{"id":243659,"date":"2025-12-29T17:48:37","date_gmt":"2025-12-29T17:48:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243659"},"modified":"2026-04-11T17:03:27","modified_gmt":"2026-04-11T17:03:27","slug":"marcile-chinezesti-si-au-dublat-cota-de-piata-in-cinci-luni-si-inchid-noiembrie-cu-peste-5-cota-cine-scade-hyundai-volkswagen-si-kia-au-pierdut-cele-mai-multe-procente-din-cota-de-piata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243659","title":{"rendered":"M\u0103rcile chineze\u015fti \u015fi-au dublat cota de pia\u0163\u0103 \u00een cinci luni \u015fi \u00eenchid noiembrie cu peste 5% cot\u0103. Cine scade? Hyundai, Volkswagen \u015fi Kia au pierdut cele mai multe procente din cota de pia\u0163\u0103"},"content":{"rendered":"<p>\n<em><strong>Produc\u0103torii auto din China au \u00eenmatriculat 2.776 de autoturisme noi \u00een Rom\u00e2nia \u00een perioada iulie-noiembrie 2025, ajung\u00e2nd la o cot\u0103 cumulat\u0103 de 4%, de la 2,5% \u00een iulie la 5,4% \u00een noiembrie. MG, BYD, Chery \u015fi Geely c\u00e2\u015ftig\u0103 teren \u00een timp ce m\u0103rci precum Hyundai, Volkswagen \u015fi Kia pierd puncte procentuale, chiar dac\u0103 volumele absolute au crescut odat\u0103 cu pia\u0163a.<\/strong><\/em><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nM\u0103rcile chineze\u015fti \u015fi-au dublat cota de pia\u0163\u0103 pe segmentul autoturismelor noi \u00een Rom\u00e2nia \u00een doar cinci luni, de la 2,5% \u00een iulie la 5,4% \u00een noiembrie 2025, ajung\u00e2nd la un cumulat de aproape 4% \u00een perioada iulie-noiembrie. Produc\u0103torii din China au \u00eenmatriculat 2.776 de unit\u0103\u0163i \u00een aceast\u0103 perioad\u0103, dintr-un total al pie\u0163ei de 70.671 de autoturisme, iar ritmul de cre\u015ftere sugereaz\u0103 c\u0103 tendin\u0163a abia a \u00eenceput. Cele mai multe m\u0103rci \u201cmade in China\u201d au fost lansate \u00eencep\u00e2nd cu al doilea trimestru din 2025, motiv pentru care \u00eenmatricul\u0103rile concludente au avut loc \u00eencep\u00e2nd cu cea de-a doua jum\u0103tate a anului, motiv pentru care au fost luate \u00een calcul lunile iulie, august, septembrie, octombrie \u015fi noiembrie.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22995894\/2\/tabel-scaderi-cota.png?height=348&amp;width=640\" style=\"width: 640px;height: 348px\" \/><\/p>\n<p>\nMG conduce segmentul de ma\u015fini produse \u00een China cu 1.543 de unit\u0103\u0163i \u015fi o cot\u0103 de 2,2%, fiind singura marc\u0103 ce a dep\u0103\u015fit pragul de 1.000 de \u00eenmatricul\u0103ri. BYD a \u00eenregistrat cea mai rapid\u0103 dinamic\u0103, trec\u00e2nd de la zero unit\u0103\u0163i \u00een iulie la 198 \u00een noiembrie, cu un total de 490 de autoturisme \u015fi o cot\u0103 de 0,7%. Chery a urmat un traseu similar, de la o singur\u0103 unitate la 107 lunar, totaliz\u00e2nd 183 de ma\u015fini. Geely men\u0163ine o prezen\u0163\u0103 constant\u0103 cu 333 de unit\u0103\u0163i, iar Leapmotor, partener Stellantis, a accelerat \u00een toamn\u0103, ajung\u00e2nd la 68 de \u00eenmatricul\u0103ri.<\/p>\n<p>\n\u00centr-un interviu anterior acordat ZF, Andrei Duic\u0103, deputy country manager BYD pentru Rom\u00e2nia \u015fi Bulgaria, a explicat impactul pe care l-a avut intrarea BYD asupra competitorilor. \u201eBYD a trezit pia\u0163a, sincer. P\u00e2n\u0103 la venirea noastr\u0103 parc\u0103 to\u0163i dormeau. Dup\u0103 ce am f\u0103cut primele lans\u0103ri \u015fi evenimente, mi se pare c\u0103 to\u0163i s-au trezit&#8221;, a declarat acesta. Receptivitatea clien\u0163ilor a dep\u0103\u015fit a\u015ftept\u0103rile, iar un exemplu concret vine de la dealeri: \u201eM-a sunat brand managerul de la un dealer r\u00e2z\u00e2nd \u015fi spun\u00e2ndu-mi: Andrei, am avut 108 test drive-uri \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103&#8221;, a povestit Duic\u0103.