{"id":242295,"date":"2025-11-16T18:54:08","date_gmt":"2025-11-16T18:54:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242295"},"modified":"2025-11-16T18:54:08","modified_gmt":"2025-11-16T18:54:08","slug":"cu-cine-intra-in-lupta-transavia-pe-o-piata-de-29-mld-euro-romania-nu-are-niciun-producator-de-petfood-in-top-10-de-la-nivel-european-desi-suntem-prezenti-in-clasament-ca-numar-de-animale-de-compan","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242295","title":{"rendered":"Cu cine intr\u0103 \u00een lupt\u0103 Transavia pe o pia\u0163\u0103 de 29 mld. euro. Rom\u00e2nia nu are niciun produc\u0103tor de petfood \u00een top 10 de la nivel european, de\u015fi suntem prezen\u0163i \u00een clasament ca num\u0103r de animale de companie"},"content":{"rendered":"

\n\u2666<\/span> Investi\u0163ia \u00eentr-o unitate de produc\u0163ie de m\u00e2ncare pentru animale anun\u0163at\u0103 de c\u0103tre Transavia, produc\u0103tor de carne de pui, scoate la iveal\u0103 un segment din industria alimentar\u0103 unde Rom\u00e2nia are deficit, \u00een contextul \u00een care cererea de pe pia\u0163\u0103 ar avea nevoie de volume de produc\u0163ie mai mari.<\/strong><\/em><\/p>\n

\n\u00cen Rom\u00e2nia sunt peste 4,2 milioane de c\u00e2ini (locul 9 \u00een Europa) \u015fi 4,4 mi\u00adlioane de pisici (locul 10 \u00een Europa), conform datelor Euromonitor citate de Transavia. Acea\u015fi surs\u0103 indic\u0103 faptul c\u0103 pia\u0163a de hran\u0103 de animale de com\u00adpanie din Rom\u00e2nia are trecut de 1 mld. de euro, \u00een cre\u015ftere cu 9,7% versus 2023.<\/p>\n

\nPlatforma petfoodindustry.com, care citeaz\u0103 date ale organiza\u0163iei FEDIAF EuropeanPetFood arat\u0103 c\u0103 \u00een top zece produc\u0103tori de m\u00e2ncare pentru animale din Europa nu exist\u0103 niciun juc\u0103tor rom\u00e2n.<\/p>\n

\nAstfel, \u00een 2024 cel mai mare produc\u0103tor euro\u00adpean de m\u00e2ncare pen\u00adtru animale a fost Uni\u00adted Petfood din Belgia, cu venituri de 1,5 mld. dolari, conform datelor petfoodin\u00addus\u00adtry.com. De altfel, United Petfood a demarat o investi\u0163ie de 35 mil. euro \u00eentr-o fabric\u0103 din Rom\u00e2nia amplasat\u0103 \u00een localita\u00adtea R\u0103cari, jude\u0163ul D\u00e2mbovi\u0163a, conform datelor ZF. De asemenea, United Petfood mai are o fabric\u0103 \u00een Rom\u00e2nia, la Buftea, unde realizeaz\u0103 hran\u0103 uscat\u0103. Compania belgian\u0103 a intrat pe plan local \u00een 2018 prin achizi\u0163ia Nordic Petfood, la acea vreme cel mai mare produc\u0103tor rom\u00e2n de m\u00e2ncare pentru c\u00e2ini \u015fi pisici. \u00cen Rom\u00e2nia, compa\u00adnia United Petfood a avut \u00een 2024 o cifr\u0103 de afaceri de circa 36 mil. euro, conform date\u00adlor de la Ministerul de Finan\u0163e.<\/p>\n

