{"id":243350,"date":"2025-12-16T19:48:27","date_gmt":"2025-12-16T19:48:27","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243350"},"modified":"2025-12-16T19:48:27","modified_gmt":"2025-12-16T19:48:27","slug":"afaceri-de-la-zero-andreea-luca-de-profesie-jurnalist-aduce-gustul-oriental-la-iasi-prin-restaurantul-pakistanez-indus-iar-planul-ei-este-sa-ajunga-cu-proiectul-sau-in-urmatorii-ani-in-mai-multe-o","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243350","title":{"rendered":"Afaceri de la Zero. Andreea Luca, de profesie jurnalist, aduce gustul oriental la Ia\u015fi prin restaurantul pakistanez Indus, iar planul ei este s\u0103 ajung\u0103 cu proiectul s\u0103u \u00een urm\u0103torii ani \u00een mai multe ora\u015fe ale \u0163\u0103rii"},"content":{"rendered":"

\n\u2666<\/span> \u00cen meniul Indus se reg\u0103sesc ast\u0103zi preparate precum shaorma \u015fi kebab de cas\u0103, cu lipie \u015fi chifl\u0103 f\u0103cute in house, curry bowls sau falafel cu humus \u2666<\/span> Pre\u0163urile sunt cuprinse \u00eentre 30 de lei \u015fi 52 de lei.<\/strong><\/em><\/p>\n

\nAndreea Luca, de profesie jurnalist \u015fi cu experien\u0163\u0103 \u00een marketing \u015fi PR, a l\u0103sat \u00een urm\u0103 biroul pentru a-\u015fi transforma pasiunea \u00eentr-un mic business. A\u015fa a ap\u0103rut Indus, un restaurant pakistanez take away din Ia\u015fi, deschis \u00een octombrie 2023, unde ea aduce re\u0163etele orientale mai aproape de ie\u015fenii care caut\u0103 gusturi puternice.<\/p>\n

\n\u201eAm pornit din foarte mult\u0103 pasiune \u015fi dragoste pentru gustul pakistanez, dar mai ales pentru beneficiile preparatelor. M-am hot\u0103r\u00e2t s\u0103 fac o schimbare \u00een via\u0163a mea: s\u0103 trec de la statutul de angajat la buc\u0103t\u0103rie. Aveam \u00een spate o experien\u0163\u0103 de g\u0103tit \u015fi 18 ani de m\u00e2ncare oriental\u0103. Mi-am dorit s\u0103 aduc \u00een Ia\u015fi m\u00e2ncarea pakistanez\u0103 de la mama ei de acas\u0103, f\u0103cut\u0103 dup\u0103 re\u0163ete culese de la prietenii mei \u015fi familiile lor din Pakistan\u201c, poveste\u015fte fondatoarea Indus.<\/p>\n

\nAndreea a \u00eenceput cu un vis \u015fi cu circa 30.000 de euro. Astfel, cu c\u00e2teva \u00eemprumuturi, a reu\u015fit s\u0103 deschid\u0103 acest punct mic cu m\u00e2ncare pakistanez\u0103 \u00een Ia\u015fi, pe care \u00ee\u015fi dore\u015fte s\u0103 \u00eel fac\u0103 mare.<\/p>\n

\nEa este foarte pasionat\u0103 de c\u0103l\u0103torii \u015fi a v\u0103zut multe tipuri de buc\u0103t\u0103rii orientale, inclusiv israelian\u0103 \u015fi ar\u0103beasc\u0103. Dar care a fost prima \u201e\u00eent\u00e2lnire\u201c a antreprenoarei cu m\u00e2ncarea pakistanez\u0103?<\/p>\n

