{"id":242545,"date":"2025-11-24T19:20:00","date_gmt":"2025-11-24T19:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242545"},"modified":"2026-04-11T15:48:24","modified_gmt":"2026-04-11T15:48:24","slug":"rock-retail-si-rigoare-povestea-lui-alex-bratu-liderul-care-a-dus-jysk-la-peste-125-mld-lei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242545","title":{"rendered":"Rock, retail \u015fi rigoare: povestea lui Alex Bratu, liderul care a dus JYSK la peste 1,25 mld. lei"},"content":{"rendered":"

\nAlex Bratu, Country Director, JYSK Rom\u00e2nia & Bulgaria, a fost votat de reprezentan\u0163i ai mediului rom\u00e2nesc de afaceri pentru clasamentul 100 CEI MAI ADMIRA\u0162I CEO DIN Rom\u00e2nia, unde anul acesta ocup\u0103 locul trei. <\/p>\n

\nCariera \u00een retail a lui Alex Bratu a \u00eenceput \u00een 2004, dup\u0103 o \u201eaventur\u0103 antreprenorial\u0103 destul de intens\u0103\u201d, din care a \u00eenv\u0103\u0163at importan\u0163a concentr\u0103rii pe ceea ce cuno\u015fti bine, nu pe domenii noi. De\u015fi a pornit pe drumul Dreptului, a fost dintotdeauna atras de muzic\u0103, pasiune pe care a explorat-o de-a lungul anilor.<\/p>\n

\nA visat s\u0103 fie artist rock \u2013 a lansat trei albume, a c\u00e2ntat piese compuse de el \u015fi a produs videoclipuri \u2013, iar ast\u0103zi conduce expansiunea unuia dintre cele mai puternice branduri de home & deco din regiune, rol pe care \u00eel are de mai bine de 16 ani. Jysk Rom\u00e2nia a ajuns \u00een 2024 la o cifr\u0103 de afaceri de circa 1,25 miliarde de lei \u015fi are un num\u0103r mediu de 1.072 de angaja\u0163i, potrivit datelor publice disponibile. <\/p>\n

\nSub conducerea sa, JYSK a continuat extinderea re\u0163elei \u00een ora\u015fe mici \u015fi medii, miz\u00e2nd pe disciplinele nordice: rigoare, simplitate \u015fi grij\u0103 pentru detalii. Strategia sa este de a cre\u015fte constant, f\u0103r\u0103 excese, consolid\u00e2nd cultura organiza\u0163ional\u0103 \u015fi echilibrul \u00eentre performan\u0163\u0103 \u015fi oameni.<\/p>\n

\n <\/p>\n

\n\"\"Succesul \u00een retail nu vine dintr-o curs\u0103 pentru profituri rapide, ci dintr-un echilibru atent \u00eentre oameni, procese \u015fi rezultate. Po\u0163i avea cele mai bune produse \u015fi cele mai frumoase magazine, dar f\u0103r\u0103 o echip\u0103 implicat\u0103 nu construie\u015fti nimic durabil.<\/strong><\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Alex Bratu, Country Director, JYSK Rom\u00e2nia & Bulgaria, a fost votat de reprezentan\u0163i ai mediului rom\u00e2nesc de afaceri pentru clasamentul 100 CEI MAI ADMIRA\u0162I CEO DIN Rom\u00e2nia, unde anul acesta ocup\u0103 locul trei.  Cariera \u00een retail a lui Alex Bratu a \u00eenceput \u00een 2004, dup\u0103 o \u201eaventur\u0103 antreprenorial\u0103 destul de intens\u0103\u201d, din care a \u00eenv\u0103\u0163at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[19511,50663,61942],"class_list":["post-242545","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cei-mai-admirati-ceo-din-romania","tag-alex-bratu","tag-jysk-romania-bulgaria"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242545"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242545\/revisions"}],"predecessor-version":[{"id":242572,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242545\/revisions\/242572"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}