![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23045375\/2\/whatsapp-image-2026-02-09-at-14-18-46-4.jpg?height=1066&width=800\")
<\/p>\n\nDou\u0103 prietene din copil\u0103rie, Miruna Neac\u015fu, absolvent\u0103 de Arhitectur\u0103, \u015fi Maria Ionescu, care a studiat la FABIZ, au pornit Jynx Active, un brand de haine de sport pentru femei, pe care au reu\u015fit s\u0103 \u00eel duc\u0103, \u00een mai pu\u0163in de un an, la clien\u0163i din toat\u0103 \u0163ara, dar \u015fi peste grani\u0163e, \u00een Olanda, Italia, Belgia, Austria \u015fi Bulgaria.<\/p>\n
\n\u00cen proiectul lor, TikTok-ul a fost un motor de cre\u015ftere \u015fi le-a ajutat s\u0103 creeze, chiar \u00eenainte de v\u00e2nzarea primelor produse, o comunitate.<\/p>\n
\n\u201eAm avut un \u00eenceput mai unusual. Am pornit brandul nostru pe TikTok. Am vrut s\u0103 ne expunem ideea online \u015fi, timp de un an, am postat constant tot procesul nostru: cum vorbim cu fabricile, ce teste facem cu primele mostre, cum vrem s\u0103 arate brandul, ce viziune avem noi\u201d, poveste\u015fte Miruna.<\/p>\n
\n<\/p>\n
\nDincolo de prietenia de o via\u0163\u0103, pe cele dou\u0103 tinere antreprenoare le leag\u0103 pasiunea pentru mi\u015fcare \u015fi pentru un stil de via\u0163\u0103 activ. Cu aceast\u0103 pasiune comun\u0103 \u015fi cu o investi\u0163ie de circa 15.000 de euro, ele au pornit, \u00een vara anului trecut, brandul Jynx Active.<\/p>\n
\n\u201eFaptul c\u0103 suntem tinere antreprenoare este un atu, fiindc\u0103 avem foarte mult\u0103 energie \u015fi entuziasmul acela de \u00eenceput, dar \u015fi o doz\u0103 s\u0103n\u0103toas\u0103 de incon\u015ftien\u0163\u0103, care consider\u0103m c\u0103 ne-a ajutat. Nu am stat pe g\u00e2nduri, ne-am aruncat \u2013 controlat \u2013 cu capul \u00eenainte. Am \u00eencercat s\u0103 ne adapt\u0103m la incertitudine, \u00een loc s\u0103 o l\u0103s\u0103m s\u0103 ne stea \u00een drum\u201d, adaug\u0103 Maria.<\/p>\n
\nCele dou\u0103 antreprenoare \u015fi-au propus s\u0103 dezvolte un brand care s\u0103 \u00eembine at\u00e2t partea de haine comode, de sport, c\u00e2t \u015fi zona de lifestyle.<\/p>\n
\nEle creeaz\u0103 prototipurile, iar, cu ajutorul unei fabrici din China, specializat\u0103 \u00een activewear, sunt realizate \u015fi tiparele. Hainele sunt f\u0103cute, dup\u0103 cum spun cele dou\u0103 fondatoare, dintr-un material care ofer\u0103 sus\u0163inere \u00een timpul activit\u0103\u0163ilor sportive, dar care, \u00een acela\u015fi timp, este moale.<\/p>\n
\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23045375\/3\/whatsapp-image-2026-02-09-at-14-18-46-3.jpg?height=1066&width=800\")
<\/p>\n
\nPortofoliul cuprinde, \u00een acest moment, bustiere \u015fi colan\u0163i de sport, dar \u015fi o pies\u0103 cover-up \u2013 o bluz\u0103 \u201ede balet\u201d, care se poart\u0103 peste bustier\u0103. \u00cen medie, produsele Jynx cost\u0103 circa 250 de lei.<\/p>\n
\nProdusele se v\u00e2nd pe site-ul propriu, dar \u015fi \u00een studiouri de pilates sau s\u0103li de fitness, \u00een sistem de distribu\u0163ie. De asemenea, brandul colaboreaz\u0103 \u015fi cu un concept store din Cluj-Napoca, \u00een care sunt prezente produsele.<\/p>\n
\n\u00cen 2025, \u00een cele doar \u015fase luni de activitate, spune Maria, Jynx a ajuns la o cifr\u0103 de afaceri de aproximativ 56.000 de euro.<\/p>\n
