{"id":244595,"date":"2026-01-27T18:50:00","date_gmt":"2026-01-27T18:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=244595"},"modified":"2026-01-27T18:50:00","modified_gmt":"2026-01-27T18:50:00","slug":"cum-va-fi-in-2026-22-de-pareri-ale-liderilor-din-business-i","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=244595","title":{"rendered":"Cum va fi \u00een 2026? 22 de p\u0103reri ale liderilor din business (I)"},"content":{"rendered":"<p>\n<strong>La \u00eenceput de 2026, mediul de business din Rom\u00e2nia intr\u0103 \u00eentr-o etap\u0103 nou\u0103, definit\u0103 de mi\u015fcare rapid\u0103, decizii prudente \u015fi un optimism atent dozat. Macroeconomia r\u0103m\u00e2ne impredictibil\u0103, AI a trecut din zona de op\u0163ional \u00een rutina zilnic\u0103, iar unele planuri de investi\u0163ii sunt puse pe pauz\u0103, nu anulate. 22 de lideri din mediul de afaceri indic\u0103 principalele repere ale anului trecut, dar fac \u015fi \u201epariurile\u201d pentru anul \u00een curs.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/7\/gorkem-oran.jpg?height=250&#038;width=250\" style=\"width: 250px; height: 250px; margin: 10px; float: left;\" \/>G\u00f6rkem Oran<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" director=\"\" edenred=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" nia=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>\u00cen 2025, ne-am bucurat s\u0103 vedem c\u0103 platforma Benefit a continuat s\u0103 creasc\u0103 \u015fi s\u0103 aduc\u0103 valoare real\u0103 angaja\u0163ilor, iar bugetele lunare au crescut cu 10%, confirm\u00e2nd previziunile noastre de la \u00eenceputul anului. Tot \u00een acest an, experien\u0163a clien\u0163ilor no\u015ftri a \u00eenregistrat o evolu\u0163ie semnificativ\u0103, unde NPS (Net Promoter Score) a ajuns la 98%, ceea ce \u00eenseamn\u0103 c\u0103 zece din zece clien\u0163i ne recomand\u0103, al\u0103turi de nou\u0103 din zece utilizatori \u015fi parteneri. Un alt moment definitoriu a fost ob\u0163inerea certific\u0103rii Great Place to Work, cu un nivel de engagement de 94% (procentul angaja\u0163ilor care au participat activ la evaluare).<\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>\u00cen 2026 m\u0103 a\u015ftept la un context economic \u00een continuare prudent \u00een Rom\u00e2nia, cu presiune pe costuri \u015fi decizii financiare tot mai atente din partea companiilor \u015fi a oamenilor. \u00cen acest cadru, beneficiile extrasalariale vor deveni \u015fi mai importante. Acestea vor conta nu doar ca sprijin direct pentru puterea de cump\u0103rare, dar \u015fi ca semnal clar de grij\u0103 \u015fi apreciere fa\u0163\u0103 de angaja\u0163i. Vor face diferen\u0163a \u00eentre companiile care reu\u015fesc s\u0103 \u00ee\u015fi p\u0103streze echipele motivate \u015fi loiale \u015fi cele care pierd talent, pentru c\u0103 vor sus\u0163ine flexibilitatea, echilibrul \u015fi sentimentul de apartenen\u0163\u0103 \u00eentr-o perioad\u0103 \u00een care stabilitatea personal\u0103 \u015fi profesional\u0103 c\u00e2nt\u0103re\u015fte mai mult ca oric\u00e2nd.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\">Hora\u0163iu Didea<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" managing=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" workspace=\"\" \/><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/8\/horatiu-didea.jpg?height=200&#038;width=300\" style=\"width: 300px; height: 200px; margin: 10px; float: right;\" \/><\/span><\/strong>Anul 2025 a fost, pentru noi, un an de consolidare. Am \u00eent\u0103rit pozi\u0163ia de lider \u00een amenaj\u0103ri integrate \u015fi \u00een zona de mobilier de birou prin consisten\u0163\u0103 \u00een livrare \u015fi capacitatea de a gestiona proiecte complexe, la scar\u0103 mare, cu standarde ridicate. Pia\u0163a a devenit mai atent\u0103 la cine livreaz\u0103 cu adev\u0103rat calitate end-to-end. \u00cen 2025, solu\u0163iile de wellbeing, ergonomie \u015fi acustic\u0103 au dep\u0103\u015fit zona de \u201enice to have\u201d \u015fi au devenit investi\u0163ii strategice pentru tot mai mul\u0163i clien\u0163i.