\nRetailerul de echipamente sportive Hervis, ce are sediul central \u00een Austria \u015fi care are \u00een spate grupul Spar, a v\u00e2ndut opera\u0163iunile din Rom\u00e2nia \u015fi Ungaria c\u0103tre britanicii de Fraser. <\/p>\n
\nNumele Fraser nu spune prea multe pe pia\u0163a local\u0103. Nu momentan cel pu\u0163in.<\/p>\n
\nGrupul britanic este \u00eens\u0103 un gigant ce de\u0163ine \u00een portofoliu mai multe m\u0103rci pe diverse segmente, precum Frasers, Flannels, USC, GAME, Evans Cycles sau Jack Wills. Cea mai cunoscut\u0103 marc\u0103 este Sports Direct.<\/p>\n
\nFraser a adus de altfel \u00een Rom\u00e2nia brandul de echipamente sportive Sports Direct \u00een vara lui 2025, mutare ce a marcat de fapt venirea pe pia\u0163\u0103 a gigantului. Primul magazin sub acest nume a fost deschis \u00een Promenada Craiova.<\/p>\n
\nFondat \u00een 1982, retailerul opereaz\u0103 \u00een mai multe \u0163\u0103ri, av\u00e2nd \u00een 2024 peste 700 de magazine offline, c\u0103rora li se adaug\u0103 cele online. Decizia de a veni \u00een Rom\u00e2nia este justificat\u0103 de dou\u0103 aspecte.<\/p>\n
\nPe de-o parte, rom\u00e2nii au \u00eenceput s\u0103 fac\u0103 tot mai mult sport, dup\u0103 ce mult\u0103 vreme au fost coda\u015fii Europei. De altfel, nici acum pia\u0163a local\u0103 nu st\u0103 bine \u00een statistici, \u00eens\u0103 cifrele aferente celor care practic\u0103 diverse activit\u0103\u0163i cresc. Totodat\u0103, retailul de echipamente sportive nu doar cre\u015fte ca v\u00e2nz\u0103ri, ci devine tot mai competitiv, cu multe branduri noi \u2013 monobrand sau multibrand \u2013 care \u00ee\u015fi pun Rom\u00e2nia pe hart\u0103.<\/p>\n
\nAcum, prin preluarea Hervis, britanicii c\u00e2\u015ftig\u0103 o pozi\u0163ie de top \u00een pia\u0163a de profil, re\u0163eaua de 49 de magazine fiind pe locul cinci \u00een domeniu ca cifr\u0103 de afaceri (342 mil. euro).<\/p>\n
\nHervis \u00eens\u0103 nu s-a mai extins de mai mult\u0103 vreme. Sub noul ac\u0163ionar acest lucru ar putea s\u0103 se schimbe \u00eens\u0103.<\/p>\n
\nPresa interna\u0163ional\u0103 scria \u00een var\u0103 c\u0103 Fraser \u015fi-a securizat o facilitate de credit de 3 mld. de lire care s\u0103 \u00eei permit\u0103 s\u0103 fac\u0103 achizi\u0163ii \u015fi s\u0103 se dezvolte rapid.<\/p>\n
\nR\u0103m\u00e2ne de v\u0103zut \u00een ce m\u0103sur\u0103 pe pia\u0163a din Rom\u00e2nia va alege s\u0103 se dezvolte sub brandul Hervis sau va transforma magazinele \u00een Sports Direct.<\/p>\n
\nPe plan autohton britanicii au venit recent \u015fi nu au dec\u00e2t o unitate deschis\u0103 direct, cea din Craiova. \u00cen Ungaria, ca de altfel \u015fi \u00een Polonia sau \u0163\u0103rile baltice exist\u0103 o prezen\u0163\u0103 mai veche, arat\u0103 raportul anual al grupului.<\/p>\n
\nDincolo de m\u0103rcile proprii, Fraser e ac\u0163ionar \u015fi \u00een cadrul Hugo Boss \u015fi al ASOS.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailerul de echipamente sportive Hervis, ce are sediul central \u00een Austria \u015fi care are \u00een spate grupul Spar, a v\u00e2ndut opera\u0163iunile din Rom\u00e2nia \u015fi Ungaria c\u0103tre britanicii de Fraser. Numele Fraser nu spune prea multe pe pia\u0163a local\u0103. Nu momentan cel pu\u0163in. Grupul britanic este \u00eens\u0103 un gigant ce de\u0163ine \u00een portofoliu mai multe m\u0103rci […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7244,98],"class_list":["post-242606","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-craiova","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242606"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242606\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}