\n\u00cen opinia ei, un lucru extrem de important este \u201ecre\u015fterea\u201d oamenilor din turism. \u201eCred c\u0103 prin proiectele pe care le-am atras \u015fi prin atelierele pe care le-am organizat \u015fi prin t\u00e2rgurile de turism la care am participat, fie t\u00e2rgurile na\u0163ionale, cele interna\u0163ionale, am creat o re\u0163ea, de <sateli\u0163i>, oameni care fie lucrau \u00een centrele de informare turistic\u0103 din sate, actori care lucrau \u00een asocia\u0163ii de promovare, \u00een forme asociative, asocia\u0163ii de dezvoltare intracomunitare, unde sunt doar prim\u0103rii. Ne-am dat seama c\u0103 ace\u015fti oameni nu se cunosc \u00eentre ei. Pentru noi a fost un risc mare s\u0103 vedem c\u0103 un reprezentant al turismului din R\u00e2\u015fnov nu se cuno\u015ftea cu hotelier din Poiana Bra\u015fov sau ce s\u0103 mai vorbim, s\u0103 cunoasc\u0103 partener din Vama Buz\u0103ului\u201d, a afirmat Alina Dr\u0103gan \u00een cadrul edi\u0163iei de anul trecut a conferin\u0163ei Destina\u0163ia Anului.
\n\u015ei acesta a fost o pedal\u0103 de accelera\u0163ie pe care am ap\u0103sat, doar c\u0103 am ap\u0103sat cu efort, pentru c\u0103, neav\u00e2nd sus\u0163inere financiar\u0103, a\u015fa cum este firesc s\u0103 existe, a\u015fa cum acum legisla\u0163ia o reglementeaz\u0103, parteneriatul public-privat trebuie s\u0103 \u00eensemne \u00eentr-adev\u0103r \u015fi public \u015fi privat, care vin la mas\u0103 \u015fi \u00ee\u015fi stabilesc \u00eempreun\u0103 \u00een direc\u0163ii strategice \u015fi \u00ee\u015fi asum\u0103 ce fac \u00eempreun\u0103 \u015fi apoi vorbesc de monitorizare, vorbesc de o identificare acei a identit\u0103\u0163ii. Practic, am \u00eenceput s\u0103 facem cu resursele pe care le aveam \u015fi ne-am dat seama c\u0103 \u00een momentul \u00een care am \u00eenceput nu aveam nici strategie pe turism.
\n\u201e\u00cen strategia Bra\u015fovului, turismul nu prea exista, de\u015fi era jude\u0163ul care atr\u0103gea cel mai mare num\u0103r de turi\u015fti. Asta se \u00eent\u00e2mpl\u0103 atunci c\u00e2nd e\u015fti binecuv\u00e2ntat, norocos \u015fi de\u015fi, ai aceste resurse, nu le con\u015ftientizezi, le iei \u00een der\u00e2dere sau nu le fructifici suficient\u201d, spune Alina Dr\u0103gan. Ea adaug\u0103 c\u0103 un lucru care face diferen\u0163a \u00een jude\u0163ul Bra\u015fov \u015fi altele este ruta gastronomiei tradi\u0163ionale, o ambi\u0163ie de a ar\u0103ta bog\u0103\u0163ia jude\u0163ului Bra\u015fov din punct de vedere gastronomic. \u201eGastronomia este unul din locurile \u015fi lucrurile pe care am reu\u015fit s\u0103 le aducem \u00een prim plan, cu resurse financiare pu\u0163ine, dar care s\u0103 arate varietatea \u015fi care s\u0103 poat\u0103 s\u0103 duc\u0103 valul de turi\u015fti care umplu centru istoric al Bra\u015fovului, cel care aglomereaz\u0103 \u00een exces Branul, c\u0103tre alte destina\u0163ii. Po\u0163i avea o experien\u0163\u0103 gastronomic\u0103 \u015fi implicit s\u0103 vizitezi cet\u0103\u0163i fortificate, s\u0103 mergi pe trasee de drume\u0163ie, s\u0103 ai experien\u0163\u0103 cu familia \u015fi \u00een \u0162ara F\u0103g\u0103ra\u015fului, \u015fi \u00een Cohalm, \u00een zona de nord a jude\u0163ului, \u015fi \u00eenspre Vama Buz\u0103ului, \u00een tot ce \u00eenseamn\u0103 \u0162ara B\u00e2rsei\u201d, adaug\u0103 reprezentanta Bra\u015fovului, ora\u015f care are, oficial, circa 1.000.500 de turi\u015fti, o medie de sejur de dou\u0103 nop\u0163i, avem \u00een jur de 30.000 de locuri de cazare. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eSuntem jude\u0163ul cu cei mai mul\u0163i turi\u015fti la nivelul na\u0163ional, \u00eencerc\u0103m s\u0103 ne promov\u0103m \u015fi avem oferte pentru tot timpul anului. Pentru noi, sezonalitatea nu este un un risc\u201d, a spus Alina Dr\u0103gan, manager public jude\u0163ul Bra\u015fov.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7987],"tags":[7985,7442,222,12074],"class_list":["post-243625","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-turism","tag-brasov","tag-dezvoltare","tag-strategie","tag-turisti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243625"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243625\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}