{"id":2425,"date":"2006-02-07T20:10:00","date_gmt":"2006-02-07T20:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2425"},"modified":"2026-04-02T07:49:23","modified_gmt":"2026-04-02T07:49:23","slug":"presa-locala-in-procente","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2425","title":{"rendered":"Presa locala, in procente"},"content":{"rendered":"<p><P class=text align=justify><STRONG>0% &#8211;<\/STRONG> procentul statiilor de radio si TV locale autohtone cercetate*&nbsp; <\/P><SPAN class=text>  <P align=justify><STRONG>10% &#8211;<\/STRONG> procentul din presa scrisa locala dotata cu unicul instrument de business recunoscut de industrie (date SNA)&nbsp; <\/P>  <P align=justify><STRONG>13,5% &#8211; <\/STRONG>ponderea publicitatii electorale din incasarile din publicitate in 2004** <\/P>  <P align=justify><STRONG>20% <\/STRONG>&#8211; veniturile nete din publicitate atrase de presa locala in 2004 <\/P>  <P align=justify><STRONG>25% &#8211; <\/STRONG>procent din cele circa 200 de publicatii locale existente monitorizate de Alfacont Mediatrack&nbsp; <\/P>  <P align=justify><STRONG>70-80% <\/STRONG>&#8211; discounturile aproximative aplicate de presa scrisa locala la tarifele de publicitate (rate-card) <BR><STRONG>100% <\/STRONG>&#8211; majorarea tarifului rate-card pentru publicitatea electorala, de catre ARBOmedia, anul trecut&nbsp; <\/P>  <P align=justify><EM>* neafiliate la retele nationale; ** procentele referitoare la incasari vizeaza strict publicatiile care sunt monitorizate de Alfacont Mediatrack (56 de cotidiene si saptamanale, din cele peste 200 existente). Monitorizarea a exclus reclamele la ziare, reviste, statii de radio si TV.<BR><\/EM><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>0% &#8211; procentul statiilor de radio si TV locale autohtone cercetate ; 10% &#8211; procentul din presa scrisa locala dotata cu unicul instrument de business recunoscut de industrie (date SNA) <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1869,1868],"class_list":["post-2425","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-procente","tag-presa-locala"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2425"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2425\/revisions"}],"predecessor-version":[{"id":23875,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2425\/revisions\/23875"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}