\nPentru Carmina Fust\u00e9, admira\u0163ia nu este un obiectiv, ci consecin\u0163a unui leadership autentic, bazat pe respect, curaj \u015fi consecven\u0163\u0103. Ea prive\u015fte rolul de director general dincolo de cifre, ca pe o responsabilitate de a accelera transformarea c\u0103tre un viitor f\u0103r\u0103 fum, de a men\u0163ine
\nPhilip Morris Rom\u00e2nia un contributor major \u00een economie \u015fi, \u00een acela\u015fi timp, de a construi o cultur\u0103 s\u0103n\u0103toas\u0103 \u00een care oamenii cresc cu sens \u015fi empatie.<\/p>\n
\n\u201eAdmira\u0163ia nu e un obiectiv \u00een sine, dar e un rezultat frumos al felului \u00een care \u00ee\u0163i faci treaba \u015fi te por\u0163i cu oamenii. Pentru mine conteaz\u0103 mai mult respectul \u015fi \u00eencrederea. Dac\u0103 oamenii te admir\u0103 pentru c\u0103 e\u015fti autentic \u015fi pentru c\u0103 \u00ee\u0163i pas\u0103, atunci \u00eenseamn\u0103 c\u0103 e\u015fti pe drumul bun\u201d, spune Carmina Fust\u00e9. Ea crede c\u0103 leadershipul autentic nu \u00eenseamn\u0103 perfec\u0163iune, ci curajul de a gre\u015fi, de a \u00eenv\u0103\u0163a \u015fi de a r\u0103m\u00e2ne sincer. \u201eGre\u015felile sunt inevitabile \u015fi, dup\u0103 p\u0103rerea mea, sunt cele mai bune lec\u0163ii. Unui lider autentic trebuie s\u0103 nu \u00eei fie team\u0103 s\u0103 gre\u015feasc\u0103. Trebuie s\u0103 recunoasc\u0103 atunci c\u00e2nd a gre\u015fit \u015fi s\u0103 \u00eencerce s\u0103 \u00ee\u015fi corecteze gre\u015felile. S\u0103 nu \u00eencerce s\u0103 fie perfect, ci s\u0103 fie deschis \u015fi s\u0103 \u00eenve\u0163e din fiecare pas gre\u015fit. Asta \u00eel face uman \u015fi credibil.\u201d Pentru ea, factorii care genereaz\u0103 admira\u0163ie sunt mereu lega\u0163i de caracter, nu de statut. \u201eEu pre\u0163uiesc sinceritatea, curajul \u015fi consecven\u0163a. Admir liderii care nu se ascund \u00een spatele jargonului, care recunosc c\u00e2nd gre\u015fesc \u015fi care au curajul s\u0103 spun\u0103 \u00abnu\u00bb lucrurilor bune pentru a putea spune \u00abda\u00bb celor potrivite \u2014 \u015fi care fac toate acestea f\u0103r\u0103 s\u0103 piard\u0103 din vedere partea uman\u0103. \u015ei, foarte important, admir pe cineva care \u00eei ascult\u0103 cu adev\u0103rat.\u201d Carmina m\u0103rturise\u015fte c\u0103 experien\u0163ele interna\u0163ionale au modelat-o profund: \u201eAm \u00eenv\u0103\u0163at asta \u00een momentele \u00een care am schimbat roluri \u015fi pie\u0163e \u2013 de la marketing la v\u00e2nz\u0103ri, apoi la pozi\u0163ii de general manager. Fiecare etap\u0103 m-a obligat s\u0103 fiu clar\u0103, s\u0103 ascult \u015fi s\u0103 iau decizii rapide.\u201d Pe termen mediu \u015fi lung, obiectivul ei este dublu: transformare \u015fi cultur\u0103. \u201eMi-am propus s\u0103 acceler\u0103m transformarea c\u0103tre un viitor f\u0103r\u0103 fum \u015fi s\u0103 consolid\u0103m pozi\u0163ia Philip Morris Rom\u00e2nia ca partener de \u00eencredere al statului rom\u00e2n \u015fi contribuabil important la bugetul de stat, prin investi\u0163ii continue \u00een fabrica noastr\u0103 din Otopeni \u2013 un centru de excelen\u0163\u0103 industrial\u0103 la nivel global \u2013, dar \u015fi prin sus\u0163inerea ecosistemului antreprenorial local.\u201d \u00cen 2023, compania a avut o valoare ad\u0103ugat\u0103 direct\u0103 de 1,27 miliarde de lei \u00een economia Rom\u00e2niei, peste 1.500 de locuri de munc\u0103 directe \u015fi alte 7.500 generate indirect. \u201eDincolo de cifre, obiectivul meu personal este s\u0103 construim o cultur\u0103 s\u0103n\u0103toas\u0103, bazat\u0103 pe perseveren\u0163\u0103, colaborare \u015fi excelen\u0163\u0103, \u00een care oamenii se simt \u00eencuraja\u0163i s\u0103 conduc\u0103 cu empatie \u015fi s\u0103 contribuie cu scop.