{"id":242711,"date":"2025-11-28T19:12:00","date_gmt":"2025-11-28T19:12:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242711"},"modified":"2025-11-28T19:12:00","modified_gmt":"2025-11-28T19:12:00","slug":"de-la-12-ani-stia-ca-va-conduce-un-imperiu-hotelier-iar-astazi-la-26-chiar-face-acest-lucru-cum-si-a-propus-romanul-david-aron-sa-dezvolte-un-brand-hotelier-raspandit-in-tara-varsta-nu-e","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242711","title":{"rendered":"De la 12 ani \u015ftia c\u0103 va conduce un imperiu hotelier, iar ast\u0103zi, la 26, chiar face acest lucru. Cum \u015fi-a propus rom\u00e2nul David Aron s\u0103 dezvolte un brand hotelier r\u0103sp\u00e2ndit \u00een \u0163ar\u0103? \u201eV\u00e2rsta nu e un minus\u201d, spune el"},"content":{"rendered":"

\nLa 12 ani \u015ftia deja c\u0103 vrea s\u0103 lucreze \u00een ospitalitate. La 20 era deja student \u00een Elve\u0163ia, preg\u0103tindu-se pentru un rol pe care nu l-a sim\u0163it niciodat\u0103 \u201eimpus\u201d, de\u015fi vorbim despre o afacere de familie cu peste dou\u0103 decenii de istorie. Ast\u0103zi, David Aron conduce Alpin Group din pozi\u0163ia de CEO \u015fi vorbe\u015fte despre viziune, v\u00e2nz\u0103ri \u015fi provocarea de a cre\u015fte un business hotelier \u00eentr-o pia\u0163\u0103 \u00eenc\u0103 imprevizibil\u0103 \u2013 \u00eentr-o discu\u0163ie purtat\u0103 \u00een cea mai recent\u0103 edi\u0163ie A Meet the CEO, eveniment organizat de BUSINESS Magazin.<\/strong><\/p>\n

\nDavid Aron a crescut \u00eentr-o familie pentru care ospitalitatea nu a fost doar o afacere, ci un mod de via\u0163\u0103. Grupul Alpin are \u00een spate peste 20 de ani de istorie \u00een Rom\u00e2nia, iar hotelul din Poiana Bra\u015fov func\u0163ioneaz\u0103 \u00eenc\u0103 din 1976. \u201eSuntem, \u00een acest moment, cel mai mare centru de evenimente \u015fi corpora\u0163ii cu cazare integrat\u0103 din Rom\u00e2nia \u2013 \u015fi abia \u00eencepem\u201d, a povestit el \u00een cadrul celei mai recente edi\u0163ii a Meet the CEO. Drumul s\u0103u a fost, \u00eens\u0103, mai pu\u0163in \u201epredestinat\u201d dec\u00e2t pare din exterior. \u201eCred c\u0103 de la 12 ani am ales definitiv acest domeniu, dar nu a fost o obliga\u0163ie parental\u0103.<\/p>\n

\nM-a atras complexitatea ospitalit\u0103\u0163ii \u2013 sunt multe departamente, multe situa\u0163ii, nicio zi nu seam\u0103n\u0103 cu alta. A fost pasiune, nu presiune\u201d, explic\u0103 el. Absolvent al Les Roches Elve\u0163ia, unde s-a specializat \u00een finance & banking, David a intrat \u00een companie \u00een 2020, chiar \u00eenainte de pandemie. \u201eLa dou\u0103 luni dup\u0103 ce am \u00eenceput, a venit pandemia. Toat\u0103 concentrarea noastr\u0103 a fost s\u0103 men\u0163inem compania pe linia de plutire, iar rela\u0163ia cu b\u0103ncile a devenit esen\u0163ial\u0103. F\u0103r\u0103 activitate timp de dou\u0103 luni, singura solu\u0163ie a fost s\u0103 ne mi\u015fc\u0103m foarte repede \u015fi foarte calculat.\u201d<\/p>\n

\nDup\u0103 repornirea pie\u0163ei, strategia a fost clar\u0103: accent pe evenimente corporate \u015fi private, pentru a compensa sezonalitatea turismului. \u201eV\u00e2nzarea nu se face de la sine. Poate \u00een ianuarie-februarie, dar nu \u015fi \u00een extra-sezon. Ca s\u0103 organizezi evenimente de 400\u2013500 de persoane, ai nevoie de o echip\u0103 de v\u00e2nz\u0103ri foarte bun\u0103, care \u00een\u0163elege exact produsul \u015fi diferen\u0163iatorii lui.<\/p>\n

