{"id":242347,"date":"2025-11-18T10:46:55","date_gmt":"2025-11-18T10:46:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242347"},"modified":"2025-11-18T10:46:55","modified_gmt":"2025-11-18T10:46:55","slug":"din-ferma-in-farfurie-pranzul-behind-the-scenes-radicstar-companie-ce-pune-pe-piata-produse-din-carne-din-arges-suntem-la-o-distanta-relativ-mica-fata-de-bucuresti-si-avem-avantajul-de-a-putea-liv","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242347","title":{"rendered":"Din ferm\u0103 \u00een farfurie, pr\u00e2nzul behind the scenes. RadicStar, companie ce pune pe pia\u0163\u0103 produse din carne din Arge\u015f: Suntem la o distan\u0163\u0103 relativ mic\u0103 fa\u0163\u0103 de Bucure\u015fti \u015fi avem avantajul de a putea livra zilnic c\u0103tre HoReCa"},"content":{"rendered":"<p>\n<strong>G<\/strong><strong>\u0103sirea pie\u0163ei de desfacere r\u0103m\u00e2ne una dintre cele mai mari provoc\u0103ri pentru produc\u0103torii rom\u00e2ni mici \u015fi medii din industria alimentar\u0103. Cu toate acestea, conceputul european \u201eFarm to Fork\u201d \u00eencepe s\u0103 fie aplicat concret pe plan local. Printre cei care \u00eel pun cel mai rapid \u00een practic\u0103 sunt restaurantele, care caut\u0103 tot mai des produc\u0103tori locali, miz\u00e2nd pe prospe\u0163ime, un avantaj al produselor livrate de la distan\u0163e mici, pentru c\u0103 prospe\u0163imea influen\u0163eaz\u0103 gustul, un criteriu ce pare c\u0103 devine \u201eobligatoriu\u201d pentru consumatorii din ora\u015fe.<\/strong><\/p>\n<p>\n\u201eSuntem con\u015ftien\u0163i de faptul c\u0103 gusturile difer\u0103 de la o regiune la alta, dar ne str\u0103duim permanent s\u0103 ne adapt\u0103m preferin\u0163elor locale, oferind produse care s\u0103 satisfac\u0103 a\u015ftept\u0103rile tuturor clien\u0163ilor prin calitate \u015fi autenticitate. Av\u00e2nd o distribu\u0163ie proprie \u015fi fiind amplasa\u0163i la o distan\u0163\u0103 relativ mic\u0103 fa\u0163\u0103 de Bucure\u015fti, avem avantajul de a putea livra zilnic, ajut\u00e2nd partea de HoReCa s\u0103-\u015fi optimizeze stocurile\u201d, spun reprezentan\u0163ii RadicStar, companie care face produse din carne \u00een \u015etef\u0103ne\u015fti, jude\u0163ul Arge\u015f, la circa dou\u0103 ore distan\u0163\u0103 de Capital\u0103.<\/p>\n<p>\nPovestea RadicStar a \u00eenceput \u00een anul 1993, fiind printre primele afaceri rom\u00e2ne\u015fti. Fondatorii companiei, Dicu Gheorghe \u015fi Radu Gheorghe, activau \u00een cadrul Industriei C\u0103rnii Arge\u015f, aflat\u0103 la acea vreme \u00eentr-un declin accentuat. Astfel, \u015fi-au valorificat experien\u0163a \u015fi cuno\u015ftin\u0163ele acumulate de-a lungul anilor urm\u00e2ndu-\u015fi propriul drum \u00een antreprenoriat. A\u015fa au decis s\u0103 deschid\u0103 un mic atelier de procesare a c\u0103rnii, acum o carmangerie. Investi\u0163ia ini\u0163ial\u0103 \u00een afacere a fost echivalentul valorii a dou\u0103 Dacii din acea perioad\u0103. Suma a fost folosit\u0103 pentru achizi\u0163ionarea utilajelor \u015fi a materiilor prime, cl\u0103direa \u015fi terenul fiind deja \u00een proprietatea lor. Prima zi de activitate a r\u0103mas una memorabil\u0103, pentru c\u0103 echipa era format\u0103 din doi asocia\u0163i \u015fi doi angaja\u0163i. \u201eDrumul nu a fost u\u015for, \u00eens\u0103 ambi\u0163ia \u015fi experien\u0163a dob\u00e2ndit\u0103 \u00een industria c\u0103rnii au fost cheia succesului de ast\u0103zi.\u201d<\/p>\n<p>\nPrimul produs realizat a fost salamul de var\u0103, \u00een cantitate de 50 kg. \u00cen prezent, portofoliul RadicStar cuprinde o gam\u0103 variat\u0103 de produse, preparate din materie prim\u0103 provenit\u0103 din abatorul propriu. Prin mult\u0103 munc\u0103, perseveren\u0163\u0103 \u015fi ambi\u0163ie, au reu\u015fit s\u0103 construiasc\u0103 un brand rom\u00e2nesc autentic, sus\u0163inut at\u00e2t prin fonduri europene, c\u00e2t \u015fi prin credite bancare.