{"id":244667,"date":"2026-01-29T19:10:50","date_gmt":"2026-01-29T19:10:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=244667"},"modified":"2026-01-29T19:10:50","modified_gmt":"2026-01-29T19:10:50","slug":"de-la-livrator-de-pizza-la-miliardar-ce-a-facut-diferit-tanarul-care-a-pornit-cu-1-000-de-euro-si-a-cucerit-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=244667","title":{"rendered":"De la livrator de pizza la miliardar. Ce a f\u0103cut diferit t\u00e2n\u0103rul care a pornit cu 1.000 de euro \u015fi a cucerit lumea"},"content":{"rendered":"<p>\n<strong>\u00cen 2012, c\u00e2nd avea \u00een jur de 20 de ani, Ben Francis lucra ca livrator de pizza, studia la Aston University \u015fi petrecea nop\u0163ile \u00een garajul p\u0103rin\u0163ilor s\u0103i din Bromsgrove, West Midlands. <\/strong><\/p>\n<p>\n<strong>Mai avea timp \u015fi s\u0103 fac\u0103 sport. De acolo a venit, de fapt, ideea sa de a crea haine de sal\u0103 care s\u0103 nu fie doar func\u0163ionale, ci \u015fi estetice, adres\u00e2ndu-se pasiona\u0163iloar de fitness care voiau mai mult dec\u00e2t tricouri largi \u015fi lipsite de identitate. Se pare&nbsp; c\u0103 num\u0103rul acestora a fost suficient de mare ca s\u0103 \u00eei duc\u0103 afacerea \u00eenceput\u0103 \u00een garaj la o evaluare de peste&nbsp;1 miliard de lire sterline.&nbsp;<\/strong><\/p>\n<p>\nCe-l anima era mi\u015fcarea \u015fi&nbsp; ideea de performan\u0163\u0103: a observat c\u0103 hainele de fitness existente erau neinspirate \u2014 baggy, plictisitoare, lipsite de identitatea pe care o c\u0103uta el ca pasionat de fitness \u015fi sal\u0103 de for\u0163\u0103. Din economii de aproximativ 1.000 de lire sterline \u015fi mult\u0103 curiozitate, Francis, \u00eempreun\u0103 cu prietenul s\u0103u Lewis Morgan, au lansat Gymshark \u2013 ini\u0163ial v\u00e2nz\u00e2nd suplimente alimentare.<\/p>\n<p>\nAu f\u0103cut un pivot rapid c\u00e2nd Francis a \u00eenceput s\u0103-\u015fi croiasc\u0103 singur prototipurile de hanorace \u015fi tricouri. Nu aveau produc\u0163ie, nu aveau fabric\u0103, dar aveau ceva mai valoros: o comunitate \u00een formare.<\/p>\n<p>\nBen Francis posta singur con\u0163inut pe YouTube \u015fi Instagram, r\u0103spundea mesajelor clien\u0163ilor \u015fi trimitea personal coletele. Primul lor moment de succes a venit c\u00e2nd, la t\u00e2rgul BodyPower Expo din Birmingham, un trening Gymshark \u201eLuxe\u201d a generat v\u00e2nz\u0103ri de +30.000 de lire sterline \u00een doar 30 de minute.<\/p>\n<p>\nAceasta le-a a confirmat c\u0103 nu e suficient s\u0103 creezi haine bune, ci trebuie s\u0103 creezi un brand cu poveste, comunitate \u015fi identificare. Gymshark a \u00eembr\u0103\u0163i\u015fat din prima clip\u0103 ceea ce azi pare evident, dar \u00een 2013 era revolu\u0163ionar: direct-to-consumer \u015fi marketing prin influenceri din fitness. \u00cen loc s\u0103 cumpere reclame TV, Ben Francis trimitea produse gratuit sportivilor amatori care aveau audien\u0163e reale pe Instagram.<\/p>\n<p>\n<span style=\"font-size:16px;\"><a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/a-inceput-in-garaj-cu-1-000-de-euro-astazi-conduce-un-imperiu-de-22956229\"><span style=\"color:#ff0000;\"><b>CITITI AICI MATERIALUL INTEGRAL<\/b><\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 2012, c\u00e2nd avea \u00een jur de 20 de ani, Ben Francis lucra ca livrator de pizza, studia la Aston University \u015fi petrecea nop\u0163ile \u00een garajul p\u0103rin\u0163ilor s\u0103i din Bromsgrove, West Midlands. Mai avea timp \u015fi s\u0103 fac\u0103 sport. De acolo a venit, de fapt, ideea sa de a crea haine de sal\u0103 care s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[47557,31819],"class_list":["post-244667","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-ben-francis","tag-capitalistul-saptamanii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244667"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244667\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}