\nGenera\u0163ia Z, crescut\u0103 cu aplica\u0163ii \u015fi crypto, redescoper\u0103 farmecul finan\u0163elor tradi\u0163ionale. Vlad Tenev, CEO-ul Robinhood, spune \u00eentr-un podcast recent c\u0103 tinerii se \u00eendreapt\u0103 surprinz\u0103tor c\u0103tre \u201eclasic\u201d: branduri financiare consacrate, conturi de pensie deschise \u00eenc\u0103 de la 19 ani \u015fi o nevoie tot mai pronun\u0163at\u0103 de stabilitate \u015fi control \u2014 valori asociate genera\u0163iilor anterioare.<\/p>\n
\nFenomenul vine pe fondul unei tendin\u0163e culturale mai ample: aceea\u015fi genera\u0163ie care cump\u0103r\u0103 discuri de vinil \u015fi casete audio prive\u015fte tot mai serios economisirea pe termen lung. \u201eLucrurile considerate c\u00e2ndva demodate au redevenit cool\u201d, spune Tenev.<\/p>\n
\n\u00cen timp ce Gen Z exploreaz\u0103 ceea ce p\u0103rin\u0163ii lor ignorau, investitorii maturi caut\u0103 acum exact opusul \u2014 experien\u0163e financiare noi, rapide \u015fi intuitive. \u201eTe-ai a\u015ftepta ca mesajele despre stabilitate \u015fi tradi\u0163ie s\u0103 prind\u0103 la clien\u0163ii mai \u00een v\u00e2rst\u0103. De fapt, ele rezoneaz\u0103 mai mult cu tinerii\u201d, observ\u0103 CEO-ul Robinhood. \u201eInvestitorii maturi vor s\u0103 vad\u0103 c\u0103 sunt conecta\u0163i la ceva cool, inovator, u\u015for de folosit.\u201d<\/p>\n
\nAceast\u0103 inversiune oblig\u0103 Robinhood s\u0103-\u015fi reg\u00e2ndeasc\u0103 identitatea: cum r\u0103m\u00e2i relevant pentru toate genera\u0163iile f\u0103r\u0103 s\u0103 devii \u201ebrokerul unei singure genera\u0163ii\u201d? \u201eTrebuie s\u0103 r\u0103m\u00e2nem relevan\u0163i pentru cei foarte tineri, dar \u015fi pentru investitorii care vin cu portofolii mai mari\u201d, spune Tenev.<\/p>\n
\nCompania, n\u0103scut\u0103 din ideea de disruptie \u2013 tranzac\u0163ionare f\u0103r\u0103 comisioane, acces la crypto, boom-ul meme stocks \u2013 \u00eencearc\u0103 acum s\u0103 devin\u0103 un brand financiar transversal, de la Gen Z p\u00e2n\u0103 la investitorii cu experien\u0163\u0103.<\/p>\n
\nOana-Maria Ioni\u0163\u0103 este social media manager, Ziarul Financiar, BUSINESS Magazin, Dup\u0103 Afaceri PREMIUM<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Genera\u0163ia Z, crescut\u0103 cu aplica\u0163ii \u015fi crypto, redescoper\u0103 farmecul finan\u0163elor tradi\u0163ionale. Vlad Tenev, CEO-ul Robinhood, spune \u00eentr-un podcast recent c\u0103 tinerii se \u00eendreapt\u0103 surprinz\u0103tor c\u0103tre \u201eclasic\u201d: branduri financiare consacrate, conturi de pensie deschise \u00eenc\u0103 de la 19 ani \u015fi o nevoie tot mai pronun\u0163at\u0103 de stabilitate \u015fi control \u2014 valori asociate genera\u0163iilor anterioare. Fenomenul vine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[125,32575,13082,11056,7136,22153,4155,13631,194],"class_list":["post-242504","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ceo","tag-controlul","tag-conturi","tag-financiar","tag-finante","tag-generatie","tag-pensie","tag-stabilitate","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242504"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242504\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}