{"id":243815,"date":"2026-01-03T20:28:49","date_gmt":"2026-01-03T20:28:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243815"},"modified":"2026-01-03T20:28:49","modified_gmt":"2026-01-03T20:28:49","slug":"cine-este-tanara-care-a-dus-portul-popular-romanesc-peste-granite-in-statele-unite-ale-americii-canada-sau-insulele-feroe-si-care-este-povestea-brandului-senin-creat-de-ea-la-cluj","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243815","title":{"rendered":"Cine este t\u00e2n\u0103ra care a dus portul popular rom\u00e2nesc peste grani\u0163e, \u00een Statele Unite ale Americii, Canada sau Insulele Feroe \u015fi care este povestea brandului Senin, creat de ea la Cluj"},"content":{"rendered":"<p>\nRuxandra C\u0103pu\u015fan, cu background \u00een domeniul artelor plastice \u015fi cu experien\u0163\u0103 \u00een managementul firmelor, \u015fi-a propus s\u0103 readuc\u0103 la via\u0163\u0103 portul rom\u00e2nesc tradi\u0163ional prin proiectul s\u0103u antreprenorial Senin, pornit \u00een 2023 la Cluj-Napoca.<\/p>\n<p>\nSenin este un brand sub care ea creeaz\u0103 haine actuale, dar care au integrat\u0103 \u015fi \u0163es\u0103tura tradi\u0163ional\u0103. Hainele cu eticheta Senin, create \u00een Cluj-Napoca, au ajuns peste grani\u0163e.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23000954\/1\/574592796-17991465422908739-1731427252225086241-n.jpg?height=798&#038;width=620\" style=\"width: 620px; height: 798px;\" \/><\/p>\n<p>\n\u201ePentru brandul Senin, drumul c\u0103tre pia\u0163a interna\u0163ional\u0103 a fost mai degrab\u0103 o poveste de descoperire fireasc\u0103. Oamenii au aflat de produsele noastre prin intermediul social media, dar \u015fi prin recomand\u0103rile celor care s-au \u00eendr\u0103gostit de ele \u015fi le-au povestit altora, cum s-ar zice, din grai \u00een grai. Pe parcurs, au existat multe \u00abcoinciden\u0163e\u00bb pe care noi le privim cu mult sens \u2013 mici momente care nu p\u0103reau deloc \u00eent\u00e2mpl\u0103toare. Acest val de sus\u0163inere \u015fi admira\u0163ie, ghidat de aceste conexiuni semnificative, a f\u0103cut ca produsele Senin s\u0103 ajung\u0103 ast\u0103zi \u00een Statele Unite, Canada, Italia, Suedia, Germania, Moldova, Insulele Feroe \u015fi \u00een UK, oferind o fereastr\u0103 c\u0103tre cultura \u015fi arta noastr\u0103 autentic rom\u00e2neasc\u0103\u201d, a povestit Ruxandra C\u0103pu\u015fan.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23000954\/3\/602904500-17992540751908739-7756856312153362287-n.jpg?height=761&#038;width=620\" style=\"width: 620px; height: 761px;\" \/><\/p>\n<p>\nEa a pornit la durm cu 1.000 de lei \u015fi un vis: acela de a reda rom\u00e2nilor portul popular na\u0163ional, integrat \u00een haine care pot fi purtate zi de zi.<\/p>\n<p>\nRuxandra C\u0103pu\u015fan a \u00eenceput cu desenarea unor modele de paltoane \u015fi hanorace. Ulterior, a ad\u0103ugat \u00een portofoliu bluze de trening cu insera\u0163ii de \u0163es\u0103turi, fuste cu br\u00e2uri, jachete, dar \u015fi paltoane \u015fi pantaloni.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23000954\/4\/12-ruxandra-capusan.jpg?height=349&#038;width=620\" style=\"width: 620px; height: 349px;\" \/><\/p>\n<p>\nFiecare articol vestimentar din portofoliul Senin reinterpreteaz\u0103 zestrea l\u0103sat\u0103 de bunici, un fel de mo\u015ftenire care poart\u0103 cu ea istoria, texturile \u015fi culorile culturii rom\u00e2ne\u015fti. Aceast\u0103 abordare, afirm\u0103 fondatoarea, face ca brandul s\u0103 fie \u00eendr\u0103git \u015fi apreciat \u015fi dincolo de grani\u0163e.<\/p>\n<p>\nCele mai cerute produse din portofoliul Senin sunt paltoanele \u015fi hanoracele.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/23000954\/5\/573873719-17988070994908739-8934669082143390128-n.jpg?height=775&#038;width=620\" style=\"width: 620px; height: 775px;\" \/><\/p>\n<p>\n&nbsp;\u201eCeea ce facem nu este doar vestimenta\u0163ie, ci o punte \u00eentre trecut \u015fi prezent, unde fiecare pies\u0103 aduce \u00een prim-plan povestea \u015fi sufletul satului rom\u00e2nesc\u201d, a mai spus Ruxandra C\u0103pu\u015fan.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruxandra C\u0103pu\u015fan, cu background \u00een domeniul artelor plastice \u015fi cu experien\u0163\u0103 \u00een managementul firmelor, \u015fi-a propus s\u0103 readuc\u0103 la via\u0163\u0103 portul rom\u00e2nesc tradi\u0163ional prin proiectul s\u0103u antreprenorial Senin, pornit \u00een 2023 la Cluj-Napoca. Senin este un brand sub care ea creeaz\u0103 haine actuale, dar care au integrat\u0103 \u015fi \u0163es\u0103tura tradi\u0163ional\u0103. Hainele cu eticheta Senin, create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,15014],"class_list":["post-243815","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-canada"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243815"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243815\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}