{"id":244906,"date":"2026-02-04T20:39:00","date_gmt":"2026-02-04T20:39:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=244906"},"modified":"2026-02-04T20:39:00","modified_gmt":"2026-02-04T20:39:00","slug":"cum-a-reusit-o-antreprenoare-sa-transforme-o-pasiunea-mostenita-de-la-bunica-intr-o-afacere-de-3-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=244906","title":{"rendered":"Cum a reu\u015fit o antreprenoare s\u0103 transforme o pasiunea mo\u015ftenit\u0103 de la bunica \u00eentr-o afacere de 3 milioane de euro"},"content":{"rendered":"<p>\n<strong>Silvia Melcescu a pornit de la c\u00e2teva veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie \u015fi a ajuns s\u0103 construiasc\u0103, pas cu pas, un business de aproape 3 milioane de euro.<\/strong><\/p>\n<p>\n<strong>A renun\u0163at la mediul corporatist pentru a-\u015fi urma pasiunea mo\u015ftenit\u0103 de la bunica sa, croitoreas\u0103, \u015fi a creat SIVA UNIFORMS, un brand care combin\u0103 aten\u0163ia pentru detalii cu o strategie de cre\u015ftere atent calculat\u0103.<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Silvia Melcescu \u015fi-a \u00eenceput a \u00eenceput cu veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie, folosindu-se de abilit\u0103\u0163ile dob\u00e2ndite anterior \u00een v\u00e2nz\u0103ri pentru a construi, treptat, un business \u00een confec\u0163ii textile.<\/p>\n<p>\nDup\u0103 ce a p\u0103r\u0103sit mediul corporatist, a fondat Siva Uniforms, motivat\u0103 de dorin\u0163a de a lua singur\u0103 decizii \u015fi de a lucra \u00eentr-un domeniu care \u00eei place. \u201eAceast\u0103 dragoste pentru frumuse\u0163ea de a crea haine a fost influen\u0163at\u0103 \u015fi transmis\u0103 de bunica mea, care a fost croitoreas\u0103\u201d, poveste\u015fte ea.<\/p>\n<p>\n\u00cen prezent, compania se apropie de o cifr\u0103 de afaceri de 3 milioane de euro, cu perspectiva de a atinge 4 milioane. \u201eAm construit afacerea pas cu pas, cu r\u0103bdare \u015fi consecven\u0163\u0103.<\/p>\n<p>\nNu am urm\u0103rit o cre\u015ftere for\u0163at\u0103, ci una sustenabil\u0103, cu baze solide\u201d, explic\u0103 Silvia Melcescu. \u00cen cei 13 ani de activitate, compania a trecut prin momente dificile, precum suspendarea legii pentru unit\u0103\u0163i protejate \u00een 2017 \u015fi \u00eenceputul pandemiei. \u201eCu r\u0103bdare \u015fi curaj, respiri ad\u00e2nc, \u00ee\u0163i aduni for\u0163ele \u015fi continui drumul, \u00eenfrunt\u00e2nd fiecare etap\u0103 cu tot ce vine\u201d, spune fondatoarea.<\/p>\n<p>\nPia\u0163a uniformelor personalizate din Rom\u00e2nia are un poten\u0163ial \u00een cre\u015ftere, iar Silvia Melcescu observ\u0103 tot mai mult interes din partea companiilor din retail, curierat, construc\u0163ii, HoReCa \u015fi \u00eenv\u0103\u0163\u0103m\u00e2nt. \u201eDomenii precum retail, curierat, construc\u0163ii, HoReCa, \u00eenv\u0103\u0163\u0103m\u00e2nt au ar\u0103tat deschidere c\u0103tre \u00eembun\u0103t\u0103\u0163irea imaginii angaja\u0163ilor\u201d, spune fondatoarea Siva Uniforms.<\/p>\n<p>\nO uniform\u0103 \u201ecorect\u0103\u201d \u2013 cea care respect\u0103 cerin\u0163ele postului \u2013 devine valoroas\u0103 atunci c\u00e2nd reu\u015fe\u015fte s\u0103 \u00eembine func\u0163ionalitatea cu confortul \u015fi s\u0103 transmit\u0103 identitatea brandului.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"font-size:16px;\"><a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/cum-a-reusit-o-antreprenoare-sa-transforme-pasiunea-mostenita-de-la-22892190\"><span style=\"color:#ff0000;\"><strong>CITITI AICI MATERIALUL INTEGRAL<\/strong><\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Silvia Melcescu a pornit de la c\u00e2teva veste \u015fi \u015fepci v\u00e2ndute prin consigna\u0163ie \u015fi a ajuns s\u0103 construiasc\u0103, pas cu pas, un business de aproape 3 milioane de euro. A renun\u0163at la mediul corporatist pentru a-\u015fi urma pasiunea mo\u015ftenit\u0103 de la bunica sa, croitoreas\u0103, \u015fi a creat SIVA UNIFORMS, un brand care combin\u0103 aten\u0163ia pentru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[7179,235,21116,27211,61151,58424],"class_list":["post-244906","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-brand","tag-business","tag-croitorie","tag-idei-de-afaceri","tag-silvia-melcescu","tag-siva-uniforms"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244906"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244906\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}