<\/p>\n<p>\nErgonomia fizic\u0103 \u015fi social\u0103, confortul acustic \u015fi calitatea mediului de lucru sunt ast\u0103zi direct corelate cu prezen\u0163a la birou, productivitatea \u015fi reten\u0163ia angaja\u0163ilor. Un alt element definitoriu pentru 2025 a fost cre\u015fterea complexit\u0103\u0163ii proiectelor.<\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>2026 se contureaz\u0103 ca un an \u00een care pia\u0163a va r\u0103m\u00e2ne sub presiune. Investi\u0163iile vor fi mai pu\u0163ine \u015fi mai atent analizate, iar deciziile vor fi luate cu orizont de timp mai scurt, adic\u0103 planuri mai flexibile, revizuite frecvent. \u00cen amenaj\u0103ri, aceast\u0103 direc\u0163ia se va traduce prin cererea de spa\u0163ii flexibile, solu\u0163ii scalabile \u015fi amenaj\u0103ri budget-centric.<\/p>\n<p>\nBiroul \u00ee\u015fi consolideaz\u0103 rolul strategic, \u00eens\u0103 investi\u0163iile vor fi mai selective. Companiile nu mai caut\u0103 spa\u0163ii mari, ci spa\u0163ii eficiente, care s\u0103 poat\u0103 sus\u0163ine colaborarea, concentrarea \u015fi adaptarea rapid\u0103 la schimbare. Vedem un interes tot mai mare pentru amenaj\u0103ri care pot evolua \u00een timp, f\u0103r\u0103 reconfigur\u0103ri costisitoare, \u015fi care r\u0103spund flexibil la dinamica echipelor \u015fi la modelele de lucru hibride. Digitalizarea devine obligatorie, at\u00e2t pentru clien\u0163i, c\u00e2t \u015fi pentru furnizori.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/14\/teodora-radulescu.jpg?height=300&#038;width=200\" style=\"width: 200px; height: 300px; margin: 10px; float: left;\" \/>Teodora R\u0103dulescu<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>Pentru grupul Bookster, 2025 a fost un an \u00een care ne-am concentrat pe ceea ce ne define\u015fte cel mai mult: dorin\u0163a de a face lectura accesibil\u0103 \u015fi relevant\u0103 pentru c\u00e2t mai mul\u0163i oameni. \u00centr-un context cu multe transform\u0103ri \u00een industrie \u015fi tehnologie, am activat ini\u0163iative strategice: extinderea Bookster \u00een Ungaria, dezvoltarea Booksprint \u015fi lansarea primului nostru audiobook, precum \u015fi scalarea programului Bookster \u00een \u015ecoli, prin care ast\u0103zi to\u0163i elevii \u015fi profesorii din jude\u0163ul Alba au acces facil la lectur\u0103. \u00cen paralel, am investit \u00een infrastructura tehnologic\u0103, care ne va permite integrarea unor noi func\u0163ionalit\u0103\u0163i \u00eempreun\u0103 cu parteneri importan\u0163i din pia\u0163a de carte, cu obiectivul comun de a transforma modul \u00een care oamenii descoper\u0103 \u015fi acceseaz\u0103 c\u0103r\u0163ile. De\u015fi contextul a fost complex, comunitatea de abona\u0163i a crescut, iar funda\u0163ia pentru scalarea interna\u0163ional\u0103 s-a \u00eent\u0103rit.<\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>Pentru 2026 am ales trei direc\u0163ii majore. Prima este consolidarea extinderii interna\u0163ionale prin maturizarea opera\u0163iunilor din Ungaria \u015fi deschiderea unor noi pie\u0163e. A doua este transformarea tehnologic\u0103: oamenii caut\u0103 con\u0163inut mai personalizat, accesibil \u015fi bine integrat \u00een ritmul lor de via\u0163\u0103, iar noi investim \u00een experien\u0163a care s\u0103 fac\u0103 asta posibil. Cea de-a treia direc\u0163ie vizeaz\u0103 amplificarea rolului nostru cultural \u015fi educa\u0163ional prin Booksprint \u015fi Bookster \u00een \u015ecoli.