\u201d Pentru Carmina Fust\u00e9, umanitatea este esen\u0163a leadershipului. \u201eTehnologia ne ajut\u0103 s\u0103 fim mai eficien\u0163i, dar nu poate \u00eenlocui empatia, conversa\u0163iile reale \u015fi gesturile mici care arat\u0103 c\u0103 \u00ee\u0163i pas\u0103.\u201d Dup\u0103 experien\u0163a acumulat\u0103 \u00een pie\u0163e diferite \u2013 Elve\u0163ia, Fran\u0163a, Spania, Insulele Canare \u2013 este convins\u0103 c\u0103 ascultarea \u015fi conexiunea r\u0103m\u00e2n universale: \u201ePrimul pas este s\u0103 ascul\u0163i \u015fi s\u0103 te conectezi cu oamenii. Empatia este punctul de plecare al \u00eencrederii. \u00abHuman touch\u00bb e ceea ce face diferen\u0163a \u00eentre un lider \u015fi un manager. F\u0103r\u0103 aceast\u0103 not\u0103 uman\u0103, totul devine mecanic.\u201d Ea rezum\u0103 simplu filosofia care o ghideaz\u0103: leadershipul autentic nu se \u00eenva\u0163\u0103 din manuale, ci din interac\u0163iunile reale, din modul \u00een care r\u0103spunzi la provoc\u0103ri \u015fi din felul \u00een care \u00eei la\u015fi pe oameni mai puternici dec\u00e2t i-ai g\u0103sit.<\/p>\n
\n <\/p>\n
\n\u00centreb\u0103ri rapide:<\/strong><\/p>\n \n1. Ce ar trebui s\u0103 p\u0103streze un lider uman \u00eentr-o lume dominat\u0103 de AI?<\/strong><\/p>\n \nEmpatia<\/strong> \u2022 Judecata moral\u0103 \u2022 Intui\u0163ia \u2022 Autenticitatea \u2022 Viziunea pe termen lung<\/p>\n \n2. \u00cen luarea deciziilor critice, pe cine pune\u0163i pe primul loc?<\/strong><\/p>\n \nOamenii \u2022 Datele \u2022 Intui\u0163ia personal\u0103 \u2022 Un mix echilibrat<\/strong><\/p>\n \n3. Ce rol are un lider \u00een fa\u0163a echipei, c\u00e2nd AI-ul ofer\u0103 deja solu\u0163ii rapide?<\/strong><\/p>\n \nGhidaj uman \u015fi sens \u2022 Validarea deciziilor AI \u2022 Men\u0163inerea culturii organiza\u0163ionale \u2022 Inspira\u0163ie \u015fi motivare<\/strong><\/p>\n \n4. Prefera\u0163i <\/strong><\/p>\n \nUn concediu lung<\/strong> \u2022 mai multe concedii scurte \u2022 ambele variante<\/p>\n \n5. Prefera\u0163i colaboratori<\/strong><\/p>\n \nWorkaholici \u2022 Echilibra\u0163i \u2022 Creativi<\/strong><\/p>\n \n6. Stil de leadership<\/strong><\/p>\n \nControlul e important \u2022 Este esen\u0163ial ca echipele s\u0103 fie autonome<\/strong><\/p>\n \n7. C\u00e2t conteaz\u0103, \u00een leadership (atribui\u0163i, v\u0103 rug\u0103m, procente \u00een dreptul variantei de r\u0103spuns)?<\/strong><\/p>\n \nPractica: 80% \u2022 Imaginea: 20%<\/p>\n \n8. \u00cen decizii, c\u00e2t v\u0103 baza\u0163i (atribui\u0163i, v\u0103 rug\u0103m, procente \u00een dreptul variantei de r\u0103spuns)<\/strong><\/p>\n \nPe cifre 70%<\/p>\n \nPe feeling 30%<\/p>\n \n9. Enumera\u0163i trei calit\u0103\u0163i pe care le admira\u0163i la al\u0163i lideri: <\/strong><\/p>\n \nResponsabilitate, perspectiv\u0103, viziune<\/p>\n \n10. C\u00e2t v\u0103 ajut\u0103 tehnologia \u00een prezent \u00een task-urile zilnice?<\/strong><\/p>\n \n1-30% \u2022 31-60%<\/strong> \u2022 61-90%<\/p>\n","protected":false},"excerpt":{"rendered":" Pentru Carmina Fust\u00e9, admira\u0163ia nu este un obiectiv, ci consecin\u0163a unui leadership autentic, bazat pe respect, curaj \u015fi consecven\u0163\u0103. Ea prive\u015fte rolul de director general dincolo de cifre, ca pe o responsabilitate de a accelera transformarea c\u0103tre un viitor f\u0103r\u0103 fum, de a men\u0163ine Philip Morris Rom\u00e2nia un contributor major \u00een economie \u015fi, \u00een acela\u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[19511,61279,28873,59232],"class_list":["post-242595","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cei-mai-admirati-ceo-din-romania","tag-carmina-fuste","tag-philip-morris-romania","tag-profil-premium"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242595"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242595\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}