{"id":242851,"date":"2025-12-02T18:12:52","date_gmt":"2025-12-02T18:12:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242851"},"modified":"2025-12-02T18:12:52","modified_gmt":"2025-12-02T18:12:52","slug":"retailerul-roman-care-a-cumparat-87-de-magazine-de-la-profi-si-mega-image-si-anunta-cel-mai-ambitios-plan-de-expansiune-de-pana-acum","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242851","title":{"rendered":"Retailerul rom\u00e2n care a cump\u0103rat 87 de magazine de la Profi \u015fi Mega Image \u015fi anun\u0163\u0103 cel mai ambi\u0163ios plan de expansiune de p\u00e2n\u0103 acum"},"content":{"rendered":"

\nRetailerul rom\u00e2n Annabella, controlat de familia de antreprenori Mutu, a integrat cele 87 de magazine preluate de la Profi \u015fi Mega Image \u015fi anun\u0163\u0103 cel mai ambi\u0163ios plan de expansiune de p\u00e2n\u0103 acum \u2013 acela de a avea acoperire na\u0163ional\u0103.<\/p>\n

\n\u201eAnnabella marcheaz\u0103 un nou moment strategic \u00een evolu\u0163ia sa! Am finalizat cu succes preluarea a 87 de magazine Profi \u015fi Mega Image, un pas important \u00een extinderea portofoliului \u015fi consolidarea prezen\u0163ei noastre la nivel na\u0163ional. Prin aceast\u0103 etap\u0103, suntem mai aproape de obiectivul nostru de a deveni un juc\u0103tor cu acoperire na\u0163ional\u0103 solid\u0103 (…)\u201d, a anun\u0163at compania pe profilul s\u0103u de pe re\u0163eaua de socializare LinkedIn.<\/p>\n

\nRetailerul rom\u00e2n a cump\u0103rat recent 87 de supermarketuri \u015fi magazine de proximitate sub brandurile Mega Image \u015fi Profi de la olandezo-belgienii de la Ahold Delhaize. Tranzac\u0163ia a avut loc \u00een contextul \u00een care grupul interna\u0163ional \u00ee\u015fi asumase s\u0103 v\u00e2nd\u0103 aceste magazine pentru a primi acordul Consiliului Concuren\u0163ei pentru preluarea Profi.<\/p>\n

\n\u00cenainte de acest deal, compania Annabella era activ\u0103 \u00een V\u00e2lcea, Arge\u015f, Olt \u015fi D\u00e2mbovi\u0163a. Acum, dup\u0103 aceast\u0103 tranzac\u0163ie, re\u0163eaua ajunge la 17 jude\u0163e acoperite.<\/p>\n

\nJuc\u0103torii din pia\u0163\u0103 spun c\u0103 dispersarea acestor unit\u0103\u0163i achizi\u0163ionate de la Ahold Delhaize va \u00eentinde la maximum efortul logistic al companiei. De altfel, unii actori regionali s-au ar\u0103tat interesa\u0163i s\u0103 preia supermarketuri relativ izolate geografic, scumpe din punct de vedere logistic pentru Annabella.<\/p>\n

\n\"\"<\/p>\n

\nAnun\u0163ul actual arat\u0103 c\u0103 Annabella are \u00eens\u0103 ambi\u0163ii na\u0163ionale, a\u015fadar va continua expansiunea pentru a acoperi c\u00e2t mai uniform cele peste 40 de jude\u0163e din \u0163ar\u0103.<\/p>\n

\nZF a realizat recent o hart\u0103 a acestor magazine preluate, hart\u0103 ce are le baza datele de la Consiliul Concuren\u0163ei. Ea relev\u0103 faptul c\u0103, de departe, cele mai multe spa\u0163ii de retail sunt \u00een Bucure\u015fti (21) \u015fi Ilfov (24).<\/p>\n

\nSpre compara\u0163ie, \u00een Bihor, sunt patru magazine. \u00cen Ialomi\u0163a e unul singur, \u00een Constan\u0163a sunt dou\u0103, iar \u00een Vrancea trei. Acestea, dar \u015fi altele, sunt a\u015fadar \u00eempr\u0103\u015ftiate prin \u0163ar\u0103, departe de \u201enucleul\u201d din Vrancea, Arge\u015f, Olt \u015fi D\u00e2mbovi\u0163a.<\/p>\n

