{"id":242654,"date":"2025-11-27T18:03:21","date_gmt":"2025-11-27T18:03:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242654"},"modified":"2025-11-27T18:03:21","modified_gmt":"2025-11-27T18:03:21","slug":"100-cei-mai-admirati-ceo-din-romania-justina-eidukaite-general-manager-reckitt-south-east-europe-un-lider-autentic-nu-trebuie-sa-le-stie-pe-toate-ci-sa-stie-cum-sa-valorifice-potentialul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242654","title":{"rendered":"100 cei mai admira\u0163i ceo din Rom\u00e2nia: Justina Eidukaite, General Manager, Reckitt South East Europe: \u201eUn lider autentic nu trebuie s\u0103 le \u015ftie pe toate, ci s\u0103 \u015ftie cum s\u0103 valorifice poten\u0163ialul oamenilor din jur.\u201d"},"content":{"rendered":"<p>\nPentru Justina Eidukaite, leadershipul nu este despre func\u0163ie, ci despre influen\u0163\u0103. Despre felul \u00een care reu\u015fe\u015fti s\u0103 inspiri, s\u0103 creezi \u00eencredere \u015fi s\u0103 formezi oameni. \u00cen centrul viziunii sale se afl\u0103 admira\u0163ia \u2013 nu ca un gest pasiv, ci ca o for\u0163\u0103 care modeleaz\u0103 caractere \u015fi deschide drumuri. \u201eAdmira\u0163ia este un concept str\u00e2ns legat de ideea de modele pozitive. \u00cen via\u0163a personal\u0103 \u015fi profesional\u0103, a avea \u00een fa\u0163a noastr\u0103 exemple valoroase ne inspir\u0103 \u015fi ne ghideaz\u0103. Ne ajut\u0103 s\u0103 \u00een\u0163elegem cum vrem s\u0103 facem o diferen\u0163\u0103, cum dorim s\u0103 ne dezvolt\u0103m \u015fi ce tip de lideri aspir\u0103m s\u0103 devenim.\u201d<\/p>\n<p>\nA \u00eenv\u0103\u0163at de la mama sa c\u0103 munca poate fi o surs\u0103 de bucurie \u015fi echilibru. \u201eMama mea mi-a ar\u0103tat c\u0103 a iubi ceea ce faci poate fi o cale de \u00eemplinire, f\u0103r\u0103 s\u0103 ia nimic din bucuria de a fi un p\u0103rinte dedicat.\u201d De la fiecare lider, al\u0103turi de care a lucrat, a \u00eenv\u0103\u0163at c\u00e2te o lec\u0163ie despre curaj, empatie \u015fi integritate. Toate acestea i-au conturat propria filozofie: un lider adev\u0103rat nu se m\u0103soar\u0103 \u00een rezultate pe termen scurt, ci \u00een amprenta pe care o las\u0103 \u00een vie\u0163ile celorlal\u0163i.<\/p>\n<p>\n\u201eCred cu t\u0103rie c\u0103 avem nevoie de mai mul\u0163i oameni care \u00een\u0163eleg valoarea cre\u0103rii unui spa\u0163iu sigur \u00een cadrul organiza\u0163iei \u2013 un loc \u00een care oamenii pot \u00eenv\u0103\u0163a, pot gre\u015fi \u015fi pot evolua. Un loc unde pot veni cu idei, pot provoca echipa de leadership \u015fi pot propune solu\u0163ii pentru \u00eembun\u0103t\u0103\u0163irea proceselor \u015fi a modului de lucru.\u201d<\/p>\n<p>\nCa lider \u00een cadrul Reckitt, \u00ee\u015fi asum\u0103 misiunea de a construi o cultur\u0103 care are un impact pozitiv. \u201e\u00cemi doresc ca peste ani oamenii s\u0103 priveasc\u0103 \u00eenapoi \u015fi s\u0103 simt\u0103 c\u0103 a fost o experien\u0163\u0103 valoroas\u0103 \u2013 c\u0103 au \u00eenv\u0103\u0163at, au fost respecta\u0163i \u015fi au f\u0103cut alegerea potrivit\u0103.