{"id":243770,"date":"2026-01-02T12:09:05","date_gmt":"2026-01-02T12:09:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243770"},"modified":"2026-01-02T12:09:05","modified_gmt":"2026-01-02T12:09:05","slug":"100-tineri-manageri-de-top-szabolcs-hejja-director-marketing-si-dezvoltare-produse-poultry-investment-sa-producator-al-puiului-de-craiesti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243770","title":{"rendered":"100 Tineri manageri de top. Szabolcs H\u00e9jja, director marketing \u015fi dezvoltare produse Poultry Investment SA, produc\u0103tor al Puiului de Cr\u0103ie\u015fti"},"content":{"rendered":"<p style=\"text-align: center;\">\n<strong>Director marketing \u015fi dezvoltare produse Poultry Investment SA, produc\u0103tor al Puiului de Cr\u0103ie\u015fti<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>40 de ani<\/strong><\/p>\n<hr \/>\n<p>\n<strong>START CU IMPACT<\/strong><\/p>\n<hr \/>\n<p>\n<em>Ai dat-o \u00een bar\u0103? Perfect. Poveste\u015fte-ne.<br \/>\nCare a fost cea mai mare gre\u015feal\u0103 din carier\u0103 \u015fi lec\u0163ia pe care n-o vei uita niciodat\u0103?<\/em><\/p>\n<hr \/>\n<p>\nLucram la dezvoltarea unui nou produs alimentar, iar \u00een dorin\u0163a de a lansa rapid, am acordat prea mult\u0103 greutate ideilor interne \u015fi prea pu\u0163in\u0103 aten\u0163ie feedbackului real din pia\u0163\u0103. Aveam \u00eencredere \u00een concept, ambalaj, pozi\u0163ionare \u2013 dar nu am testat suficient cu publicul \u0163int\u0103. Rezultatul? Un produs cu poten\u0163ial, dar slab receptat la lansare. Lec\u0163ia \u00eenv\u0103\u0163at\u0103: intui\u0163ia f\u0103r\u0103 validare nu e strategie.<\/p>\n<p>\nOric\u00e2t de bun\u0103 pare ideea \u00een birou, adev\u0103rul e pe teren \u2013 \u00een feedbackul clien\u0163ilor, \u00een test\u0103ri, \u00een reac\u0163ii reale. De atunci, am \u00eenv\u0103\u0163at c\u0103 \u00een dezvoltarea de produs, ascultarea pie\u0163ei trebuie s\u0103 precead\u0103 orice lansare. Aceast\u0103 gre\u015feal\u0103 m-a \u00eenv\u0103\u0163at s\u0103 pun procesul de \u00eenv\u0103\u0163are deasupra vitezei \u015fi s\u0103 construiesc produse, \u00eempreun\u0103 cu clien\u0163ii, nu doar pentru ei.<\/p>\n<hr \/>\n<p>\n<em>Gre\u015feal\u0103 vs. e\u015fec: unde tragi linia?<br \/>\n\u015ei ce \u00eenseamn\u0103, de fapt, e\u015fecul pentru tine?<\/em><\/p>\n<hr \/>\n<p>\nPentru mine, e\u015fecul nu \u00eenseamn\u0103 c\u0103 ai gre\u015fit. \u00censeamn\u0103 c\u0103 n-ai \u00eenv\u0103\u0163at nimic din gre\u015feal\u0103. Orice campanie nereu\u015fit\u0103, orice redesign care nu a fost bine primit, orice idee respins\u0103 de pia\u0163\u0103 \u2013 toate sunt lec\u0163ii \u00een form\u0103 brut\u0103. \u00cen marketing, e\u015fecul nu vine din lipsa perfec\u0163iunii, ci din refuzul de a itera. E\u015fecul real e atunci c\u00e2nd repe\u0163i aceea\u015fi decizie f\u0103r\u0103 s\u0103 corectezi direc\u0163ia. C\u00e2nd alegi ego-ul \u00een locul datelor. C\u00e2nd ignori vocea consumatorului pentru c\u0103 \u00ee\u0163i place prea mult propriul concept.<\/p>\n<p>\nCum m\u0103 raportez azi la e\u015fec?<\/p>\n<p>\n\u00cel documentez. \u00cel analizez. \u00cel dezbat \u00een echip\u0103.