\n\u201eDintr-o \u00eent\u00e2mplare, am ajuns s\u0103 cunosc o t\u00e2n\u0103r\u0103 pakistanez\u0103 \u00een perioada \u00een care f\u0103ceam ni\u015fte complet\u0103ri de studii \u00een Norvegia. Am m\u00e2ncat la ea \u015fi atunci am descoperit m\u00e2ncarea pakistanez\u0103 \u015fi gustul oriental. Am g\u0103tit \u00eempreun\u0103, am fost apoi \u00een Pakistan \u015fi am \u00eenceput s\u0103 g\u0103tesc \u015fi acas\u0103\u201c, poveste\u015fte Andreea.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen meniul Indus se reg\u0103sesc ast\u0103zi preparate precum shaorma \u015fi kebab de cas\u0103, cu lipie \u015fi chifl\u0103 f\u0103cut\u0103 in house, curry bowls, g\u0103tite lent sau falafel cu humus. Antreprenoarea men\u0163ioneaz\u0103 c\u0103 nu se folose\u015fte maionez\u0103, ci iaurt de ferm\u0103 preparat cu mango murat. Preparatele Indus sunt o variant\u0103 s\u0103n\u0103toas\u0103, hr\u0103nitoare, \u00een care condimentele joac\u0103 un rol extrem de important.<\/p>\n

\nProdusele vedet\u0103 sunt shaorma de pui \u015fi tikka masala, un preparat cu sos care are al\u0103turi \u015fi orez basmatic.<\/p>\n

\nPre\u0163urile sunt cuprinse \u00eentre 30 de lei \u015fi 52 de lei. \u00centr-o zi bun\u0103, spune ea, \u00een aceast\u0103 perioad\u0103, Indus scoate circa 50 de bonuri.<\/p>\n

\n\u201e\u00cemi doresc s\u0103 ajungem \u00eentr-un punct \u00een care Indus s\u0103 \u00eensemne hran\u0103 func\u0163ional\u0103 \u015fi gust bun. Atunci c\u00e2nd m\u0103n\u00e2nci, trebuie s\u0103 ai \u015fi satisfac\u0163ia gustului, dar \u015fi s\u0103 \u00eei oferi organismului ceea ce are nevoie. \u00cemi doresc s\u0103 ajungem cu Indus \u00een mai multe zone ale \u0163\u0103rii\u201c, a mai punctat ea.<\/p>\n

\nExperien\u0163a de antreprenor nu este u\u015foar\u0103 – e plin\u0103 cu sui\u015furi \u015fi cobor\u00e2\u015furi, spune Andreea, \u00eens\u0103 totul \u0163ine de mentalitatea pe care o ai c\u00e2nd porne\u015fti pe acest drum.<\/p>\n

\n\"\"<\/p>\n

\n\u201e\u00cen antreprenoriat te po\u0163i a\u015ftepta la orice, iar totul \u0163ine de cum prive\u015fti tu lucrurile\u201c, afirm\u0103 aceasta.<\/p>\n

\nAndreea Luca vede o dezvoltare organic\u0103 a restaurantului s\u0103u pakistanez. Prima dat\u0103 vrea ca Indus s\u0103 creasc\u0103 \u00een Ia\u015fi, iar pasul urm\u0103tor s\u0103 fie deschiderea unui restaurant propriu-zis, cu mese \u015fi scaune.<\/p>\n

\n\u00cen viitor, ea pl\u0103nuie\u015fte \u015fi extinderea c\u0103tre alte ora\u015fe ale \u0163\u0103rii.<\/p>\n

\n\u201ePeste cinci ani, Indus va fi \u00een cel pu\u0163in opt ora\u015fe ale \u0163\u0103rii cu m\u00e2ncare func\u0163ional\u0103 pakistanez\u0103. Un plan B este \u015fi militarea pentru folosirea condimentelor \u015fi g\u0103titul acas\u0103. Acesta este un scop subsidiar al proiectului Indus. Proiectul meu va ajunge departe, cu pa\u015fi mici\u201c, a mai punctat antreprenoarea.<\/p>\n","protected":false},"excerpt":{"rendered":"

Andreea Luca, de profesie jurnalist \u015fi cu experien\u0163\u0103 \u00een marketing \u015fi PR, a l\u0103sat \u00een urm\u0103 biroul pentru a-\u015fi transforma pasiunea \u00eentr-un mic business. A\u015fa a ap\u0103rut Indus, un restaurant pakistanez take away din Ia\u015fi, deschis \u00een octombrie 2023, unde ea aduce re\u0163etele orientale mai aproape de ie\u015fenii care caut\u0103 gusturi puternice.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,62165,16118,62166,11597,6716,62167,22923],"class_list":["post-243350","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-andreea-luca","tag-gatit","tag-indus","tag-mancare","tag-meniu","tag-restaurant-pakistanez-take-away","tag-retete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243350"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243350\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}