\n\u201ePentru anul acesta ne propunem s\u0103 ajungem la 250.000 de euro cifr\u0103 de afaceri sau chiar s\u0103 dep\u0103\u015fim acest prag\u201d, adaug\u0103 Miruna.<\/p>\n
\nBrandul Jynx Active are \u00een portofoliu doar haine pentru femei \u015fi o clientel\u0103 variat\u0103, cu v\u00e2rste cuprinse \u00eentre 18 \u015fi 50 de ani. Ceea ce le une\u015fte pe clientele brandului, explic\u0103 cele dou\u0103 antreprenoare, este faptul c\u0103 sunt femei active, cu o via\u0163\u0103 ocupat\u0103 \u2013 fie sunt mame \u015fi au o carier\u0103 solicitant\u0103, fie sunt studente.<\/p>\n
\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23045375\/5\/whatsapp-image-2026-02-09-at-14-18-46-1.jpg?height=1200&width=800\")
<\/p>\n
\n\u201eEle vin c\u0103tre noi pentru c\u0103 hainele Jynx nu sunt doar simple haine de sport. Am primit acest feedback de la o client\u0103, care ne spunea c\u0103 poate s\u0103 mearg\u0103 la antrenament, apoi s\u0103 ias\u0103 la o cafea \u015fi s\u0103 \u00ee\u015fi ia copilul de la gr\u0103dini\u0163\u0103, purt\u00e2nd acelea\u015fi haine\u201d, poveste\u015fte Miruna.<\/p>\n
\nAtunci c\u00e2nd au pornit la drum \u015fi \u015fi-au transformat ideea \u00eentr-un business real, cele dou\u0103 tinere aveau un obiectiv bine stabilit: s\u0103 mearg\u0103 dincolo de haine \u015fi s\u0103 construiasc\u0103 o comunitate de femei active. Iar \u00een prezent, exact la asta lucreaz\u0103.<\/p>\n
\n\u201eVrem s\u0103 cre\u015ftem zonele \u00een care suntem prezente, s\u0103 m\u0103rim gama de produse, s\u0103 extindem \u015fi zona de comunitate, s\u0103 organiz\u0103m retreat-uri \u015fi brand trip-uri\u201d, detaliaz\u0103 Maria.<\/p>\n
\nTotodat\u0103, ele \u00ee\u015fi propun s\u0103 inspire, prin povestea brandului lor, \u015fi alte femei care \u00eenc\u0103 nu au curajul s\u0103 \u00ee\u015fi transforme visul sau pasiunea \u00een realitate.<\/p>\n
\n\u201eVedem Jynx, \u00een urm\u0103torii cinci ani, ca pe un hub de wellness. Vrem s\u0103 mergem dincolo de haine \u015fi s\u0103 inspir\u0103m \u015fi alte femei, prin brandul nostru, s\u0103 \u00ee\u015fi urmeze visul. Ne dorim, de asemenea, s\u0103 cre\u015ftem transparen\u0163a \u00een mediul antreprenorial, a\u015fa cum am f\u0103cut de la bun \u00eenceput, ar\u0103t\u00e2nd totul pas cu pas\u201d, a mai punctat Miruna.<\/p>\n
\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23045375\/4\/whatsapp-image-2026-02-09-at-14-18-46-2.jpg?height=509&width=800\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Dou\u0103 prietene din copil\u0103rie, Miruna Neac\u015fu, absolvent\u0103 de Arhitectur\u0103, \u015fi Maria Ionescu, care a studiat la FABIZ, au pornit Jynx Active, un brand de haine de sport pentru femei, pe care au reu\u015fit s\u0103 \u00eel duc\u0103, \u00een mai pu\u0163in de un an, la clien\u0163i din toat\u0103 \u0163ara, dar \u015fi peste grani\u0163e, \u00een Olanda, Italia, Belgia, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[200,8199,62629,7999,45916],"class_list":["post-245051","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-femei","tag-haine","tag-jynx","tag-sport","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245051"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/245051\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}