{"id":243343,"date":"2025-12-16T14:56:00","date_gmt":"2025-12-16T14:56:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=243343"},"modified":"2025-12-16T14:56:00","modified_gmt":"2025-12-16T14:56:00","slug":"cine-este-romanca-ce-a-inteles-potentialul-enorm-al-uneia-dintre-cele-mai-importante-resurse-din-tara-noastra-pe-care-majoritatea-o-ignora-si-a-facut-din-asta-o-afacere-de-milioane-de-euro-9","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=243343","title":{"rendered":"Cine este rom\u00e2nca ce a \u00een\u0163eles poten\u0163ialul enorm al uneia dintre cele mai importante resurse din \u0163ara noastr\u0103, pe care majoritatea o ignor\u0103, \u015fi a f\u0103cut din asta o afacere de milioane de euro"},"content":{"rendered":"<p>\n<strong>&#8230;spune Rucsandra Hurezeanu, founder &#038; CEO al Ivatherm, despre mediul de lucru din birourile companiei. Ea puncteaz\u0103 c\u0103 to\u0163i membrii echipei sunt anima\u0163i de ceea ce construiesc \u00eempreun\u0103 \u015fi \u00ee\u015fi \u00eencurajeaz\u0103 colegii s\u0103 fac\u0103 lucruri extraordinare.<\/strong><\/p>\n<p>\nAntreprenoarea a cl\u0103dit Ivatherm, companie rom\u00e2neasc\u0103 de dermatocosmetice, plec\u00e2nd de la ideea beneficiilor apei termale de la Herculane. Folosind expertiza speciali\u015ftilor francezi \u015fi ingrediente din mai multe \u0163\u0103ri, dermatocosmeticele Ivatherm sunt produse \u00een Fran\u0163a \u015fi v\u00e2ndute \u00een 18 pie\u0163e, \u00een condi\u0163iile \u00een care primii pa\u015fi peste hotarele Rom\u00e2niei au fost f\u0103cu\u0163i \u00een urm\u0103 cu zece ani.<\/p>\n<p>\nAst\u0103zi, exportul a ajuns s\u0103 reprezinte circa 40% din cifra de afaceri a businessului. \u201eNoi suntem \u00eentr-o faz\u0103 de cre\u015ftere accelerat\u0103, am crescut \u00een jur de 25% \u00een fiecare an \u015fi vom continua aceast\u0103 cre\u015ftere. Exist\u0103 \u015fi op\u0163iunea de a cre\u015fte \u015fi mai repede cu ajutorul unui fond de investi\u0163ii, lu\u0103m \u00een calcul ambele op\u0163iuni\u201c, spunea Rucsandra Hurezeanu, fondatoarea Ivatherm, \u00een cadrul conferin\u0163ei ZF Branduri Rom\u00e2ne\u015fti 2025.<\/p>\n<p>\n\u201eRom\u00e2nii, de multe ori, au o idee preconcep\u0163ie c\u0103 brandurile rom\u00e2ne\u015fti nu ar avea destul\u0103 expertiz\u0103 \u015fi c\u0103 nu ar fi destul de bine v\u0103zute pe anumite pie\u0163e. Am fost foarte bine primi\u0163i \u00een Rusia, Ucraina, Kazahstan, Uzbekistan, Asia, Vietnam, China. Cred c\u0103 antreprenorii rom\u00e2ni trebuie s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u015fi s\u0103 fie convin\u015fi c\u0103 un&nbsp; brand rom\u00e2nesc este un brand autentic, care vine din Carpa\u0163i, din Europa\u201d, crede antreprenoarea.<\/p>\n<p>\nTotu\u015fi, ea este de p\u0103rere c\u0103 firmele locale ar trebui s\u0103 reu\u015feasc\u0103 prima dat\u0103 \u00een pia\u0163a autohton\u0103 \u015fi s\u0103 \u00ee\u015fi valideze astfel produsele ca mai apoi s\u0103 se extind\u0103 peste grani\u0163e. \u201eEchilibrul este \u00eentotdeauna pia\u0163a local\u0103, asta sf\u0103tuiesc pe toat\u0103 lumea s\u0103 construiasc\u0103 pe pia\u0163a local\u0103, pentru c\u0103 aici reu\u015fim s\u0103 cre\u0103m o strategie \u015fi un model de business care func\u0163ioneaz\u0103 pentru c\u0103 suntem aproape de clien\u0163i \u015fi abia dup\u0103 ce au reu\u015fit s\u0103 \u00eenceap\u0103 s\u0103 exporte\u201d, afirm\u0103 Rucsandra Hurezeanu.<\/p>\n<p>\n<span style=\"font-size:18px;\"><strong><a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/tin-mult-la-atmosfera-placuta-dinamica-de-atelier-de-creatie-22963902\"><span style=\"color:#ff0000;\">CITITI AICI MATERIALUL INTEGRAL<\/span><\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201e\u0162in mult la atmosfera pl\u0103cut\u0103, dinamic\u0103, de atelier de crea\u0163ie\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,9879,7179,23374,314,200,10069,234,27337],"class_list":["post-243343","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-beneficii","tag-brand","tag-colegi","tag-construire","tag-femei","tag-ivatherm","tag-leadership","tag-rucsandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243343"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/243343\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}