\nPlatformele online originare din China, respectiv Temu, Shein, AliExpress \u015fi Miravia, au luat cu asalt \u0163\u0103rile din Europa de Vest, unde au reu\u015fit s\u0103 \u00eei atrag\u0103 pe consumatori cu pre\u0163uri mici \u015fi cu portofolii extrem de variate de produse, de la haine la electronice \u015fi de la ustensile de buc\u0103t\u0103rie la cosmetice. Astfel, ace\u015fti comercian\u0163i s-au impus pe pie\u0163e mari, cunoscute a fi bogate \u015fi cu putere de cump\u0103rare pe m\u0103sur\u0103.<\/p>\n
\n\u00cen mod paradoxal, oamenii din state recunoscute pentru apetitul \u00een ceea ce prive\u015fte moda de lux \u015fi cosmeticele scumpe, precum Fran\u0163a \u015fi Italia, au ajuns s\u0103 aleag\u0103 Temu sau Shein pentru cump\u0103r\u0103turi \u201epe internet\u201c, arat\u0103 o analiz\u0103 a companiei de cercetare de pia\u0163\u0103 NielsenIQ. \u015ei nu doar at\u00e2t, importan\u0163a acestor nume \u00een retailul online cre\u015fte.<\/p>\n
\nSpre exemplu, \u00een Spania, \u00een 2024 (cele mai recente date), una din trei achizi\u0163ii on\u00adline era f\u0103cut\u0103 pe una din aceste plat\u00adforme. \u00cen Italia, cota de pia\u0163\u0103 \u00een volum a urcat \u015fi ea la 11% (de la 6% \u00een 2023). Datele se refer\u0103 doar la achizi\u0163iile din mediul virtual.<\/p>\n","protected":false},"excerpt":{"rendered":"
Platformele online originare din China, respectiv Temu, Shein, AliExpress \u015fi Miravia, au luat cu asalt \u0163\u0103rile din Europa de Vest, unde au reu\u015fit s\u0103 \u00eei atrag\u0103 pe consumatori cu pre\u0163uri mici \u015fi cu portofolii extrem de variate de produse, de la haine la electronice \u015fi de la ustensile de buc\u0103t\u0103rie la cosmetice. Astfel, ace\u015fti comercian\u0163i s-au impus pe pie\u0163e mari, cunoscute a fi bogate \u015fi cu putere de cump\u0103rare pe m\u0103sur\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,6545,5622,438,413,17817,58181,59273,47825],"class_list":["post-244131","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-china","tag-cosmetice","tag-europa","tag-retaileri","tag-retailerii","tag-shein","tag-temu","tag-vanzari-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244131"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/244131\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}