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\">Carol \u015eerban<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" director=\"\" file:=\"\" glovo=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/6\/carol-serban.jpg?height=249&#038;width=250\" style=\"width: 250px; height: 249px; margin: 10px; float: right;\" \/><\/span><\/strong>\u00cen 2025, ne-am concentrat pe consolidarea businessului \u015fi a re\u0163elei de parteneri. Dup\u0103 \u015fapte ani pe pia\u0163a local\u0103, Rom\u00e2nia r\u0103m\u00e2ne una dintre cele mai relevante pie\u0163e pentru Glovo la nivel global. Prezen\u0163a \u00een peste 60 de ora\u015fe \u015fi colaborarea cu mai mult de 10.000 de parteneri, dintre care unii fiind disponibili doar prin Glovo, ne men\u0163in pe direc\u0163ia de a construi cel mai mare marketplace online, un ecosistem care conecteaz\u0103 clien\u0163ii, partenerii \u015fi livratorii.<\/p>\n<p>\nPeste 80% dintre parteneri sunt afaceri antreprenoriale, cu nevoi diferite fa\u0163\u0103 de marile lan\u0163uri. Prin ini\u0163iative precum Glovo Local, care ofer\u0103 solu\u0163ii digitale \u015fi opera\u0163ionale pentru digitalizarea \u015fi cre\u015fterea afacerilor locale, ne-am consolidat rolul de partener strategic.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nCererea pentru livr\u0103ri rapide de produse alimentare \u015fi non-alimentare a continuat s\u0103 creasc\u0103, iar Rom\u00e2nia este ast\u0103zi cea mai dezvoltat\u0103 pia\u0163\u0103 de q-commerce din regiune \u015fi printre primele la nivel global \u00een categoria supermarketuri.<\/p>\n<p>\n\u00cen 2026, \u00een ceea ce prive\u015fte partenerii din industria de HoReCa, ne concentr\u0103m pe o diversificare accelerat\u0103 a op\u0163iunilor din platform\u0103. Consumatorii caut\u0103 tot mai mult varietate, de la preparate s\u0103n\u0103toase la selec\u0163ii gourmet sau concepte de ni\u015f\u0103, iar interesul pentru branduri locale premium este \u00een cre\u015ftere.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/5\/andrei-negulescu.jpg?height=210&#038;width=250\" style=\"width: 250px; height: 210px; margin: 10px; float: left;\" \/>Andrei Negulescu<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" digitalisation=\"\" file:=\"\" local=\"\" matricia=\"\" msohtmlclip1=\"\" strategic=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\n\u00cen 2025, obiectivul principal a fost s\u0103 ne consolid\u0103m at\u00e2t abilitatea intern\u0103, c\u00e2t \u015fi imaginea extern\u0103, de consultan\u0163i de \u00eencredere \u00een ceea ce prive\u015fte cre\u015fterea organiza\u0163iilor prin digitalizare. Asta \u00eenseamn\u0103 s\u0103 punem accent pe identificarea \u015fi prioritizarea beneficiilor cele mai importante pentru clien\u0163i, \u00een ordinea u\u015furin\u0163ei cu care ele pot fi ob\u0163inute.<\/p>\n<p>\nBazat pe \u00eencredere \u015fi rezultate,<br \/>\nne-am crescut amprenta \u00een companiile existente, motorul cre\u015fterii fiind AI-ul. Cu AI-ul ne-am concentrat pe a urm\u0103ri beneficii care pot fi ob\u0163inute cu certitudine, nu \u201epariuri\u201d care sun\u0103 bine pe h\u00e2rtie, dar \u00een practic\u0103 ajung s\u0103 nu func\u0163ioneze. Sunt at\u00e2tea arii \u201eplictisitoare\u201d \u00een business \u00een care AI-ul aduce reduceri semnificative de costuri, trebuie doar s\u0103 le g\u0103se\u015fti.