\n\u00cen industria alimentar\u0103, 15 categorii de produse \u0163in \u00een spate 67% din totalul v\u00e2nz\u0103rilor de m\u0103rci private din Rom\u00e2nia. Printre acestea se num\u0103r\u0103 \u00eenghe\u0163ata, ou\u0103le, uleiul \u015fi ciocolata, arat\u0103 datele ZF ob\u0163inute de la juc\u0103torii din pia\u0163\u0103, care citeaz\u0103 compania de cercetare NielsenIQ.<\/p>\n
\n\u00cen fiecare din aceste 15 categorii, m\u0103r\u00adcile private au cote de pia\u0163\u0103 de peste 20%, ele ajung\u00e2nd \u00eens\u0103 p\u00e2n\u0103 la 74%, fapt ce demonstreaz\u0103 c\u0103 sunt seg\u00admente unde \u201ebrandurile\u201c retailerilor au ajuns s\u0103 dep\u0103\u015feasc\u0103 brandurile consacrate ca v\u00e2nz\u0103ri \u015fi ca prezen\u0163\u0103 \u00een co\u015ful de cump\u0103r\u0103turi.<\/p>\n
\nSpre exemplu, \u00een segmentul de hran\u0103 pentru c\u00e2ini, cota de pia\u0163\u0103 e de 56%. \u00cen cazul lactatelor (lapte, sm\u00e2n\u00adt\u00e2n\u0103) e de 55%, la fel \u015fi la legume ambalate.<\/p>\n
\nNiciun segment nu este \u00eens\u0103 mai puternic dominat de m\u0103rcile private dec\u00e2t cel al fructelor uscate \u015fi al nu\u00adcilor ambalate, unde retailerii, cu produsele proprii, acoper\u0103 74% din v\u00e2nz\u0103ri.<\/p>\n
\nDiana Cri\u015fan, directorul executiv al produc\u0103torului de lactate Diami, spunea recent c\u0103 din experien\u0163a pe care a avut-o realiz\u00e2nd \u015fi marc\u0103 proprie, \u015fi marca Diami, a realizat c\u0103 brandul retailerilor e cel care le aduce acestora cel mai mare profit, pre\u0163ul mai mic fiind justificat de o investi\u0163ie mai mic\u0103 \u00een marketing \u015fi logistic\u0103.<\/p>\n
\nMai mult dec\u00e2t at\u00e2t, urm\u0103rind cifrele din Occident, juc\u0103torii locali realizeaz\u0103 c\u0103 aceste bunuri vor mai c\u00e2\u015ftiga teren. Ce e de f\u0103cut?<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen industria alimentar\u0103, 15 categorii de produse \u0163in \u00een spate 67% din totalul v\u00e2nz\u0103rilor de m\u0103rci private din Rom\u00e2nia. Printre acestea se num\u0103r\u0103 \u00eenghe\u0163ata, ou\u0103le, uleiul \u015fi ciocolata, arat\u0103 datele ZF ob\u0163inute de la juc\u0103torii din pia\u0163\u0103, care citeaz\u0103 compania de cercetare NielsenIQ.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,10140,10129,53508,413],"class_list":["post-242907","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-cota-de-piata","tag-cumparaturi","tag-marcile-private","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242907"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242907\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}