<\/p>\n<p>\nStrategia BYD pentru 2026 include lansarea brandului premium Denza, intrarea pe segmentul utilitarelor electrice \u015fi extinderea re\u0163elei la 30-33 de puncte de v\u00e2nzare. \u201eSuntem pe un trend ascendent \u015fi am reu\u015fit s\u0103 p\u0103str\u0103m locul 5 \u00een segmentul ma\u015finilor electrice \u015fi plug-in hybrid chiar dac\u0103 am intrat oficial pe pia\u0163\u0103 abia \u00een mai&#8221;, spunea anterior Andrei Duic\u0103. \u201eApetitul dealerilor pentru brand este at\u00e2t de mare \u00eenc\u00e2t nu facem fa\u0163\u0103 solicit\u0103rilor&#8221;, adaug\u0103 reprezentantul BYD, care subliniaz\u0103 c\u0103 interesul vine at\u00e2t de la parteneri tradi\u0163ionali, c\u00e2t \u015fi de la operatori noi.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22995894\/3\/tabel-marci-chinezesti.png?height=374&amp;width=640\" style=\"width: 640px;height: 374px\" \/><\/p>\n<p>\nAvansul m\u0103rcilor chineze\u015fti se produce \u00een paralel cu pierderi de cot\u0103 pentru juc\u0103tori consacra\u0163i. Comparativ cu perioada similar\u0103 din 2024, Hyundai a cedat 1,96 puncte procentuale, de la 8,77% la 6,81%, de\u015fi \u00een termeni absolu\u0163i volumele au crescut u\u015for, de la 4.717 la 4.814 unit\u0103\u0163i. Volkswagen a pierdut 1,59 puncte procentuale, cobor\u00e2nd de la 7,17% la 5,59%. Kia, Mercedes-Benz \u015fi Tesla completeaz\u0103 topul sc\u0103derilor, cu pierderi \u00eentre 0,64 \u015fi 0,94 puncte procentuale \u00een intervalul iulie-noiembrie 2025 fa\u0163\u0103 de perioada similar\u0103 din 2024. Fenomenul se explic\u0103 prin cre\u015fterea accelerat\u0103 a pie\u0163ei totale, cu 31% fa\u0163\u0103 de 2024, \u00eens\u0103 redistribuirea cotelor favorizeaz\u0103 noii intra\u0163i.<\/p>\n<p>\nBYD mizeaz\u0103 pe reducerea dependen\u0163ei de programul Rabla, ale c\u0103rui fluctua\u0163ii au afectat \u00eentregul sector. \u201eTrebuie s\u0103 adapt\u0103m tot ce facem astfel \u00eenc\u00e2t s\u0103 nu mai fim dependen\u0163i de acest program&#8221;, explic\u0103 Duic\u0103. Tehnologia plug-in hybrid devine relevant\u0103 mai ales \u00een zona B2B, unde consumul redus \u015fi costul total de operare sunt decisive pentru flote. Pe pia\u0163\u0103 au \u00eenceput s\u0103 apar\u0103 \u015fi primele modele BYD rulate, importate din Germania. \u201eAu \u00eenceput s\u0103 soseasc\u0103 \u00een Rom\u00e2nia \u015fi exist\u0103 un apetit crescut pentru achizi\u0163ia lor&#8221;, confirm\u0103 Duic\u0103, argumentul fiind s\u0103n\u0103tatea bateriilor care \u00ee\u015fi p\u0103streaz\u0103 capacitatea optim\u0103 dup\u0103 c\u00e2\u0163iva ani de utilizare.<\/p>\n<p>\nComparativ cu m\u0103rcile europene, care de\u0163in circa 63% din pia\u0163\u0103, produc\u0103torii chinezi r\u0103m\u00e2n juc\u0103tori de ni\u015f\u0103. Dac\u0103 trendul actual continu\u0103, m\u0103rcile chineze\u015fti ar putea atinge 7-8% p\u00e2n\u0103 la sf\u00e2r\u015fitul lui 2026, pun\u00e2nd presiune pe constructorii tradi\u0163ionali \u00een segmentul entry-level \u015fi al SUV-urilor electrice \u015fi plug-in.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torii auto din China au \u00eenmatriculat 2.776 de autoturisme noi \u00een Rom\u00e2nia \u00een perioada iulie-noiembrie 2025, ajung\u00e2nd la o cot\u0103 cumulat\u0103 de 4%, de la 2,5% \u00een iulie la 5,4% \u00een noiembrie. MG, BYD, Chery \u015fi Geely c\u00e2\u015ftig\u0103 teren \u00een timp ce m\u0103rci precum Hyundai, Volkswagen \u015fi Kia pierd puncte procentuale, chiar dac\u0103 volumele absolute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10140,291],"class_list":["post-243659","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cota-de-piata","tag-cote"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243659"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243659\/revisions"}],"predecessor-version":[{"id":243679,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243659\/revisions\/243679"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}