\nAcolo e inima businessului.\u201d Dac\u0103 pentru mul\u0163i copii ai antreprenorilor \u00eentrebarea e \u201econtinui afacerea sau \u00eemi croiesc alt drum?\u201d, \u00een cazul lui, r\u0103spunsul a venit devreme \u2013 dar nu orbe\u015fte. \u201e\u00cen paralel cu Alpin Group, am vrut s\u0103 \u00een\u0163eleg ce \u00eenseamn\u0103 un business de la zero. \u00cen 2021 am \u00eenceput o firm\u0103 de IT, pe zona de software pentru companii. M-a ajutat s\u0103 v\u0103d diferen\u0163a \u00eentre un business matur, de 20 de ani, \u015fi unul nou. Sunt dou\u0103 lumi complet diferite.\u201d<\/p>\n

\nDe altfel, acesta este unul dintre proiectele despre care spune c\u0103 l-au format cel mai mult. Proiectul de tehnologie a pornit dintr-o nevoie intern\u0103 a grupului. \u201eIni\u0163ial am \u00eenceput cu o nevoie de la noi, s\u0103 digitaliz\u0103m toate fluxurile financiare, pentru c\u0103 dup\u0103 pandemie s-a v\u0103zut c\u00e2t de important este s\u0103 fim aten\u0163i la costuri. Nu aveam aceast\u0103 digitalizare \u015fi am construit-o de la zero\u201d, explic\u0103 el. Ce a \u00eenceput ca o solu\u0163ie intern\u0103 a devenit rapid un produs de pia\u0163\u0103. \u201eAm v\u0103zut ce putem construi, am externalizat, apoi am internalizat serviciul \u015fi ne-am dat seama c\u0103 exist\u0103 poten\u0163ial real.<\/p>\n

\nCITITI AICI MATERIALUL INTEGRAL<\/strong><\/a><\/span><\/p>\n

<\/p>\n

\nInvita\u0163ii Meet the CEO: Din martie 2010, c\u00e2nd a avut loc prima edi\u0163ie a MEET THE CEO, Business Magazin i-a avut pe copert\u0103 pe c\u00e2\u0163iva dintre cei mai importan\u0163i CEO din Rom\u00e2nia. Participan\u0163ii la edi\u0163iile precedente au fost:<\/span><\/strong><\/p>\n

