{"id":244389,"date":"2026-01-21T20:23:10","date_gmt":"2026-01-21T20:23:10","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=244389"},"modified":"2026-01-21T20:23:10","modified_gmt":"2026-01-21T20:23:10","slug":"afaceri-de-la-zero-de-la-covrigi-la-inghetata-artizanala-premiata-la-nivel-international-cum-a-reusit-o-mica-fabrica-din-galati-sa-produca-inghetata-artizanala-krantz-prezenta-astazi-in-toate-maril","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=244389","title":{"rendered":"Afaceri de la Zero. De la covrigi la \u00eenghe\u0163at\u0103 artizanal\u0103 premiat\u0103 la nivel interna\u0163ional. Cum a reu\u015fit o mic\u0103 fabric\u0103 din Gala\u0163i s\u0103 produc\u0103 \u00eenghe\u0163ata artizanal\u0103 Krantz, prezent\u0103 ast\u0103zi \u00een toate marile re\u0163ele de retail. Extinderea \u00een afara grani\u0163elor, urm\u0103torul pas"},"content":{"rendered":"

\n\u2666<\/span> Investi\u0163ia total\u0103 \u00een unitatea de produc\u0163ie a ajuns la circa 3 milioane de euro, fiind echipat\u0103 cu utilaje moderne, dar \u0163in\u00e2nd cont de un principiu esen\u0163ial \u015fi anume folosirea ingredientelor naturale.<\/strong><\/em><\/p>\n

\n\u00centr-un laborator al Facult\u0103\u0163ii de \u015ftiin\u0163a \u015fi ingineria alimentar\u0103 din Gala\u0163i a fost creat\u0103 re\u0163eta de \u00eenghe\u0163at\u0103 artizanal\u0103 cu gutui \u015fi prune, care \u00een 2018 a c\u00e2\u015ftigat medalia de aur la Ecotrophelia, una dintre cele mai importante competi\u0163ii europene de gastronomie. \u00cenghe\u0163ata nu a concurat doar cu alte produse din aceea\u015fi categorie, ci \u015fi cu multe alte produse alimentare, reu\u015find totu\u015fi s\u0103 le ia tuturor fa\u0163a. Ast\u0103zi, re\u0163eta c\u00e2\u015ftig\u0103toare st\u0103 la baza unui sortiment din gama de produse a fabricii Krantz, o mic\u0103 unitate de produc\u0163ie de \u00eenghe\u0163at\u0103 artizanal\u0103 din Gala\u0163i pornit\u0103 de Constantin Dumitriu \u015fi Claudiu Constantin Solomon.<\/p>\n

\n\u201e\u00cenghe\u0163ata de gutui cu prune era unic\u0103 \u00een lume, conform re\u0163etei. A stat ani de zile \u00een sertarele universit\u0103\u0163ii\u201d, spune Constantin Dumitriu. Claudiu Constantin Solomon a venit cu ideea de a scoate aceast\u0103 re\u0163et\u0103 din \u201esertarele universit\u0103\u0163ii\u201d, unde a stat c\u00e2\u0163iva ani, \u015fi de a o face un produs comercial. <\/p>\n

\n\"\"<\/p>\n

\n\u201e\u00cenghe\u0163ata de gutui cu prune era unic\u0103 \u00een lume, conform re\u0163etei, a stat \u00een sertarele universit\u0103\u0163ii p\u0103n\u00e2 c\u00e2nd asociatul meu a venit la mine \u015fi a zis s\u0103 lu\u0103m acel brevet \u015fi s\u0103 \u00eencerc\u0103m s\u0103 facem o \u00eenghe\u0163at\u0103 artizanal\u0103. C\u00e2nd am \u00eentrebat ce investi\u0163ie ar fi necesar\u0103, mi s-a spus 200.000 de euro. Am zis OK, ne \u00eemprumut\u0103m, ne descurc\u0103m \u015fi mergem \u00eenainte\u201d, poveste\u015fte antreprenorul. Ast\u0103zi, investi\u0163ia total\u0103 \u00een unitatea de produc\u0163ie a ajuns la circa 3 milioane de euro, fiind echipat\u0103 cu utilaje moderne, dar \u0163in\u00e2nd cont de un principiu esen\u0163ial \u015fi anume folosirea ingredientelor naturale.<\/p>\n