\nPe locul doi se afl\u0103 Partner in Pet Food din Ungaria, care opereaz\u0103 \u00een mai multe \u0163\u0103ri, inclusiv \u00een Rom\u00e2nia. Compania are \u00een portofoliu branduri precum Shelma, Bo\u00adzita, Doggy sau Reno. Podiumul este com\u00adple\u00adtat de produc\u0103torul spaniol Agro\u00adlimen. \u00cen top zece european mai sunt \u015fi alte com\u00adpa\u00adnii din Italia, Spania, Germania sau Olanda.<\/p>\n

\nValoarea total\u0103 a pie\u0163ei europene a hra\u00adnei pentru animale de companie \u00een 2023 a ajuns la 29,3 miliarde de euro, conform FEDIAF EuropeanPetFood. \u00cen Europa sunt peste 400 de firme de companii \u00een do\u00adme\u00adniu cu cel pu\u0163in 500 de unit\u0103\u0163i de produc\u0163ie, conform sursei citate.<\/p>\n

\nDatele FEDIAF au reflectat, de ase\u00admenea, o cre\u015ftere a num\u0103rului de animale de companie de\u0163inute \u00een Europa. \u00cen 2023, 139 de milioane de gospod\u0103rii europene includeau un animal de companie. Pisicile erau cele mai populate, ocup\u00e2nd 26% din lo\u00adcuin\u0163ele europene. \u00cen Europa, 108 milioa\u00adne de pisici tr\u0103iesc ca animale de companie. C\u00e2inii locuiau \u00een 25% din locuin\u0163ele euro\u00adpe\u00adne, conform FEDIAF EuropeanPetFood.<\/p>\n

\n\"\"<\/p>\n

\nCu o popula\u0163ie de 90 de milioane \u00een 2023, c\u00e2inii erau al doilea cel mai comun animal de companie.<\/p>\n

\nRecent, Transavia a anun\u0163at c\u0103 dezvolt\u0103 de la zero o fabric\u0103 de m\u00e2ncare pentru animale de companie (petfood) \u00een Ciugud, \u00een jude\u0163ul Alba, iar investi\u0163ia care ar putea fi pus\u0103 \u00een func\u0163iune \u00een a doua parte a anului viitor se ridic\u0103 la 150 de milioane de euro. Nu este singurul juc\u0103tor rom\u00e2n care a pariat pe acest domeniu. \u015ei grupul Peri\u015f a deschis o fabric\u0103 de hran\u0103 umed\u0103 pentru animale de companie, dup\u0103 cum a spus anterior Alin Zamfira, pre\u015fedinte al Consiliului de Administra\u0163ie Abatorul Peri\u015f. \u015ei Agroland a pariat pe acest sector.<\/p>\n

\nLa nivel mondial, cel mai mare juc\u0103tor este Nestle (Purina), care nu are o unitate de produc\u0163ie \u00een Rom\u00e2nia. Nici Mars cu brandurile Whiskas, Pedigree nu are o unitate de produc\u0163ie \u00een Rom\u00e2nia. At\u00e2t Nestle c\u00e2t \u015fi Mars au venituri de peste 22 mld. euro la nivel mondial, fiind cei mai mari produc\u0103tori de petfood de pe glob, conform FEDIAF. Deficitul comercial din zona petfood din Rom\u00e2nia dep\u0103\u015fe\u015fte 350 mil. euro, conform ultimelor date.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen Rom\u00e2nia sunt peste 4,2 milioane de c\u00e2ini (locul 9 \u00een Europa) \u015fi 4,4 mi\u00adlioane de pisici (locul 10 \u00een Europa), conform datelor Euromonitor citate de Transavia. Acea\u015fi surs\u0103 indic\u0103 faptul c\u0103 pia\u0163a de hran\u0103 de animale de com\u00adpanie din Rom\u00e2nia are trecut de 1 mld. de euro, \u00een cre\u015ftere cu 9,7% versus 2023.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[34780,17424,8363,18254,22258,297,259,11532,6909],"class_list":["post-242295","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-animale-de-companie","tag-caini","tag-carne","tag-hrana","tag-pisica","tag-producator","tag-productie","tag-transavia","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242295"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242295\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}