\nRyanair a renun\u0163at la programul s\u0103u de loialitate dup\u0103 doar opt luni, deoarece pasagerii au costat compania bani lu\u00e2nd prea multe zboruri la pre\u0163 redus.<\/p>\n
\nProgramul oferea acces anticipat la bilete reduse \u015fi rezerv\u0103ri gratuite de locuri pentru p\u00e2n\u0103 la 12 c\u0103l\u0103torii, pentru o tax\u0103 fix\u0103 de 79 \u20ac sau 79 \u00a3, \u015fi era limitat la 250.000 de pasageri.<\/p>\n
\nAproximativ 55.000 de persoane s-au \u00eenscris, gener\u00e2nd 4,4 milioane de euro din taxe de abonament pentru companie.<\/p>\n
\n\u201eTotu\u015fi, membrii no\u015ftri Prime au primit peste 6 milioane de euro \u00een reduceri de tarife, a\u015fa c\u0103 aceast\u0103 perioad\u0103 de testare a costat mai mul\u0163i bani dec\u00e2t a generat\u201d, a declarat Dara Brady, directorul de marketing al Ryanair.<\/p>\n
\n\u201eAcest nivel al num\u0103rului de membri sau al veniturilor din abonamente nu justific\u0103 timpul \u015fi efortul necesare pentru a lansa lunar v\u00e2nz\u0103ri exclusive de locuri Prime pentru cei 55.000 de membri.\u201d<\/p>\n
\nDe\u015fi cei care au pl\u0103tit pentru serviciu \u00eel pot folosi p\u00e2n\u0103 \u00een octombrie anul viitor, compania aerian\u0103 a anun\u0163at vineri c\u0103 nu va mai accepta noi \u00eenscrieri.<\/p>\n
\n\u201eSuntem recunosc\u0103tori celor 55.000 de membri Prime care s-au \u00eenscris \u00een acest test \u00een ultimele opt luni \u015fi pot fi siguri c\u0103 vor continua s\u0103 beneficieze de economii exclusive la zboruri \u015fi locuri pentru restul celor 12 luni de abonament\u201d, a ad\u0103ugat Brady.<\/p>\n
\nWhich? Travel a concluzionat, dup\u0103 lansarea programului, c\u0103 \u201edin calculele prezentate de Ryanair reiese c\u0103 foarte pu\u0163ini c\u0103l\u0103tori ar economisi bani abon\u00e2ndu-se\u201d.<\/p>\n
\nDirectorul executiv Michael O\u2019Leary a recunoscut mai devreme \u00een acest an c\u0103 compania a subevaluat pre\u0163ul programului.<\/p>\n
\nPrime a fost prima \u00eencercare a Ryanair de a se \u00eendep\u0103rta de modelul s\u0103u ultra-low-cost pentru a oferi un astfel de program. Compania a a\u015fteptat p\u00e2n\u0103 \u00een 2014 pentru a introduce alocarea locurilor.<\/p>\n
\nRivalul Wizz Air are deja o ofert\u0103 \u201eall you can fly\u201d, care cost\u0103 499 \u20ac pe an. Operatorul listat la Londra a extins recent num\u0103rul de persoane care pot accesa programul.<\/p>\n
\nEasyJet are, de asemenea, un program de loialitate care ofer\u0103 clien\u0163ilor o flexibilitate mai mare pentru schimbarea zborurilor, \u00eembarcare rapid\u0103 \u015fi acces la locuri premium, pentru 249 \u00a3 pe an.<\/p>\n
\n\u00cen ciuda pierderilor generate de program, profiturile Ryanair au crescut cu 40% \u00een aceast\u0103 var\u0103 datorit\u0103 cererii puternice, sus\u0163inute de faptul c\u0103 tot mai mul\u0163i europeni \u015fi-au petrecut vacan\u0163ele \u00een regiune \u00een loc s\u0103 c\u0103l\u0103toreasc\u0103 \u00een SUA.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ryanair a renun\u0163at la programul s\u0103u de loialitate dup\u0103 doar opt luni, deoarece pasagerii au costat compania bani lu\u00e2nd prea multe zboruri la pre\u0163 redus. Programul oferea acces anticipat la bilete reduse \u015fi rezerv\u0103ri gratuite de locuri pentru p\u00e2n\u0103 la 12 c\u0103l\u0103torii, pentru o tax\u0103 fix\u0103 de 79 \u20ac sau 79 \u00a3, \u015fi era limitat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[510],"tags":[82,94],"class_list":["post-242732","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bani","tag-program"],"acf":[],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242732"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242732\/revisions"}],"predecessor-version":[{"id":242752,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242732\/revisions\/242752"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}