{"id":243747,"date":"2026-01-01T12:42:01","date_gmt":"2026-01-01T12:42:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243747"},"modified":"2026-01-01T12:42:01","modified_gmt":"2026-01-01T12:42:01","slug":"100-tineri-manageri-de-top-claudia-cetatoiu-corporate-transaction-director-io-partners","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243747","title":{"rendered":"100 Tineri manageri de top. Claudia Cet\u0103\u0163oiu, Corporate Transaction Director, iO Partners"},"content":{"rendered":"<p style=\"text-align: center;\">\n<strong>Corporate Transaction Director, iO Partners <\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>38 de ani<\/strong><\/p>\n<hr \/>\n<p>\nClaudia Cet\u0103\u0163oiu a intrat \u00een real estate \u00een 2009, \u00eentr-un moment dificil pentru industrie, dar care i-a conturat repede ambi\u0163ia \u015fi perseveren\u0163a. De la un \u00eenceput modest, a crescut p\u00e2n\u0103 la un rol complex de corporate transaction director, \u00een care gestioneaz\u0103 portofolii globale \u015fi coordoneaz\u0103 strategii pentru clien\u0163i interna\u0163ionali. A lucrat inclusiv \u00een SUA, unde a contribuit la reconfigurarea spa\u0163iilor de birouri pentru companii din diverse industrii. Azi, \u00eembin\u0103 g\u00e2ndirea antreprenorial\u0103 cu responsabilitatea strategic\u0103, iar m\u00e2ine \u00ee\u015fi dore\u015fte s\u0103 aib\u0103 \u015fi mai mult\u0103 influen\u0163\u0103 pozitiv\u0103 \u00een business \u015fi \u00een echipe.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>START CU IMPACT<\/strong><\/p>\n<hr \/>\n<p>\n<em>Ai dat-o \u00een bar\u0103? Perfect. Poveste\u015fte-ne.<br \/>\nCare a fost cea mai mare gre\u015feal\u0103 din carier\u0103 \u015fi lec\u0163ia pe care n-o vei uita niciodat\u0103?<\/em><\/p>\n<hr \/>\n<p>\nPrivind \u00eenapoi, cea mai mare gre\u015feal\u0103 a fost faptul c\u0103 eram convins\u0103 la \u00eenceput c\u0103 totul \u0163ine de vitez\u0103 \u015fi volum. M\u0103 concentram s\u0103 r\u0103spund rapid, s\u0103 \u00eenchid tranzac\u0163ii repede, eram \u00eentr-o permanent\u0103 curs\u0103 cu mine \u015fi pia\u0163a. Ce am ignorat? Calitatea rela\u0163iei cu clientul \u015fi \u00een\u0163elegerea real\u0103 a nevoii lui. Graba m-a f\u0103cut s\u0103 propun solu\u0163ii rapide, dar nepotrivite. A fost un moment dur, dar revelator. Lec\u0163ia? Am \u00een\u0163eles c\u0103, \u00een real estate, este mai important s\u0103 devii un partener pentru clientul t\u0103u dec\u00e2t intermediar de succes. Rolul meu poate impacta echipe, moduri de lucru \u015fi chiar cultura organiza\u0163ional\u0103 prin propunerile mele.<\/p>\n<hr \/>\n<p>\n<em>Gre\u015feal\u0103 vs. e\u015fec: unde tragi linia?<br \/>\n\u015ei ce \u00eenseamn\u0103, de fapt, e\u015fecul pentru tine?<\/em><\/p>\n<hr \/>\n<p>\nO gre\u015feal\u0103 este un moment, un pas \u00een direc\u0163ia nepotrivit\u0103 \u015fi poate fi corectat\u0103 pe parcurs. Un e\u015fec, pe de alt\u0103 parte, apare atunci c\u00e2nd nu ne asum\u0103m gre\u015feala sau o l\u0103s\u0103m s\u0103 defineasc\u0103 rezultatul final. \u00cen mediul meu de business, \u00een real estate, gre\u015felile sunt inevitabile pentru c\u0103 este un business \u00eentre oameni, \u00eens\u0103 pentru mine, gre\u015felile au devenit trepte \u00een evolu\u0163ie \u015fi asta m-a diferen\u0163iat. A\u015fa c\u0103 trasez linia aici \u2013 o gre\u015feal\u0103 face parte din drum, e\u015fecul \u00eenseamn\u0103 s\u0103 refuzi s\u0103 cre\u015fti din acea experien\u0163\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>MOMENTE CARE CONTEAZ\u0102<\/strong><\/p>\n<hr \/>\n<p>\n<em>Care e reu\u015fita de care e\u015fti cea mai m\u00e2ndr\u0103?