentru delistarea Just Eat Takeaway, cel mai mare operator din sector la nivel european. Tot anul trecut, DoorDash a cump\u0103rat platforma britanic\u0103 Deliveroo pentru 2,9 miliarde de lire sterline.<\/p>\n
\nPe l\u00e2ng\u0103 expansiunea geografic\u0103, Uber continu\u0103 strategia de consolidare. Compania a anun\u0163at recent inten\u0163ia de a prelua divizia de livr\u0103ri a Getir din Turcia, tranzac\u0163ie care ar urma s\u0103 completeze opera\u0163iunile deja existente prin platforma Trendyol Go.<\/p>\n
\n\u00cen paralel, grupul \u00ee\u015fi \u00eent\u0103re\u015fte pozi\u0163ia \u00een marile pie\u0163e europene unde este deja prezent. Cota de pia\u0163\u0103 a Uber a crescut semnificativ \u00een Regatul Unit, Germania, Fran\u0163a \u015fi Spania, alimentat\u0103 \u00een principal de baza existent\u0103 de clien\u0163i ai serviciilor de ride-hailing \u015fi de programele de fidelizare. Conform datelor furnizate de YipitData, \u00een Marea Britanie, cota Uber a urcat de la 28% la \u00eenceputul lui 2022 la 38% la finalul anului trecut, \u00een timp ce \u00een Germania a crescut de la 10% la 26% \u00een aceea\u015fi perioad\u0103.<\/p>\n
\nStrategia companiei se bazeaz\u0103 pe integrarea serviciilor: clien\u0163ii care folosesc aplica\u0163ia pentru transport sunt \u00eencuraja\u0163i s\u0103 comande \u015fi m\u00e2ncare prin aceea\u015fi platform\u0103, ceea ce cre\u015fte frecven\u0163a utiliz\u0103rii \u015fi valoarea comenzilor. Programul de abonament Uber One a contribuit, de asemenea, la accelerarea cre\u015fterii.<\/p>\n
\nPe termen lung, Uber mizeaz\u0103 \u015fi pe tehnologie pentru reducerea costurilor. Compania testeaz\u0103 livr\u0103ri cu drone \u015fi robo\u0163i \u015fi dezvolt\u0103 servicii de transport autonom, iar economiile generate de aceste sisteme sunt deja vizibile pe unele pie\u0163e din Statele Unite.<\/p>\n
\nIntrarea pe pia\u0163a din Rom\u00e2nia ar putea intensifica competi\u0163ia local\u0103 \u015fi ar putea aduce investi\u0163ii suplimentare \u00een sectorul logistic \u015fi HoReCa, \u00eentr-un moment \u00een care pia\u0163a regional\u0103 de livr\u0103ri trece printr-un proces accelerat de transformare \u015fi concentrare.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Gigantul american Uber \u00ee\u015fi extinde agresiv divizia de livr\u0103ri pe continentul european, anun\u0163\u00e2nd intrarea \u00een \u015fapte pie\u0163e noi \u00een 2026, inclusiv Rom\u00e2nia, \u00eentr-o mi\u015fcare menit\u0103 s\u0103 intensifice competi\u0163ia pe o pia\u0163\u0103 estimat\u0103 la miliarde de euro, informeaz\u0103 Financial Times. Compania cu sediul \u00een San Francisco va lansa servicii \u00een Austria, Danemarca, Finlanda, Norvegia, Cehia, Grecia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,7284,11562,60,10222,9781,98],"class_list":["post-245220","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-cehia","tag-livrari","tag-piata","tag-retragere","tag-revenire","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245220"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245220\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}