\nVolkswagen preg\u0103te\u015fte o ofensiv\u0103 global\u0103 surpriz\u0103toare: ma\u015finile dezvoltate \u015fi fabricate \u00een China vor fi exportate \u00een tot mai multe pie\u0163e interna\u0163ionale. Anun\u0163ul a fost f\u0103cut mar\u0163i de un executiv al companiei, care a subliniat c\u0103 gigantul german vrea s\u0103 valorifice expertiza tehnologic\u0103 dob\u00e2ndit\u0103 \u00een China pentru a face fa\u0163\u0103 concuren\u0163ei dure cu produc\u0103torii chinezi pe plan mondial, scrie Financial Times.<\/p>\n
\n\u00cen urm\u0103 cu aproximativ \u015fase s\u0103pt\u0103m\u00e2ni, Volkswagen a \u00eenceput deja exportul de limuzine pe benzin\u0103 produse \u00een China c\u0103tre Orientul Mijlociu. Acum, compania analizeaz\u0103 ce alte modele ar putea fi trimise \u00een diverse pie\u0163e externe, a declarat Thomas Ulbrich, directorul tehnologic al Volkswagen Group China.<\/p>\n
\nFabricile VW din China produc at\u00e2t vehicule cu motoare termice, c\u00e2t \u015fi modele electrice, iar destina\u0163iile evaluate includ \u0163\u0103ri din Asia de Sud-Est \u015fi Asia Central\u0103.<\/p>\n
\n\u201eLu\u0103m aceste decizii \u00eempreun\u0103 cu sediul central din Germania, pentru c\u0103 trebuie s\u0103 ne asigur\u0103m c\u0103 oferim fiecarei pie\u0163e portofoliul potrivit de modele”, a explicat Ulbrich \u00een cadrul unei \u00eent\u00e2lniri cu presa la Hefei, ora\u015f care g\u0103zduie\u015fte centrul de produc\u0163ie \u015fi inova\u0163ie al Volkswagen \u00een China.<\/p>\n
\nTotu\u015fi, compania nu inten\u0163ioneaz\u0103 s\u0103 exporte ma\u015finile produse \u00een China c\u0103tre Europa, din cauza diferen\u0163elor de arhitectur\u0103 electronic\u0103 \u015fi tehnologie software necesar\u0103 vehiculelor inteligente.<\/p>\n
\nVolkswagen a investit miliarde de euro \u00een centrul din Hefei, \u00een cadrul strategiei \u201ein China for China\u201d, menit\u0103 s\u0103 rec\u00e2\u015ftige cota de pia\u0163\u0103 pierdut\u0103 \u00een fa\u0163a rivalilor chinezi, prin accelerarea procesului decizional \u015fi a dezvolt\u0103rii de noi produse.<\/p>\n
\n\u00cen paralel, produc\u0103torul auto german se confrunt\u0103 cu o presiune cresc\u00e2nd\u0103 pe pie\u0163ele externe, \u00een contextul \u00een care companiile chineze \u00ee\u015fi intensific\u0103 expansiunea interna\u0163ional\u0103 pentru a sc\u0103pa de r\u0103zboiul pre\u0163urilor \u015fi de supracapacitatea de produc\u0163ie din \u0163ar\u0103.<\/p>\n
\nVolkswagen a mai anun\u0163at mar\u0163i atingerea unui prag simbolic: poate acum s\u0103 dezvolte complet noi platforme auto \u015fi tehnologii cheie cu procese de aprobare derulate exclusiv \u00een afara Germaniei. Dezvoltarea unui model electric \u00een China poate costa cu p\u00e2n\u0103 la 50% mai pu\u0163in, datorit\u0103 disponibilit\u0103\u0163ii pe scar\u0103 larg\u0103 a tehnologiilor \u015fi furnizorilor locali.<\/p>\n
\nDe asemenea, Volkswagen pl\u0103nuie\u015fte s\u0103 comercializeze \u201efoarte cur\u00e2nd\u201d \u00een afara Chinei automobile construite pe noua arhitectur\u0103 electronic\u0103 dezvoltat\u0103 local, un concept ce include unit\u0103\u0163i de control, cipuri \u015fi structuri software care definesc capacit\u0103\u0163ile inteligente ale vehiculului. Ulbrich nu a oferit \u00eens\u0103 detalii suplimentare despre acest plan.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volkswagen preg\u0103te\u015fte o ofensiv\u0103 global\u0103 surpriz\u0103toare: ma\u015finile dezvoltate \u015fi fabricate \u00een China vor fi exportate \u00een tot mai multe pie\u0163e interna\u0163ionale. Anun\u0163ul a fost f\u0103cut mar\u0163i de un executiv al companiei, care a subliniat c\u0103 gigantul german vrea s\u0103 valorifice expertiza tehnologic\u0103 dob\u00e2ndit\u0103 \u00een China pentru a face fa\u0163\u0103 concuren\u0163ei dure cu produc\u0103torii chinezi pe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6545,104,272,7442,260,5255,8200,60,6547,7541,8159],"class_list":["post-242586","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-china","tag-chinezi","tag-companie","tag-dezvoltare","tag-export","tag-masini","tag-modele","tag-piata","tag-plan","tag-produse","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242586"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242586\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}