\n\u00cenainte de aceast\u0103 tranzac\u0163ie, compania opera o re\u0163ea de mai bine de 100 de magazine \u00een patru jude\u0163e, cu afaceri de 683 mil. lei anul trecut (\u010213%). Annabella este unul dintre cei mai puternici retaileri cu capital rom\u00e2nesc. Prin preluarea celor 82 de magazine Profi \u015fi 5 Mega Image, firma aproape \u00ee\u015fi dubleaz\u0103 re\u0163eaua, iar business-ul poate merge spre 1 mld. lei, conform estim\u0103rilor ZF.<\/p>\n

\nPovestea brandului Annabella a \u00eenceput la patru ani dup\u0103 Revolu\u0163ie, cu un magazin \u00een care se vindeau fructe \u015fi legume. N\u0103scut\u0103 \u00een R\u00e2mnicu V\u00e2lcea, Dorina Mutu \u2013 antreprenoarea care se afl\u0103 \u00een spatele businessului \u2013 nu \u015fi-a dorit niciodat\u0103 s\u0103 plece din ora\u015ful natal, a\u015fa c\u0103 dup\u0103 terminarea liceului s-a al\u0103turat echipei de la Fabrica de Conserve R\u00e2ureni, lucr\u00e2nd at\u00e2t \u00een produc\u0163ie, c\u00e2t \u015fi \u00een v\u00e2nz\u0103ri. Acolo \u00ee\u015fi \u00eent\u00e2lne\u015fte partenerul de via\u0163\u0103 \u015fi de business, adic\u0103 pe Dan Mutu. Apoi, cei doi antreprenori pleac\u0103 \u015fi dezvolt\u0103 propriul business \u2013 Annabella -, iar ulterior (\u00een 2008) cump\u0103r\u0103 \u015fi fabrica de Conserve R\u00e2ureni, pe care o dezvolt\u0103.<\/p>\n

\n\u201eA\u015fadar, \u00een 1994 \u00eencepe povestea Annabella. Am ales s\u0103 renun\u0163\u0103m la confortul pe care \u00eel oferea un loc de munc\u0103 \u00eentr-o companie local\u0103, pentru o industrie care se afla la \u00eenceput de drum, dar care a trezit spiritul antreprenorial \u00een mul\u0163i rom\u00e2ni. Dup\u0103 Revolu\u0163ie toat\u0103 lumea f\u0103cea comer\u0163. Era ca un orizont larg deschis, \u00een care toat\u0103 lumea a v\u0103zut o oportunitate de a construi ceva. Noi nu am f\u0103cut excep\u0163ie. A\u015fa c\u0103 la v\u00e2rsta de 23 de ani am plecat \u015fi eu \u015fi so\u0163ul meu de la R\u00e2ureni ca s\u0103 ne deschidem propria afacere\u201d, declara anterior Dorina Mutu.<\/p>\n

\nFamilia Mutu de\u0163ine \u015fi produc\u0103torul de conserve Annabella Fabrica de Conserve R\u00e2ureni, din jude\u0163ul V\u00e2lcea. De altfel, produc\u0163ia de gemuri, compoturi, mur\u0103turi, dar \u015fi zacusc\u0103, fasole b\u0103tut\u0103 \u015fi altele este mai departe v\u00e2ndut\u0103 at\u00e2t \u00een magazine partenere, c\u00e2t \u015fi \u00een re\u0163eaua Annabella, antreprenorii g\u00e2ndind un business integrat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Retailerul rom\u00e2n Annabella, controlat de familia de antreprenori Mutu, a integrat cele 87 de magazine preluate de la Profi \u015fi Mega Image \u015fi anun\u0163\u0103 cel mai ambi\u0163ios plan de expansiune de p\u00e2n\u0103 acum \u2013 acela de a avea acoperire na\u0163ional\u0103. \u201eAnnabella marcheaz\u0103 un nou moment strategic \u00een evolu\u0163ia sa! Am finalizat cu succes preluarea a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[28342,26562,387,8087,8320],"class_list":["post-242851","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-annabella","tag-expansiune","tag-magazine","tag-mega-image","tag-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242851"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242851\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}