\n\u201eNoi folosim piure de fructe, sm\u00e2nt\u00e2n\u0103 \u015fi lapte integral de la Artesana. Toat\u0103 gama noastr\u0103 de produse are un con\u0163inut de zah\u0103r foarte sc\u0103zut, o treime dintr-o \u00eenghe\u0163at\u0103 normal\u0103 din pia\u0163\u0103\u201d, explic\u0103 el. Portofoliul cuprinde ast\u0103zi sortimente clasice, precum vanilie, fistic, ciocolat\u0103 sau c\u0103p\u015fune, dar \u015fi re\u0163ete atipice, precum orez cu lapte, gutui cu prune, rom crocant, cafea alb\u0103 sau bubblegum, ob\u0163inut\u0103 din sfecl\u0103 ro\u015fie \u015fi spirulin\u0103. Portofoliul de produse urmeaz\u0103 a fi extins cu noi sortimente, dezvoltate \u00eempreun\u0103 cu Facultatea de \u015ftiin\u0163a \u015fi ingineria alimentelor din Gala\u0163i. Constantin Dumitriu spune c\u0103 urmeaz\u0103 s\u0103 fie lansate trei sortimente de \u00eenghe\u0163at\u0103, anume proteic\u0103, de sl\u0103bit \u015fi pentru diabet, care urmeaz\u0103 a fi lansate \u00een prim\u0103vara acestui an. Prima produc\u0163ie destinat\u0103 v\u00e2nz\u0103rilor a ie\u015fit din fabric\u0103 la finalului anului 2024. \u00cen mai pu\u0163in de un an, produsul a ajuns \u00een toate marile re\u0163ele de retail modern. \u00cen primul an complet de v\u00e2nz\u0103ri, compania a dep\u0103\u015fit 500.000 de unit\u0103\u0163i v\u00e2ndute, reprezent\u00e2nd doar 3-4% din capacitatea total\u0103 de produc\u0163ie a fabricii.<\/p>\n

\n\"\"<\/p>\n

\n\"\"<\/p>\n

\nTotu\u015fi, businessul avea deja contact cu marile re\u0163ele de retail \u00een contextul \u00een care Krantz exist\u0103 pe pia\u0163\u0103 \u00eenc\u0103 de acum mai bine de un deceniu, de c\u00e2nd a \u00eenceput s\u0103 produc\u0103 covrigii cu acela\u015fi nume. Ast\u0103zi, covrigii Krantz sunt prezen\u0163i \u00een toate re\u0163elele de retail, dar \u015fi \u00een alte \u015fase \u0163\u0103ri. \u00cen 2024, veniturile companiei au dep\u0103\u015fit 12 milioane de lei, \u00eens\u0103 pe mai departe pilonul de dezvoltare al businessul va fi \u00eenghe\u0163ata.<\/p>\n

\nDoar anul trecut, v\u00e2nz\u0103rile cu \u00eenghe\u0163ata au generat venituri de 5 milioane lei \u015fi mai exist\u0103 mult loc de dezvoltare. Constantin Dumitriu spune c\u0103 Rom\u00e2nia este pe ultimul loc \u00een Europa la consumul de \u00eenghe\u0163at\u0103 pe cap de locuitor.<\/p>\n

\nPe l\u00e2ng\u0103 marile re\u0163ele, \u00eenghe\u0163ata Krantz se g\u0103se\u015fte \u015fi \u00een c\u00e2teva tonomate instalate de business \u00een diferite zone din Bucure\u015fti, urm\u00e2nd s\u0103 fie dezvoltat\u0103 re\u0163eaua de tonomate.<\/p>\n

\nKrantz va deschide anul acesta \u015fi gelaterii sub brandul propriu, care pe l\u00e2ng\u0103 \u00eenghe\u0163at\u0103 va avea \u015fi alte produse precum patiserie sau cafea. Sunt astfel vizate marile ora\u015fe precum Bucure\u015fti, Cluj, Timi\u015foara, Bra\u015fov, Constan\u0163a \u015fi Ia\u015fi.<\/p>\n

\nPe l\u00e2ng\u0103 pia\u0163a intern\u0103, antreprenorii \u00ee\u015fi propun s\u0103 exporte \u00eenghe\u0163ata, iar primii pa\u015fi au fost f\u0103cu\u0163i \u00een aceast\u0103 direc\u0163ie prin participarea la c\u00e2teva t\u00e2rguri interna\u0163ionale \u00een Paris, Koln, Dubai \u015fi Milano.<\/p>\n

\n\"\"<\/p>\n

\n\"\"<\/p>\n

\n\u201eNe uit\u0103m la \u0163\u0103rile nordice \u015fi la Orientul Mijlociu pentru export. Sunt zonele \u00een care consumul de \u00eenghe\u0163at\u0103 este cel mai mare \u015fi este constant\u201d, mai spune el.<\/p>\n

\n\u00cen urm\u0103torii cinci ani, businessul are ambi\u0163ii mari de dezvoltare.<\/p>\n

\n\u201eSper\u0103m s\u0103 avem cel pu\u0163in 500 de tonomate \u00een toat\u0103 \u0163ara, s\u0103 avem cel pu\u0163in o gelaterie \u00een fiecare re\u015fedin\u0163\u0103 de jude\u0163 \u015fi s\u0103 export\u0103m \u00een zece \u0163\u0103ri\u201d, mai spune el.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-un laborator al Facult\u0103\u0163ii de \u015ftiin\u0163a \u015fi ingineria alimentar\u0103 din Gala\u0163i a fost creat\u0103 re\u0163eta de \u00eenghe\u0163at\u0103 artizanal\u0103 cu gutui \u015fi prune, care \u00een 2018 a c\u00e2\u015ftigat medalia de aur la Ecotrophelia, una dintre cele mai importante competi\u0163ii europene de gastronomie. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,52921,62447,243,9869,62448,7541,399],"class_list":["post-244389","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-cofondator","tag-constantin-dumitriu","tag-gastronomie","tag-inghetata","tag-krantz","tag-produse","tag-retail"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244389"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244389\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}