\nRom\u00e2nii cheltuie anual 5-6 mld. euro pe haine, pantofi, echipamente sportive \u015fi accesorii, aceasta fiind una dintre cele mai competitive pie\u0163e din economie, cu sute ori poate chiar mii de branduri \u2013 \u00een special str\u0103ine, dar \u015fi rom\u00e2ne\u015fti \u2013 care se lupt\u0103 pentru banii consumatorilor.<\/p>\n
\nAcest sector, ca de altfel toate subsectoarele domeniului mare al retailului, sufer\u0103 \u00eens\u0103 cauza unui comportament de consum prudent. \u00cencep\u00e2nd din 2023, rom\u00e2nii au devenit mai aten\u0163i la modul \u00een care \u00ee\u015fi cheltuiesc banii. \u00cen 2024 \u015fi mai ales \u00een acest an, aceast\u0103 pruden\u0163\u0103 a devenit tot mai evident\u0103, fiind influen\u0163at\u0103 de incertitudinea din economie \u015fi de infla\u0163ia care s-a apropiat \u00een toamna lui 2025 din nou de pragul de 10%.<\/p>\n
\nChiar \u015fi a\u015fa, branduri noi \u00ee\u015fi pun Rom\u00e2nia pe hart\u0103, iar unele dintre cele deja prezente aici anun\u0163\u0103 planuri de expansiune.<\/p>\n
\nSpre exemplu, Primark a anun\u0163at c\u0103 vrea s\u0103 deschid\u0103 patru noi magazine \u00een Rom\u00e2nia \u00een 2026, \u00een Sibiu, Bac\u0103u, Craiova \u015fi Ia\u015fi. Brandul ar urma s\u0103 \u00ee\u015fi dubleze astfel re\u0163eaua \u00eentr-un singur an, dup\u0103 ce a avut nevoie de trei ani de prezen\u0163\u0103 local\u0103 pentru a ajunge la patru magazine.<\/p>\n
\nPentru Primark, o explica\u0163ie pen\u00adtru accelerarea dezvolt\u0103rii poate fi fap\u00adtul c\u0103 retailerul activeaz\u0103 pe seg\u00admentul pre\u0163urilor mici. Iar \u00eentr-o pe\u00adrioad\u0103 precum cea actual\u0103, consu\u00admatorii se uit\u0103 la pre\u0163 mai mult dec\u00e2t \u00eenainte. De altfel, ZF a scris anterior c\u0103 pia\u0163a de mod\u0103 a fost mult\u0103 vreme guvernat\u0103 de brand. \u00cen ultima vreme \u00eens\u0103, pre\u0163ul devine un argu\u00adment-cheie \u00een procesul de achizi\u0163ie.<\/p>\n
\nExist\u0103 totu\u015fi \u015fi nume noi care intr\u0103 pe pia\u0163\u0103 \u015fi care nu mizeaz\u0103 pe acest segment de pre\u0163. Este cazul bran\u00addului de echipamente sportive Lululemon, care \u00een 2026 va p\u0103trunde \u00een Grecia, Austria, Polonia, Ungaria, Rom\u00e2nia \u015fi India prin parteneriate de franciz\u0103.<\/p>\n
\n\u00cen Rom\u00e2nia, brandul va fi adus de Arion Retail Group, cu sediul \u00een Olanda, dup\u0103 cum arat\u0103 pe profilul de pe re\u0163eaua de socializare de business LinkedIn. \u00cen spatele lui se afl\u0103 Irani Corp din Israel, distribuitor a peste 100 de branduri pe pia\u0163a din Israel, inclusiv Levi\u2019s, Hugo Boss sau Dolce & Gabbana.<\/p>\n
\nVenirea Lululemon \u00een Rom\u00e2nia coincide cu o perioad\u0103 de \u00een care interesul consumatorilor locali pentru sport e ridicat. Pia\u0163a de profil e \u00eenc\u0103 la \u00eenceput de drum, rom\u00e2nii fiind coda\u015fi \u00een Europa c\u00e2nd vine vorba de practicarea de activit\u0103\u0163i sportive.<\/p>\n
\nAstfel, retailul autohton se dezvolt\u0103, iar asta \u00een multiple segmente.<\/p>\n
\n\u201eRom\u00e2nia continu\u0103 s\u0103 atrag\u0103 branduri de top \u015fi investitori\u201d, confirm\u0103 Dana Radoveneanu, head of retail agency la Cushman & Wakefield Echinox, companie de consultan\u0163\u0103 imobiliar\u0103.<\/p>\n
\nFirma a anun\u0163at de altfel intrarea pe pia\u0163\u0103 a brandului elen de bijuterii Anna Maria Mazaraki, primul magazin urm\u00e2nd a fi deschis \u00een ParkLake Shopping Center. Rom\u00e2nia e a dou\u0103 pia\u0163\u0103 str\u0103in\u0103 pe care intr\u0103, dup\u0103 Cipru.<\/p>\n
\nCompania opereaz\u0103 44 de puncte de v\u00e2nzare: 28 de magazine \u00een Grecia, 5 \u00een Cipru, opt magazine duty-free \u00een aeroporturile grece\u015fti, dou\u0103 magazine pe vase de croazier\u0103 \u015fi unul online.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Rom\u00e2nii cheltuie anual 5-6 mld. euro pe haine, pantofi, echipamente sportive \u015fi accesorii, aceasta fiind una dintre cele mai competitive pie\u0163e din economie, cu sute ori poate chiar mii de branduri \u2013 \u00een special str\u0103ine, dar \u015fi rom\u00e2ne\u015fti \u2013 care se lupt\u0103 pentru banii consumatorilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,9817,7634,26562,6481,60],"class_list":["post-243416","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-consum","tag-echipamente","tag-expansiune","tag-moda","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243416"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243416\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}