\u201d&nbsp; Dup\u0103 dou\u0103 decenii petrecute \u00een companie, vorbe\u015fte despre Reckitt cu recuno\u015ftin\u0163\u0103 \u015fi loialitatea cuiva care \u015fi-a construit parcursul profesional cu sens \u015fi consecven\u0163\u0103. \u00cen acela\u015fi timp, r\u0103m\u00e2ne ancorat\u0103 \u00een valorile personale: \u201eVreau s\u0103 fiu un exemplu pentru copiii mei, ar\u0103t\u00e2ndu-le c\u00e2t de multe oportunit\u0103\u0163i au \u00een calea lor \u015fi c\u00e2t de frumos este s\u0103 te sim\u0163i pasionat de ceea ce faci.\u201d Autenticitatea, pentru ea, nu este un concept de manual, ci o practic\u0103 zilnic\u0103. \u201ePrima gre\u015feal\u0103 pe care o fac mul\u0163i este s\u0103 \u00eencerce s\u0103 imite pe altcineva.\u201d Ea crede c\u0103 autenticitatea presupune s\u0103-\u0163i accep\u0163i limitele \u015fi s\u0103-\u0163i p\u0103strezi curiozitatea vie. \u201ePun multe \u00eentreb\u0103ri \u00een fiecare zi, pentru c\u0103 nu le \u015ftiu pe toate \u2013 \u015fi e inconfortabil s\u0103 accep\u0163i asta. Dar este revitalizant pentru organiza\u0163ie, pentru c\u0103 le d\u0103 oamenilor spa\u0163iu s\u0103-\u015fi aduc\u0103 propria contribu\u0163ie.\u201d Aceast\u0103 abordare \u00eei define\u015fte stilul de conducere: onest, echilibrat \u015fi profund uman.<\/p>\n<p>\n\u201eO alt\u0103 gre\u015feal\u0103 este tendin\u0163a de a ar\u0103ta doar partea pozitiv\u0103, de a face totul s\u0103 par\u0103 u\u015for \u015fi sub control. Uneori, este mult mai s\u0103n\u0103tos s\u0103 le spui oamenilor c\u0103 \u015fi tu e\u015fti pu\u0163in pierdut. Oamenii nu se conecteaz\u0103 cu supereroii, ci cu oamenii reali.\u201d<\/p>\n<p>\n\u00centr-un mediu tot mai tehnologizat, r\u0103m\u00e2ne fidel\u0103 convingerii c\u0103 dimensiunea uman\u0103 va r\u0103m\u00e2ne esen\u0163ial\u0103 \u00een leadership. \u201eTehnologia este un facilitator, dar interac\u0163iunea uman\u0103, sentimentul de apartenen\u0163\u0103, curiozitatea \u015fi recunoa\u015fterea vor fi mereu fundamentale.\u201d Ea nu vede progresul digital ca pe o amenin\u0163are, ci ca pe o oportunitate de a consolida ceea ce conteaz\u0103 cu adev\u0103rat: leg\u0103turile dintre oameni.<\/p>\n<p>\nPrin echilibru, elegan\u0163\u0103 \u015fi autenticitate, reu\u015fe\u015fte s\u0103 transmit\u0103 un model de leadership \u00een care performan\u0163a se m\u0103soar\u0103 nu doar \u00een rezultate, ci \u00een \u00eencredere, inspira\u0163ie \u015fi cre\u015ftere colectiv\u0103. Pentru ea, a conduce \u00eenseamn\u0103 a construi sens, a transforma munca \u00eentr-o experien\u0163\u0103 cu valoare, iar oamenii, \u00een cea mai puternic\u0103 resurs\u0103 a viitorului.