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nPrevizion\u0103m un 2026 dificil, cu bugete reduse \u015fi \u00eencredere sc\u0103zut\u0103 pe fondul incertitudinii economice. Dat fiind contextul economic, vom miza pe implement\u0103ri care abstractizeaz\u0103 problema de business \u00eendeajuns \u00eenc\u00e2t s\u0103 o rezolve cu un set minim de func\u0163ionalit\u0103\u0163i, construite \u00eentr-un timp scurt \u015fi cu costuri aliniate la realitatea pie\u0163ei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/13\/radu-o.jpg?height=307&#038;width=250\" style=\"width: 250px; height: 307px; margin: 10px; float: right;\" \/>Radu Oin\u0103caru<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" logistics=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" united=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>Pia\u0163a ma\u015finilor premium \u015fi de lux a \u00eenregistrat \u00een ultimii ani o cre\u015ftere sus\u0163inut\u0103. Consumatorii de ast\u0103zi pun tot mai mult accent pe gradul de tehnologizare \u015fi conectivitate a automobilului, specifica\u0163ii pe care le reg\u0103sesc foarte bine integrate \u00een modelele din acest segment. Mai mult dec\u00e2t at\u00e2t, observ\u0103m o schimbare de paradigm\u0103, \u00een care automobilul este privit dincolo de produs \u2013 ca o experien\u0163\u0103 de interac\u0163iuni cu o marc\u0103 \u015fi aderare la o comunitate exclusivist\u0103.<\/p>\n<p>\nSegmentul automobilelor premium \u015fi de lux s-a ar\u0103tat rezilient \u00een fa\u0163a factorilor economici, prin urmare previzion\u0103m cre\u015fteri sus\u0163inute \u00een urm\u0103torii ani, alimentate \u015fi de interesul \u00een cre\u015ftere al rom\u00e2nilor pentru m\u0103rci consacrate.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nPia\u0163a va continua s\u0103 se maturizeze, cu clien\u0163i tot mai bine informa\u0163i \u015fi tot mai riguro\u015fi \u00een a\u015ftept\u0103rile pe care le au de la automobilul pe care \u00eel conduc, brand produc\u0103tor \u015fi dealer.<\/p>\n<p>\n\u00cen paralel, ne a\u015ftept\u0103m ca interesul pentru vehicule ecologice s\u0103 se accentueze, pe fondul unei preocup\u0103ri \u00een cre\u015ftere fa\u0163\u0103 de mediu.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/11\/laurentiu-lazar.jpg?height=346&#038;width=250\" style=\"width: 250px; height: 346px; margin: 10px; float: left;\" \/>Lauren\u0163iu Laz\u0103r<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" colliers=\"\" file:=\"\" local=\"\" managing=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>Dac\u0103 ar fi s\u0103 definim anul 2025 printr-un singur cuv\u00e2nt, acesta ar fi expectativ\u0103, nu ca pasivitate, ci ca o vigilen\u0163\u0103 activ\u0103. Este starea \u00een care companii, guverne, investitori \u015fi angaja\u0163i r\u0103m\u00e2n permanent aten\u0163i la o realitate care se schimb\u0103 rapid, con\u015ftien\u0163i c\u0103 marile direc\u0163ii ale lumii sunt \u00eenc\u0103 \u00een transformare. De-a lungul acestui an, am realizat c\u0103 perioada de test nu s-a \u00eencheiat; doar s-a transformat. Tensiunile geopolitice continu\u0103 s\u0103 existe, iar ritmul accelerat al tehnologiei impune ajust\u0103ri naturale \u00een modul \u00een care organiza\u0163iile \u00ee\u015fi structureaz\u0103 \u015fi \u00ee\u015fi eficientizeaz\u0103 opera\u0163iunile. \u00cen acest climat, tr\u0103im o form\u0103 matur\u0103 de a\u015fteptare, \u00een care tot ceea ce construim trebuie s\u0103 r\u0103m\u00e2n\u0103 flexibil, u\u015for de recalibrat \u015fi adaptabil.