<\/p>\n<p>\n\u00cel folosesc ca barometru: dac\u0103 nu gre\u015fim nimic, \u00eenseamn\u0103 c\u0103 nu inov\u0103m suficient.<\/p>\n<p>\n\u00cel integrez \u00een proces: am \u00eenv\u0103\u0163at s\u0103 creez spa\u0163iu pentru testare, pentru \u00eencerc\u0103ri mici, controlate, unde \u201ea gre\u015fi\u201d e parte din progres.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>ECHILIBRU &#038; INSPIRA\u0162IE<\/strong><\/p>\n<hr \/>\n<p>\n<em>Job + via\u0163\u0103 personal\u0103&nbsp;<\/em><em>=<\/em><em>&nbsp;echilibru?<br \/>\nCum reu\u015fe\u015fti s\u0103 le p\u0103strezi \u00een armonie?<\/em><\/p>\n<hr \/>\n<p>\nPentru mine, echilibrul nu \u00eenseamn\u0103 50\/50. \u00censeamn\u0103 armonie \u00eentre priorit\u0103\u0163i \u015fi energie. Sunt perioade \u00een care un proiect mare cere mai mult\u0103 implicare (am anulat concedii programate cu familia) \u2013 \u015fi altele \u00een care via\u0163a personal\u0103 cere prezen\u0163\u0103 total\u0103 (acas\u0103 \u00eencerc s\u0103 fiu \u201eprezent\u201d). Secretul este s\u0103 nu le las s\u0103 se saboteze reciproc, ci s\u0103 se alimenteze. Cum reu\u015fesc? Grani\u0163e s\u0103n\u0103toase: comunic a\u015ftept\u0103ri realiste, at\u00e2t cu colegii, c\u00e2t \u015fi cu mine. Un \u201enu\u201d bine spus azi previne epuizarea de m\u00e2ine. Sens \u00een ambele lumi: aleg proiecte care m\u0103 reprezint\u0103 \u015fi oameni care m\u0103 inspir\u0103, at\u00e2t profesional, c\u00e2t \u015fi personal.<\/p>\n<hr \/>\n<p>\n<em>Ce faci c\u00e2nd nu lucrezi?<br \/>\nUn hobby, o pasiune, o recomandare de carte?<\/em><\/p>\n<hr \/>\n<p>\nCred c\u0103 un creier odihnit e mai creativ, o minte hr\u0103nit\u0103 e mai strategic\u0103 \u015fi un om echilibrat e un coleg mai bun. Via\u0163a personal\u0103 nu e ce \u00eencepe dup\u0103 munc\u0103 \u2013 e ceea ce m\u0103 face s\u0103 fiu mai bun(\u0103) \u015fi \u00een ceea ce fac la job. C\u00e2nd nu lucrez sunt acas\u0103. Cu ai mei. Cu familia mea \u2013 ancora mea, motivul din spatele tuturor deciziilor bune. Petrec timp cu ei f\u0103r\u0103 agend\u0103, f\u0103r\u0103 deadline-uri. R\u00e2dem, ne juc\u0103m, povestim, ne deconect\u0103m de la lume \u015fi ne reconect\u0103m \u00eentre noi. \u00cen mijlocul lor, nu trebuie s\u0103 demonstrez nimic ci s\u0103 fiu cu ei \u2013 \u015fi tocmai asta \u00eemi d\u0103 puterea s\u0103 m\u0103 reinventez \u00een fiecare zi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Director marketing \u015fi dezvoltare produse Poultry Investment SA, produc\u0103tor al Puiului de Cr\u0103ie\u015fti 40 de ani START CU IMPACT Ai dat-o \u00een bar\u0103? Perfect. Poveste\u015fte-ne. Care a fost cea mai mare gre\u015feal\u0103 din carier\u0103 \u015fi lec\u0163ia pe care n-o vei uita niciodat\u0103? Lucram la dezvoltarea unui nou produs alimentar, iar \u00een dorin\u0163a de a lansa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,9421],"tags":[12239,62268,57922,62267],"class_list":["post-243770","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-agricultura","tag-100-tineri-manageri-de-top","tag-poultry-investment-sa","tag-puiul-de-craiesti","tag-szabolcs-hejja"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243770"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243770\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}