<\/p>\n<p>\n\u201eSuntem recunoscu\u0163i pe pia\u0163\u0103 pentru calitatea superioar\u0103 \u015fi gustul tradi\u0163ional al produselor noastre, iar produsul-vedet\u0103, c\u00e2rna\u0163ii Radic cu boabe de mu\u015ftar, este disponibil la nivel na\u0163ional, at\u00e2t \u00een partea de retail, c\u00e2t \u015fi \u00een HoReCa\u201d, au men\u0163ionat reprezentan\u0163ii s\u0103i.<\/p>\n<p>\nFondatorii afirm\u0103 c\u0103 a fost o provocare s\u0103 creasc\u0103 un business 100% rom\u00e2nesc, dar prin ambi\u0163ia \u015fi cuno\u015ftin\u0163ele acestora au adus compania \u00een punctul de dezvoltare \u00een care se afl\u0103 ast\u0103zi, c\u00e2nd ruleaz\u0103 anual afaceri de peste 150 de milioane de lei. Cartea \u201ec\u00e2\u015ftig\u0103toare\u201d a fost calitatea materiilor prime, care r\u0103m\u00e2ne o prioritate, chiar dac\u0103 una dintre provoc\u0103rile majore cu care se confrunt\u0103 industria c\u0103rnii din Rom\u00e2nia este pesta porcin\u0103 african\u0103, \u00een urma c\u0103reia efectivul de animale a sc\u0103zut foarte mult \u00een ultimii ani, de la peste 5 milioane la 3 milioane de capete, conform datelor de la Institutul Na\u0163ional de Statistic\u0103.<\/p>\n<p>\n\u201eFolosind carne rom\u00e2neasc\u0103, le oferim clien\u0163ilor no\u015ftri o calitate, o prospe\u0163ime specific\u0103 \u015fi un gust autentic. Credem cu t\u0103rie c\u0103 siguran\u0163a alimentar\u0103 \u015fi gustul tradi\u0163ional autentic sunt factori esen\u0163iali pentru satisfac\u0163ia clien\u0163ilor no\u015ftri.\u201d, au completat reprezentan\u0163ii RadicStar.<\/p>\n<p>\n\u00cen produsele lor din carne folosesc o combina\u0163ie de condimente locale \u015fi interna\u0163ionale: usturoiul, care ofer\u0103 savoare \u015fi profunzime; boiaua, ce confer\u0103 culoare \u015fi arom\u0103 specific\u0103; piperul, un condiment clasic \u015fi universal; \u015fi nuc\u015foara, care adaug\u0103 o not\u0103 cald\u0103 \u015fi exotic\u0103.&nbsp;<\/p>\n<p>\nRadicStar vinde \u00een prezent cu o pondere relativ egal\u0103 \u00eentre marile re\u0163ele de magazine, distribu\u0163ia direct\u0103, precum \u015fi magazinele proprii. Compania deserve\u015fte aproximativ 2.000 de clien\u0163i, dintre care o bun\u0103 parte din HoReCa. \u201eConsider\u0103m c\u0103 este esen\u0163ial ca restaurantele s\u0103 transforme un pr\u00e2nz obi\u015fnuit \u00eentr-o experien\u0163\u0103 culinar\u0103 memorabil\u0103. Clien\u0163ii \u00ee\u015fi doresc mai mult dec\u00e2t meniuri standard, ei caut\u0103 noutate, creativitate \u015fi rafinament, iar prezentarea m\u00e2nc\u0103rii devine o veritabil\u0103 form\u0103 de art\u0103\u201d, au conchis reprezentan\u0163ii companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eSuntem con\u015ftien\u0163i de faptul c\u0103 gusturile difer\u0103 de la o regiune la alta, dar ne str\u0103duim permanent s\u0103 ne adapt\u0103m preferin\u0163elor locale, oferind produse care s\u0103 satisfac\u0103 a\u015ftept\u0103rile tuturor clien\u0163ilor prin calitate \u015fi autenticitate. Av\u00e2nd o distribu\u0163ie proprie \u015fi fiind amplasa\u0163i la o distan\u0163\u0103 relativ mic\u0103 fa\u0163\u0103 de Bucure\u015fti, avem avantajul de a putea livra zilnic, ajut\u00e2nd partea de HoReCa s\u0103-\u015fi optimizeze stocurile\u201d, spun reprezentan\u0163ii RadicStar, companie care face produse din carne \u00een \u015etef\u0103ne\u015fti, jude\u0163ul Arge\u015f, la circa dou\u0103 ore distan\u0163\u0103 de Capital\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8363,272,14909,7541],"class_list":["post-242347","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carne","tag-companie","tag-livrare","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242347"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242347\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}