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>\u00centreb\u0103ri rapide:<\/strong><\/p>\n<p>\n<strong>1. Ce ar trebui s\u0103 p\u0103streze un lider uman \u00eentr-o lume dominat\u0103 de AI?<\/strong><\/p>\n<p>\n<strong>Empatie \u2022<\/strong> Judecat\u0103 moral\u0103 \u2022 <strong>Intui\u0163ie \u2022 <\/strong>Autenticitate<strong> \u2022 Viziune pe termen lung<\/strong><\/p>\n<p>\n<strong>2. C\u00e2nd iei decizii critice, pe cine pui pe primul loc?<\/strong><\/p>\n<p>\nOamenii \u2022 Datele \u2022 Intui\u0163ia personal\u0103 <strong>\u2022 Un mix echilibrat<\/strong><\/p>\n<p>\n<strong>3. Ce rol mai are liderul \u00een fa\u0163a echipei, c\u00e2nd AI ofer\u0103 deja solu\u0163ii rapide?<\/strong><\/p>\n<p>\n<strong>Ghidaj uman \u015fi sens \u2022 <\/strong>Validarea deciziilor AI \u2022 <strong>Men\u0163inerea culturii organiza\u0163ionale <\/strong>\u2022 Inspira\u0163ie \u015fi motivare<\/p>\n<p>\n<strong>4. Preferi:<\/strong><\/p>\n<p>\nO vacan\u0163\u0103 lung\u0103 <strong>\u2022 Mai multe vacan\u0163e scurte \u2022 <\/strong>Ambele<\/p>\n<p>\n<strong>5. Preferi colaboratori:<\/strong><\/p>\n<p>\nWorkaholics<strong> \u2022 Echilibra\u0163i \u2022 <\/strong>Creativi<\/p>\n<p>\n<strong>6. Stil de leadership:<\/strong><\/p>\n<p>\nControlul este important <strong>\u2022 Autonomia echipelor este esen\u0163ial\u0103<\/strong><\/p>\n<p>\n<strong>7. \u00cen leadership, c\u00e2t conteaz\u0103 (procente):<\/strong><\/p>\n<p>\nPractica \u2014 <strong>70%<\/strong><\/p>\n<p>\nImagina\u0163ia \u2014 <strong>30%<\/strong><\/p>\n<p>\n<strong>8. \u00cen decizii, te bazezi pe (procente):<\/strong><\/p>\n<p>\nCifre <strong>\u2014 80%<\/strong><\/p>\n<p>\nFeeling <strong>\u2014 20%<\/strong><\/p>\n<p>\n<strong>9. Trei calit\u0103\u0163i pe care le admiri la al\u0163i lideri:<\/strong><\/p>\n<p>\nOnestitate \u2022 Abordabilitate \u2022 Orientare pe termen lung<\/p>\n<p>\n<strong>10. C\u00e2t te ajut\u0103 tehnologia \u00een munca zilnic\u0103?<\/strong><\/p>\n<p>\n1\u201330% <strong>\u2022 31\u201360% \u2022 <\/strong>60\u201390%<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru Justina Eidukaite, leadershipul nu este despre func\u0163ie, ci despre influen\u0163\u0103. Despre felul \u00een care reu\u015fe\u015fti s\u0103 inspiri, s\u0103 creezi \u00eencredere \u015fi s\u0103 formezi oameni. \u00cen centrul viziunii sale se afl\u0103 admira\u0163ia \u2013 nu ca un gest pasiv, ci ca o for\u0163\u0103 care modeleaz\u0103 caractere \u015fi deschide drumuri. \u201eAdmira\u0163ia este un concept str\u00e2ns legat de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[19511,61976,59232,61977],"class_list":["post-242654","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cei-mai-admirati-ceo-din-romania","tag-justina-eidukaite","tag-profil-premium","tag-reckitt-south-east-europe"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242654"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242654\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}