\n <\/p>\n

\nMariana Gheorghe (ex-Omv Petrom)
\nLiliana Solomon (ex-Vodafone Rom\u00e2nia)
\nMi\u015fu Negri\u0163oiu (ex-Ing Bank Rom\u00e2nia)
\nSadoukhas Meralyiev (ex-Rompetrol)
\nYorgos Ioannidis (ex-Romtelecom)
\nRadu Gra\u0163ian Ghe\u0163ea (Cec Bank)
\nDusan Wilms (ex-Metro Cash & Carry Rom\u00e2nia)
\nJ\u00e9r\u00f4me Olive (ex-Automobile Dacia)
\nFrank Hajdinjak (E.On Rom\u00e2nia)
\nMihai Rohan (ex-Carpatcement Holding)
\nDan \u015eucu (Mobexpert)
\nJan Veskrna (ex-Cez Rom\u00e2nia)
\nInaki Berroeta (ex-Vodafone Rom\u00e2nia)
\nLuca D\u2019agnese (Enel Rom\u00e2nia)
\nStefanos Theocharopoulos (ex-Cosmote \u015fi Romtelecom)
\nRobert Popescu (A&D Pharma)
\nRobert Rekkers (ex-Banca Transilvania)
\nRadu Timi\u015f (Cris-Tim)
\nCornelia Coman (ex-Ing Asigur\u0103ri de Via\u0163\u0103)
\nJean-Fran\u00e7ois Fallacher (ex-Orange)
\nRadu Georgescu (Gecad)
\nDoina Vornicu (Cez Distribu\u0163ie)
\nSergiu Bogdan Oprescu (Alpha Bank)
\nHenk Paardekooper (Rbs)
\nVioleta Ciurel (ex-Axa Life Insurance Rom\u00e2nia)
\nAnthony C. Hassiotis (Bancpost)
\n\u015eerban Toader (ex-Kpmg)
\nTeodor Alexandrescu (ex-Metropolitan Life Rom\u00e2nia)
\nCorneliu Bodea (Adrem Invest)
\nFlorin Talpe\u015f \u015fi Bogdan Dumitru (Bitdefender)
\nBogdan Padiu (Teamnet)
\nBram Boon (ex-Ing Asigur\u0103ri de Via\u0163\u0103 Rom\u00e2nia)
\nNikolai Beckers (Romtelecom \u015fi Cosmote)
\nFrancisc Peli (Pelifilip)
\nLudwik Sobolewski (Bvb)
\nNicolas Maure (Dacia \u015fi Renault Rom\u00e2nia)
\nStephane Batoux (ex-Coca-Cola Hbc)
\nGreg Konieczny (Fondul Proprietatea)
\nDaniela Lulache (Nuclearelectrica)
\nDaniel Boaje (Mcdonald\u2019s Rom\u00e2nia)
\nLiviu Dan Dr\u0103gan (Totalsoft)
\nRavinder Takkar (ex-Vodafone)
\nEmilia Bunea (Metropolitan Life)
\nRemus Borza (Euro Insol)
\nVladimir Sterescu (Computer Generated Solutions)
\nMartin Zmelik (Cez Romania)
\nToni Volpe (Enel Romania)
\nBoris Billich (ex-Mercedes-Benz Rom\u00e2nia)
\nTatian Diaconu (Immochan)
\nCosmin Vladimirescu (Mastercard)
\nLevent Yuksel (ex-Pepsico)
\nHezi Shayb (ex-New Kopel Group)
\nEmilia Bunea (Metropolitan Life)
\nYves Caracatzanis (Grup Renault Rom\u00e2nia)
\nTal Lahav (New Kopel Group)
\nJaak Mikkel (Coca-Cola Hbc)
\nMartin Zmelik (Cez Rom\u00e2nia)
\nEric Stab (Engie)
\nBranislav Bibic (Philip Morris Rom\u00e2nia)
\nBogdan Ion (Ey)
\nMark Hilton (Sphera Franchise Group)
\nAndre Vivan Da Silva (Gsk Rom\u00e2nia)
\nIonu\u0163 Simion (PwC Rom\u00e2nia)
\nCosmin Vladimirescu (Mastercard Rom\u00e2nia)
\nMurielle Lorilloux (Vodafone)
\nM\u0103d\u0103lin Mihailovici (Veolia Rom\u00e2nia)
\nDaniel Farmache (Electrogrup Infrastructure)
\nOnd\u0159ej \u0160af\u00e1\u0159 (Cez Rom\u00e2nia)
\nCamelia Ene (Mol Rom\u00e2nia)
\nVlad Ardeleanu (Superbet)
\nKent Orrgren (World Class Romania)
\nJohan Meyer (Fondulu Proprietatea, Franklin Templeton Investment Management Ltd Uk)
\nDimitrios Drisis (Adama Agricultural Solutions Rom\u00e2nia)
\nVioleta Luca (Microsoft Rom\u00e2nia)
\nBogdan Neac\u015fu (Arb \u015fi Ceo Cec Bank)
\nDrago\u015f Anastasiu (Grupul Eurolines Rom\u00e2nia)
\nDaniel Cuevas (Philip Morris Rom\u00e2nia)
\nMihaela B\u00eetu (Ing Bank Rom\u00e2nia)
\nVladan Pekovic (Telekom Romania)
\nHoria Cardo\u015f (Agroland)
\nGyula Fat\u00e9r (Otp Bank Rom\u00e2nia)
\nJulien Munch (Carrefour Rom\u00e2nia)
\nPhilippe Gabulon (Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Global Solution Centre)
\nPaul Dr\u0103gan, (Mcdonald\u2019s \u00een Rom\u00e2nia)
\nC\u0103t\u0103lin T\u0103nase (Vantage Towers Rom\u00e2nia)
\nC\u0103t\u0103lina Dodu (T&T, Atos It Solutions And Services)
\nFrederico Monteiro (BAT)
\nVictor G\u00e2nsac (Safetech Innovations)
\nKuldeep Kaushik (CEO al NN Rom\u00e2nia)
\nJorge Araya (Director al Ariei Europa de Sud-Est din cadrul BAT & Director General, BAT Rom\u00e2nia)
\nZdenek Romanek (Pre\u015fedinte & CEO, Raiffeisen Bank Rom\u00e2nia)
\nAndrei Ursulescu (CEO, Scandia Food)
\nMihai Pe\u015fte (director general, Re\u0163ele Electrice)
\nVirgil \u015eoncutean (CEO, Allianz-\u0162iriac)
\nCorina Tiu (vicepre\u015fedinte de opera\u0163iuni, TELUS Digital Romania, Germania, Polonia, Bosnia \u015fi Her\u0163egovina \u015fi Slovacia)
\nElena Gheorghe, country manager al PayU GPO Rom\u00e2nia<\/p>\n","protected":false},"excerpt":{"rendered":"

La 12 ani \u015ftia deja c\u0103 vrea s\u0103 lucreze \u00een ospitalitate. La 20 era deja student \u00een Elve\u0163ia, preg\u0103tindu-se pentru un rol pe care nu l-a sim\u0163it niciodat\u0103 \u201eimpus\u201d, de\u015fi vorbim despre o afacere de familie cu peste dou\u0103 decenii de istorie. Ast\u0103zi, David Aron conduce Alpin Group din pozi\u0163ia de CEO \u015fi vorbe\u015fte despre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698,16291,512,7987],"tags":[61255,61935,235,125,61254,7933,6552,16001,244],"class_list":["post-242711","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","category-meet-the-ceo","category-revista-bm","category-turism","tag-alpin-group","tag-brand-hotelier","tag-business","tag-ceo","tag-david-aron","tag-evenimente","tag-hoteluri","tag-meet-the-ceo","tag-turism"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242711"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242711\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}