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nPrivim c\u0103tre 2026 ca la un an ce ar putea aduce provoc\u0103ri suplimentare, poate chiar un an complex, dificil. Dac\u0103 instabilitatea geopolitic\u0103 va continua, iar aceasta se va suprapune peste o eventual\u0103 instabilitate politic\u0103 \u015fi economic\u0103 \u00een Rom\u00e2nia, exist\u0103 \u015fanse reale ca 2026 s\u0103 devin\u0103 un an hot\u0103r\u00e2tor, un moment de cump\u0103n\u0103, o born\u0103 pentru urm\u0103toarele genera\u0163ii. Tr\u0103im o perioad\u0103 \u00een care istoria se rescrie at\u00e2t la nivel global, c\u00e2t \u015fi local, iar implica\u0163iile vor fi profunde \u015fi de lung\u0103 durat\u0103. Pentru a completa acest tablou complex, inteligen\u0163a artificial\u0103 va juca un rol esen\u0163ial, acceler\u00e2nd ritmul schimb\u0103rilor \u015fi amplific\u00e2nd provoc\u0103rile cu care ne confrunt\u0103m.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\">Irina Ciocan St\u0103nescu<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" graffiti=\"\" local=\"\" msohtmlclip1=\"\" plus=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/10\/irina-ciocan.jpg?height=262&#038;width=250\" style=\"width: 250px; height: 262px; margin: 10px; float: right;\" \/><\/span><\/strong>a fost anul \u00een care preg\u0103tirea list\u0103rii la BVB &#8211; sus\u0163inut\u0103 inclusiv prin mecanismul PNRR, un exerci\u0163iu nou \u015fi \u00eenc\u0103 \u00een formare pentru pia\u0163a de capital din Rom\u00e2nia &#8211; ne-a atras bun\u0103 parte din energie: am construit o strategie de scalare solid\u0103, ne-am deschis c\u0103tre investitori \u015fi am formulat un equity story solid, care s\u0103 arate c\u0103 industriile creative pot livra transparen\u0163\u0103, disciplin\u0103 financiar\u0103 \u015fi poten\u0163ial real de cre\u015ftere. \u00cen acela\u015fi timp, pentru GRF+, AI a trecut de la experiment la infrastructur\u0103. Am folosit-o acolo unde are cu adev\u0103rat impact: \u00een productivitate \u015fi optimizarea proceselor, nu \u00een creativitate sau \u00een decizii strategice. Nu suntem \u201ecolegi\u201d cu AI, dar c\u0103ut\u0103m un mod s\u0103-l putem integra stabil ca asistent pentru echipele noastre. Iar un alt punct cheie a fost dezvoltarea noilor divizii: influencer marketing, pharma &#038; healthcare, sports &#038; commercial sponsorship.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\n&nbsp;\u00cen economie \u015fi business, 2026 va pune o presiune \u015fi mai mare pe ROI: cine nu va putea demonstra impact \u00een cicluri scurte risc\u0103 s\u0103 ias\u0103 rapid din conversa\u0163ie.<\/p>\n<p>\nAI va face pasul clar de la eficientizare la transformare \u2013 influen\u0163\u00e2nd decizia, scalarea \u015fi modelele de lucru, nu doar opera\u0163ionalul. Pia\u0163a va intra \u00eentr-o etap\u0103 de consolidare, cu oportunit\u0103\u0163i inclusiv pentru agen\u0163iile locale \u015fi independente care capitalizeaz\u0103 pe know-how local, flexibilitate \u015fi advisory orientat pe business.<\/p>\n<p>\n\u015ei mai exist\u0103 un punct de focus: pia\u0163a de sports &#038; sponsorship care abia \u00eencepe s\u0103 se a\u015feze, iar noi suntem parte din construc\u0163ia ei prin Matchplan, un activ emergent al ecosistemului GRF+ care creeaz\u0103 strategii, comunicare \u015fi parteneriate \u00een sport.