<br \/>\nUn proiect, o decizie, o echip\u0103?<\/em><\/p>\n<hr \/>\n<p>\nAm petrecut o perioad\u0103 la headquarterul companiei din Chicago, pe atunci JLL, lucr\u00e2nd direct cu echipele de acolo, cei mai buni profesioni\u015fti \u015fi am sus\u0163inut un proces amplu de reconfigurare a portofoliului de birouri din mai multe ora\u015fe din US, dar \u015fi diferite industrii. A fost o oportunitate de a \u00een\u0163elege \u00een profunzime modul \u00een care cultura organiza\u0163ional\u0103, foarte diferit\u0103 de cea european\u0103, stilurile de lucru \u015fi spa\u0163iul se influen\u0163eaz\u0103 reciproc. Am adus \u00een ecua\u0163ie o perspectiv\u0103 extern\u0103, dar empatic\u0103. Am provocat unele decizii, am sugerat scenarii mai curajoase \u015fi am sus\u0163inut ideea de birou ca \u015fi catalizator pentru colaborare. Una dintre cele mai mari satisfac\u0163ii a fost s\u0103 v\u0103d cum unele dintre ideile n\u0103scute acolo au fost replicate la sediul acelora\u015fi companii, dar din Europa, cu o cultur\u0103 organiza\u0163ional\u0103 diferit\u0103, inclusiv \u00een proiecte pe care le-am gestionat ulterior local. Am revenit cu o viziune mai larg\u0103, dar \u015fi cu o convingere puternic\u0103: cele mai valoroase rezultate vin c\u00e2nd combini rigoarea profesional\u0103 cu \u00een\u0163elegerea oamenilor din spatele fiec\u0103rei decizii.<\/p>\n<hr \/>\n<p>\n<em>Trei superputeri profesionale.<br \/>\nCe abilit\u0103\u0163i sunt esen\u0163iale pentru succesul \u00een carier\u0103?<\/em><\/p>\n<hr \/>\n<p>\n1. Traduc nevoile de business \u00een solu\u0163ii de spa\u0163iu. Am \u00eenv\u0103\u0163at c\u0103 biroul nu este un spa\u0163iu, este un instrument de lucru, de cultur\u0103, de brand. \u015etiu s\u0103 citesc dincolo de brief, astfel \u00eenc\u00e2t pot transforma cerin\u0163ele generale \u00eentr-o strategie real\u0103 de ocupare.<\/p>\n<p>\n2. G\u0103sesc echilibru \u00eentre interesul chiria\u015fului \u015fi realitatea pie\u0163ei. Negocierea nu e o lupt\u0103, e o art\u0103. Reprezint chiria\u015ful, dar \u015ftiu foarte bine cum g\u00e2ndesc proprietarii \u015fi dezvoltatorii. Aceast\u0103 dubl\u0103 \u00een\u0163elegere m\u0103 ajut\u0103 s\u0103 ob\u0163in condi\u0163ii excelente pentru clientul meu, f\u0103r\u0103 s\u0103 blochez procesul. Sunt puntea dintre dou\u0103 lumi \u2013 \u015fi cred c\u0103 asta e o superputere esen\u0163ial\u0103 \u00een pia\u0163a actual\u0103.<\/p>\n<p>\n3. R\u0103bdare strategic\u0103. Suntem \u00eentr-o industrie cu presiune, termene \u015fi KPI. Dar am \u00eenv\u0103\u0163at c\u0103 cele mai bune decizii se iau atunci c\u00e2nd ai r\u0103bdare s\u0103 ascul\u0163i, s\u0103 analizezi \u015fi s\u0103 spui \u201enu acum\u201c, dac\u0103 e cazul.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Transaction Director, iO Partners 38 de ani Claudia Cet\u0103\u0163oiu a intrat \u00een real estate \u00een 2009, \u00eentr-un moment dificil pentru industrie, dar care i-a conturat repede ambi\u0163ia \u015fi perseveren\u0163a. De la un \u00eenceput modest, a crescut p\u00e2n\u0103 la un rol complex de corporate transaction director, \u00een care gestioneaz\u0103 portofolii globale \u015fi coordoneaz\u0103 strategii pentru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,6462],"tags":[12239,62210,58046],"class_list":["post-243747","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-imobiliare","tag-100-tineri-manageri-de-top","tag-claudia-cetatoiu","tag-io-partners"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243747"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243747\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}