\nLan\u0163ul de cafenele 5 to go continu\u0103 strategia de expansiune pe canale alternative \u015fi anun\u0163\u0103 un parteneriat cu re\u0163eaua na\u0163ional\u0103 de benzin\u0103rii RO concept OSCAR, franciza operat\u0103 de Oscar Downstream, cel mai mare juc\u0103tor independent de pe pia\u0163a petrolier\u0103 local\u0103.<\/p>\n
\nColaborarea marcheaz\u0103 intrarea oficial\u0103 a brandului \u00een segmentul sta\u0163iilor de carburant, o zon\u0103 cu trafic ridicat \u015fi poten\u0163ial de volum.<\/p>\n
\nParteneriatul a demarat pe 1 decembrie, iar conceptul \u201cWe serve 5 to go coffee with love\u201d este deja disponibil \u00een dou\u0103 benzin\u0103rii RO concept OSCAR, dintr-un proiect-pilot de nou\u0103 unit\u0103\u0163i.<\/p>\n
\nProiectul reprezint\u0103 prima integrare a brandului \u00eentr-o re\u0163ea de sta\u0163ii de carburant, dup\u0103 ce p\u00e2n\u0103 acum 5 to go era prezent doar punctual cu produse din gama de retail.<\/p>\n
\n\u201eNe doream un parteneriat care s\u0103 fac\u0103 accesibil\u0103 cafeaua 5 to go \u00een benzin\u0103rii, locuri \u00een care oprirea poate s\u0103 \u00eensemne nu doar necesitate, ci \u015fi o pauz\u0103 de relaxare. (\u2026) Primele dou\u0103 loca\u0163ii RO sunt \u00eenceputul unui proiect mai amplu\u201d, spune Radu Savopol, cofondator 5 to go.<\/p>\n
\nRe\u0163eaua RO concept OSCAR num\u0103r\u0103 peste 90 de benzin\u0103rii la nivel na\u0163ional \u015fi este operat\u0103 de Oscar Downstream, cea mai mare companie petrolier\u0103 din Rom\u00e2nia cu capital integral rom\u00e2nesc. Compania gestioneaz\u0103 \u00een total 120 de sta\u0163ii, incluz\u00e2nd unit\u0103\u0163i proprii pentru segmentul B2B \u015fi francizele RO, destinate consumatorilor finali.<\/p>\n
\nPotrivit acordului, primele dou\u0103 sta\u0163ii unde a fost implementat cornerul 5 to go sunt RO Marginea (Suceava) \u015fi RO Bumbe\u015fti Pi\u0163ic (Gorj), dotate cu aparat automat de cafea, pahare co-branded \u015fi o selec\u0163ie standard din meniul lan\u0163ului.<\/p>\n
\n\u201eUnul dintre obiectivele noastre este s\u0103 dezvolt\u0103m sta\u0163ii moderne, care s\u0103 r\u0103spund\u0103 c\u00e2t mai bine nevoilor actuale ale consumatorilor. (…) Similar cu 5 to go, ne extindem constant, inclusiv c\u0103tre ora\u015fe mici \u015fi medii, pentru a oferi clien\u0163ilor din toat\u0103 \u0163ara acces la produse \u015fi servicii integrate, la standarde ridicate\u201d, completeaz\u0103 Nicolae B\u0103nic\u0103, CEO Oscar Downstream.<\/p>\n
\n5 to go a dep\u0103\u015fit pragul de 650 de unit\u0103\u0163i la nivel na\u0163ional, r\u0103m\u00e2n\u00e2nd cea mai mare re\u0163ea de cafenele din Europa de Est \u015fi cea mai accesat\u0103 franciz\u0103 rom\u00e2neasc\u0103. Brandul continu\u0103 s\u0103 mizeze pe extinderea prin francize, diversificarea canalelor de v\u00e2nzare \u015fi consolidarea prezen\u0163ei \u00een zone cu trafic ridicat, inclusiv ora\u015fe mici \u015fi medii.<\/p>\n
\nOSCAR Downstream, companie activ\u0103 de peste dou\u0103 decenii pe pia\u0163a local\u0103 a carburan\u0163ilor, opereaz\u0103 o re\u0163ea de 120 de benzin\u0103rii la nivel na\u0163ional \u2013 at\u00e2t unit\u0103\u0163i proprii pentru segmentul B2B, c\u00e2t \u015fi sta\u0163ii \u00een franciz\u0103 sub brandul RO concept OSCAR \u2013, la care se adaug\u0103 aproape 3.000 de sta\u0163ii de incint\u0103 destinate marilor consumatori industriali.<\/p>\n
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Lan\u0163ul de cafenele 5 to go continu\u0103 strategia de expansiune pe canale alternative \u015fi anun\u0163\u0103 un parteneriat cu re\u0163eaua na\u0163ional\u0103 de benzin\u0103rii RO concept OSCAR, franciza operat\u0103 de Oscar Downstream, cel mai mare juc\u0103tor independent de pe pia\u0163a petrolier\u0103 local\u0103. Colaborarea marcheaz\u0103 intrarea oficial\u0103 a brandului \u00een segmentul sta\u0163iilor de carburant, o zon\u0103 cu trafic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,9734,7282,5831,9337,7543],"class_list":["post-242911","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-concept","tag-franciza","tag-operatie","tag-oscar","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242911"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242911\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}