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\">Peter de Boer<\/span><\/strong><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/12\/peter-de-boer.jpg?height=200&#038;width=300\" style=\"width: 300px; height: 200px; margin: 10px; float: right;\" \/><\/span><\/strong>Anul 2025 a fost definit de claritate strategic\u0103 \u015fi consolidare organiza\u0163ional\u0103. DN AGRAR a lansat strategia de dezvoltare 2025\u20132030, stabilind un obiectiv clar de dublare a EBITDA p\u00e2n\u0103 \u00een 2030, prin cre\u015ftere, integrarea pe lan\u0163ul valoric \u015fi diversificare. Un al doilea element definitoriu a fost tranzi\u0163ia c\u0103tre o nou\u0103 structur\u0103 a echipei executive, nu doar pentru a \u00eembun\u0103t\u0103\u0163i execu\u0163ia, ci \u015fi pentru a aduce un focus strategic mai mare \u00een urm\u0103toarea etap\u0103 de dezvoltare a companiei. Aceast\u0103 structur\u0103 de leadership asigur\u0103 continuitatea viziunii, consolid\u00e2nd totodat\u0103 disciplina opera\u0163ional\u0103 \u015fi procesul decizional pe termen lung. \u00cen acela\u015fi timp, DN AGRAR a ob\u0163inut performan\u0163e opera\u0163ionale \u015fi financiare record, a men\u0163inut un ritm sus\u0163inut al investi\u0163iilor \u00eentr-un mediu volatil \u015fi a ini\u0163iat primele demersuri concrete de extindere interna\u0163ional\u0103, prin exporturi de lapte crud c\u0103tre pie\u0163e precum Grecia \u015fi nordul Italiei.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nAnul 2026 va fi caracterizat de o accelerare a execu\u0163iei pentru DN AGRAR, pe m\u0103sur\u0103 ce proiecte majore vor trece din faza de planificare \u00een cea de implementare. Presiunea pie\u0163ei asupra pre\u0163urilor laptelui \u015fi costurilor este de a\u015fteptat s\u0103 continue, favoriz\u00e2nd produc\u0103torii integra\u0163i \u015fi eficien\u0163i. Ini\u0163iativele de sustenabilitate \u015fi economie circular\u0103 vor deveni tot mai mult factori economici diferen\u0163iatori, influen\u0163\u00e2nd marjele, competitivitatea \u015fi accesul la capital, \u015fi nu vor mai avea doar un caracter de conformare reglementar\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\">Ionu\u0163 Claudiu \u015etefan<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" diversinst=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/9\/ionut-stefan.jpg?height=216&#038;width=300\" style=\"width: 300px; height: 216px; margin: 10px; float: right;\" \/><\/span><\/strong>A fost un an de consolidare a activit\u0103\u0163ii \u00eentr-un context marcat de incertitudini legate de continuitatea proiectelor sus\u0163inute prin programul Anghel Saligny. Printre proiectele finalizate \u015fi aflate \u00een procedura de recep\u0163ie, \u00een care suntem lider de asociere, se num\u0103r\u0103 extinderea re\u0163elelor de distribu\u0163ie a gazelor naturale din mai multe comune \u015fi sate din jude\u0163ele Olt, Dolj \u015fi Giurgiu care deservesc peste 30.000 de locuitori. Diversinst este o companie cu peste 30 de ani de experien\u0163\u0103 \u00een proiectarea \u015fi execu\u0163ia infrastructurii de distribu\u0163ie a gazelor naturale \u015fi a lucr\u0103rilor edilitare, iar pentru 2025 estim\u0103m c\u0103 vom \u00eenchide cu o cre\u015ftere de aproximativ 60% a cifrei de afaceri, sus\u0163inut\u0103 de extinderea regional\u0103 \u015fi diversificarea portofoliului de proiecte precum \u00eembun\u0103t\u0103\u0163iri funciare.