{"id":242433,"date":"2025-11-20T13:10:01","date_gmt":"2025-11-20T13:10:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242433"},"modified":"2025-11-20T13:10:01","modified_gmt":"2025-11-20T13:10:01","slug":"cum-face-angajarile-una-dintre-cele-mai-puternice-femei-din-advertising-nu-angajez-oameni-care-nu-stiu-sa-deseneze-vreau-sa-vad-schite-de-mana-nu-ma-intereseaza-moodboarduri-luate-de-pe-pinterest","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242433","title":{"rendered":"Cum face angaj\u0103rile una dintre cele mai puternice femei din advertising: Nu angajez oameni care nu \u015ftiu s\u0103 deseneze. Vreau s\u0103 v\u0103d schi\u0163e de m\u00e2n\u0103, nu m\u0103 intereseaz\u0103 moodboarduri luate de pe Pinterest. Merg mai departe cu mine cei care \u00eenfrunt\u0103 foaia alb\u0103 \u015fi c\u00e2\u015ftig\u0103 lupta cu ea. E fix at\u00e2t de simplu"},"content":{"rendered":"<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;Pum Lefebure a dezvoltat numeroase campanii interna\u0163ionale pentru clien\u0163i de renume, precum Adobe, MORPHE, Netflix, The Ritz-Carlton, PepsiCo sau Hong Kong Ballet. Pum a fost numit\u0103 una dintre cele 100 de persoane creative ale Adweek, recunoscut\u0103 ca una dintre cele 50 de persoane de urm\u0103rit de Graphic Design USA \u015fi desemnat\u0103 Rising Star de Washington Business Journal&#8217;s Women Who Mean Business. \u00cen prezent, ea face parte din consiliul de administra\u0163ie al The One Club din New York, cea mai faimoasa organiza\u0163ie nonprofit care se adreseaz\u0103 comunit\u0103\u0163ii creative, potrivit descrierii Creativity 4 Better.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba&nbsp;<\/span>Elementul distinctiv \u00een munca lui Pum Lefebure sunt referin\u0163ele la art\u0103, care se bazeaz\u0103 pe studiile ei din aceste domeniu.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;<em><strong>\u201eEu am o funda\u0163ie foarte solid\u0103 \u00een istoria artei, iar asta m\u0103 ajut\u0103 s\u0103 fac multe trimiteri \u00een campaniile pe care le realiz\u0103m. C\u00e2nd nu ai aceast\u0103 baz\u0103, nu ai cum s\u0103 mergi \u00een profunzime. Genera\u0163iile de creatori de peste 40 de ani sunt mai bune dec\u00e2t cele tinere tocmai pentru c\u0103 au aceast\u0103 baz\u0103\u201d<\/strong><\/em>, spune Pum \u00een dialog cu ZF.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;De altfel, la interviurile de angajare pentru Design Army, Pum are un stil aparte.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;<span style=\"color:#b22222;\"><em><strong>\u201eNu angajez oameni care nu \u015ftiu s\u0103 deseneze. Vreau s\u0103 v\u0103d schi\u0163e de m\u00e2n\u0103, nu m\u0103 intereseaz\u0103 moodboarduri luate de pe Pinterest. Eu am nevoie de originalitate, de abilitatea de a g\u00e2ndi de la zero. Merg mai departe cu mine cei care \u00eenfrunt\u0103 foaia alb\u0103 \u015fi c\u00e2\u015ftig\u0103 lupta cu ea. E fix at\u00e2t de simplu.\u201d<\/strong><\/em><\/span><\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;Partea de tehnologie o \u00eenc\u00e2nt\u0103 pentru c\u0103 \u00eei completeaz\u0103 stilul \u201eriscant\u201d pe care \u00eel adopt\u0103.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;<em><strong>\u201eM\u0103 uit mereu la ce urmeaz\u0103. \u00cemi place at\u00e2t de mult s\u0103 fiu la limit\u0103, \u00eenc\u00e2t uneori poate deveni incomod. Eu m\u0103 joc cu inteligen\u0163a artificial\u0103 de 4 ani de zile, c\u00e2nd nimeni nu f\u0103cea asta. Nimic din ce este nou nu m\u0103 sperie, trebuie s\u0103 po\u0163i s\u0103 te adaptezi pentru c\u0103 asta este singura \u015fans\u0103 de supravie\u0163urire. IA caut\u0103 \u015fi mixeaz\u0103, dar numai atunci c\u00e2nd tu \u00ee\u0163i folose\u015fti creierul. Te \u00eencurajez s\u0103-\u0163i folose\u015fti creierul zilnic.\u201d<\/strong><\/em><\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<\/span>&nbsp;Arta de a te juca cu limitele a devenit esen\u0163ial\u0103 \u00een zona de comunicare, industrie sufocat\u0103 de \u201ezgomotul\u201d produs de avalan\u0163a de con\u0163inut.<\/p>\n<p>\n<span style=\"color:#b22222;\">\u25ba<strong><em>&nbsp;\u201eAi doar o secund\u0103 pentru a capta aten\u0163ia cuiva pentru \u00eenc\u0103 dou\u0103 secunde. Este \u00eenfrico\u015f\u0103tor \u015fi extrem de captivant. Dac\u0103 reu\u015festi s\u0103 \u00eei atragi aten\u0163ia cuiva timp de un minut, deja ai \u00eenf\u0103ptuit un miracol.\u201d<\/em><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Ziarul Financiar a stat de vorb\u0103 cu unii dintre cei mai creativi oameni din industria advertisingului, comunic\u0103rii \u015fi marketingului pentru a afla ce este creativitatea \u015fi cum te po\u0163i raporta tu la ea \u00eentr-o er\u0103 aparent dominat\u0103 de inteligen\u0163a artificial\u0103 \u015fi de tot zgomotul pe care aceasta \u00eel aduce.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,9647,61922,59469,6763,204],"class_list":["post-242433","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-comunicare","tag-creativitatea","tag-gen-z-trends","tag-publicitate","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242433"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242433\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}