\n\u00cencuraja\u0163i de social media, unii consumatori americani \u00eencep anul cu o lun\u0103 ianuarie \u00een care nu fac niciun fel de cump\u0103r\u0103turi, scrie The Wall Street Journal.<\/p>\n
\nEste vorba de o provocare de a elimina achizi\u0163iile a tot ce \u00eenseamn\u0103 articole neesen\u0163iale, cum ar fi haine, pro\u00adduse de \u00eengrijire a pielii \u015fi elec\u00adtronice, \u00een \u00eentreaga lun\u0103 ianuarie.<\/p>\n
\nBrent Parsons a \u00eembr\u0103\u0163i\u015fat aceas\u00adt\u0103 idee. Familia sa cu cinci membri are \u00een mod normal grij\u0103 la cheltuieli. \u00cen acest an, Parsons, \u00een v\u00e2rst\u0103 de 44 de ani, a blocat cardul de credit al familiei. Oricine vrea s\u0103 cumpere ceva trebuie s\u0103 vin\u0103 cu argumente.<\/p>\n
\n\u201eDac\u0103 nu lu\u0103m m\u0103suri drastice pen\u00adtru a ne schimba comportamen\u00adtele acum, vom avea foarte multe probleme\u201c, declar\u0103 acesta.<\/p>\n
\nAnii sau lunile cu cump\u0103r\u0103turi re\u00adduse sau deloc c\u00e2\u015ftig\u0103 popularitate. C\u0103ut\u0103rile pe Google pentru \u201eianua\u00adrie f\u0103r\u0103 cump\u0103r\u0103turi\u201c au atins un ma\u00adxim pe cinci ani \u00een decembrie, venind \u00een mare m\u0103sur\u0103 din partea genera\u0163iei Z \u015fi a milenialilor.<\/p>\n
\nSe \u015ftie c\u0103 astfel de \u201eexerci\u0163ii\u201c a\u00adfec\u00adteaz\u0103 v\u00e2nz\u0103rile a orice de la apa\u00adrate de ras \u00een noiembrie la alcool<\/p>\n
\nla \u00een\u00adceputul anului \u015fi snackuri \u00een con\u00addi\u00ad\u0163ii\u00adle \u00een care unii fac pauz\u0103 de o lun\u0103 de la consumul de zah\u0103r.<\/p>\n
\nUn sondaj realizat \u00een r\u00e2ndul a peste 2.000 de adul\u0163i a g\u0103sit c\u0103 peste un sfert din ei au \u00eencercat s\u0103 \u00eembr\u0103\u0163i\u00ad\u015feze o lun\u0103 ianuarie f\u0103r\u0103 cheltuieli, 12% dintre ace\u015ftia al\u0103tur\u00e2ndu-se tren\u00addului \u00een acest an. Aproape 45% au declarat c\u0103 simt c\u0103 via\u0163a e scump\u0103 \u00een acest moment, un posibil motiv pentru care oamenii adopt\u0103 aceast\u0103 provocare.<\/p>\n
\n\u00cen pofida optimismului redus de consum, americanii continu\u0103 s\u0103 chel\u00adtuiasc\u0103. \u00cen noiembrie, cre\u015fterea v\u00e2n\u00adz\u0103\u00adrilor retailerilor americani a accele\u00adrat. V\u00e2nz\u0103rile de retail pe decembrie au crescut cu 3,54% \u00een termeni anuali. \u00cens\u0103 mul\u0163i americani spun c\u0103 re\u00adsimt presiuni dup\u0103 cinci ani de infla\u0163ie persistent\u0103, iar consumatorii sunt \u00een continuare preocupa\u0163i de ac\u00adce\u00adsibilitate \u015fi angaj\u0103ri. Pre\u0163urile a orice, de la alimente la asigur\u0103ri \u015fi locuin\u0163e, sunt mai mari dec\u00e2t cu c\u00e2\u0163iva ani \u00een urm\u0103.<\/p>\n
\nIanuarie tinde s\u0103 vin\u0103 cu o \u00eence\u00adti\u00adnire a cheltuielilor dup\u0103 ce consuma\u00adtorii au cump\u0103rat \u00een ne\u015ftire pentru s\u0103r\u00adb\u0103tori. Retailerii petrec cea mai mare parte a lunii \u00eencerc\u00e2nd s\u0103 scape de stocuri \u015fi reduc\u00e2nd pre\u0163urile pen\u00adtru a-i tenta pe consumatori, arat\u0103 Craig Rowley, partener \u00een cadrul firmei de consultan\u0163\u0103 Korn Ferry.<\/p>\n
\nAshley Piper, autoare a \u201eNo New Things\u201c, spune c\u0103 nesiguran\u0163a economic\u0103 este principalul factor pentru tendin\u0163a oamenilor de a-\u015fi reduce cheltuielile. \u201eOamenii vor s\u0103 preia controlul asupra lucrurilor pe care le pot controla\u201c.<\/p>\n
\nTaylor Van Luven, o creatoare de con\u0163inut \u00een v\u00e2rst\u0103 de 24 de ani din Ottawa, tocmai \u015fi-a \u00eencheiat primul an cu cump\u0103r\u0103turi reduse.<\/p>\n
\nExperien\u0163a a adus responsabilitate, dar \u015fi stres. Taylor spune c\u0103 a \u00eenv\u0103\u0163at c\u00e2teva lucruri de pe urma acesteia: c\u0103 shoppingul nu ar trebui s\u0103 fie un hobby \u015fi c\u0103 o mul\u0163ime de produse pe care le considera esen\u0163iale nu erau a\u015fa.<\/p>\n","protected":false},"excerpt":{"rendered":"
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