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nPredictibilitatea financiar\u0103 \u015fi fiscal\u0103 r\u0103m\u00e2ne o provocare major\u0103, iar suspendarea sau am\u00e2narea finan\u0163\u0103rilor publice poate afecta continuitatea \u015fantierelor. Dezvoltarea eficient\u0103 a infrastructurii re\u0163elelor de gaze, ap\u0103 \u015fi canalizare, iriga\u0163ii va depinde de func\u0163ionalitatea mecanismelor institu\u0163ionale, nu doar de capacitatea de execu\u0163ie a companiilor. \u00cen acest context, rezilien\u0163a opera\u0163ional\u0103, disciplina financiar\u0103 \u015fi diversificarea portofoliului vor fi esen\u0163iale pentru Diversinst, o companie cu o baz\u0103 solid\u0103 de clien\u0163i \u015fi experien\u0163\u0103 \u00een livrarea unor proiecte complexe la nivel na\u0163ional. Contractele comerciale cu dezvoltatori \u015fi companii industriale au o pondere \u00een cifra de afaceri de circa 60% \u015fi ne ajut\u0103 s\u0103 reducem dependen\u0163a de finan\u0163\u0103rile publice.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:16px;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/4\/alin-petenciuc.jpg?height=202&#038;width=250\" style=\"width: 250px; height: 202px; margin: 10px; float: left;\" \/>Alin Petenciuc<\/span><\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" director=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/2\/2025.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/>a fost anul acceler\u0103rii pentru Caress Society, importator \u015fi distribuitor de produse cosmetice. Am \u00eenregistrat o cre\u015ftere semnificativ\u0103 a num\u0103rului de clien\u0163i B2B \u015fi ne-am extins cu 30% portofoliului de produse \u00een re\u0163eaua de magazine DM, unde am ajuns la peste 120 de produse cosmetice listate. La nivel na\u0163ional, ne-am consolidat prezen\u0163a \u00een peste 2.000 de magazine \u015fi am ini\u0163iat parteneriate strategice cu retaileri de top precum Carrefour, Farmacia Tei \u015fi Bebe Tei. Toate aceste evolu\u0163ii se reflect\u0103 \u00eentr-o estimare de cre\u015ftere a cifrei de afaceri de aproximativ 80% \u00een 2025. Un moment-cheie al anului \u00eel reprezint\u0103 \u015fi demararea construc\u0163iei fabricii de cosmetice din Filipe\u015ftii de T\u00e2rg, o investi\u0163ie de 17,6 milioane lei, sus\u0163inut\u0103 \u00een propor\u0163ie de aproximativ 70% din fonduri europene.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/23027034\/3\/2026.jpg?height=50&#038;width=50\" style=\"width: 50px; height: 50px; margin: 10px; float: left;\" \/><br \/>\nInfla\u0163ia ridicat\u0103, fluctua\u0163iile cursului valutar \u015fi ale costurilor logistice vor continua s\u0103 influen\u0163eze pre\u0163urile produselor cosmetice importate, cu efecte asupra marjei de profit. Activitatea opera\u0163ional\u0103 din sectorul \u00een care activ\u0103m va fi influen\u0163at\u0103 \u015fi de cerin\u0163ele tot mai riguroase privind etichetarea, siguran\u0163a \u015fi sustenabilitatea produselor cosmetice, cu impact \u00een decizia consumatorului de a achizi\u0163iona un produs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00eenceput de 2026, mediul de business din Rom\u00e2nia intr\u0103 \u00eentr-o etap\u0103 nou\u0103, definit\u0103 de mi\u015fcare rapid\u0103, decizii prudente \u015fi un optimism atent dozat. Macroeconomia r\u0103m\u00e2ne impredictibil\u0103, AI a trecut din zona de op\u0163ional \u00een rutina zilnic\u0103, iar unele planuri de investi\u0163ii sunt puse pe pauz\u0103, nu anulate. 22 de lideri din mediul de afaceri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218,512],"tags":[192,9879,535,62,8988],"class_list":["post-244595","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","category-revista-bm","tag-angajati","tag-beneficii","tag-lideri","tag-parteneri","tag-special"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244595"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244595\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}