{"id":242292,"date":"2025-11-16T18:52:53","date_gmt":"2025-11-16T18:52:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242292"},"modified":"2025-11-16T18:52:53","modified_gmt":"2025-11-16T18:52:53","slug":"ar-putea-deveni-eticheta-made-in-romania-o-garantie-a-calitatii-in-afara-tarii-productia-romaneasca-in-anumite-industrii-a-inceput-sa-se-alinieze-standardelor-din-vest-n","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242292","title":{"rendered":"Ar putea deveni eticheta \u201eMade in Romania\u201c o garan\u0163ie a calit\u0103\u0163ii \u00een afara \u0163\u0103rii? Produc\u0163ia rom\u00e2neasc\u0103, \u00een anumite industrii, a \u00eenceput s\u0103 se alinieze standardelor din Vest. \u201eNu mai v\u0103d diferen\u0163e \u00eentre made in Germany \u015fi made in Romania\u201c"},"content":{"rendered":"

\n\u2666<\/span> Produsele rom\u00e2ne\u015fti au ajuns s\u0103 fie comparabile cu cele realizate \u00een alte \u0163\u0103ri, unele chiar repere \u00een anumite industrii, \u015fi datorit\u0103 investi\u0163iilor f\u0103cute de antreprenorii locali \u00een produc\u0163ie, dar \u015fi \u00een branding.<\/strong><\/em><\/p>\n

\n\u201eMade in Romania\u201c reprezenta un dezavantaj pentru unele produse rom\u00e2ne\u015fti prezente pe pie\u0163ele interna\u0163ionale, \u00eens\u0103 aceast\u0103 percep\u0163ie s-a schimbat \u00een r\u00e2ndul consu\u00adma\u00adtorilor str\u0103ini, astfel c\u0103 produsele locale au ajuns s\u0103 aib\u0103 o calitate com\u00adparabil\u0103 cu ceea ce se \u00eent\u00e2mpl\u0103 \u00een fabricile din Europa.<\/p>\n

\nMai mult, \u00een anumite sectoare, eti\u00adcheta \u201eMade in Romania\u201c reprezint\u0103 chiar un avantaj.<\/p>\n

\n\u201eNu mai v\u0103d diferen\u0163e \u00eentre made in Germany \u015fi made in Romania. Mi se pare c\u0103 ADN-ul rom\u00e2nului a dovedit c\u0103 este serios, c\u0103 \u015ftie s\u0103 r\u0103spund\u0103 foarte repede. Noi export\u0103m de foarte mul\u0163i ani, aproape 4 mil. de produse pe an. Oamenii din celelalte sucursale pot s\u0103-\u015fi aleag\u0103 unde s\u0103 \u00ee\u015fi pun\u0103 v\u00e2nz\u0103rile \u015fi Rom\u00e2nia este \u00een top\u201c, spune Gabriel Eremia, director de marketing, Beko Rom\u00e2nia, prezent \u00een cadrul conferin\u0163ei Branduri Rom\u00e2ne\u015fti.<\/p>\n

\nPentru unii antreprenori, aceast\u0103 etichet\u0103 le ghideaz\u0103 parcursul profesional \u015fi de business, vr\u00e2nd s\u0103 fac\u0103 din \u201eMade in Rom\u00e2nia\u201c un reper. Lucian Sopa are un business \u00een domeniul marochin\u0103riei. El a lucrat cu nume mari din domeniul modei de lux, precum Louis Vuitton, Versace \u015fi Givenchy. Unul dintre proiectele la care a lucrat a fost geanta ro\u015fie \u00een form\u0103 de fluture, care apare purtat\u0103 de personajul principal din serialul Emily \u00een Paris, una dintre cele mai populare serii de pe platforma de streaming Netflix. Geanta poart\u0103 semn\u0103tura lui Peter Nitz, unul dintre colaboratorii lui Lucian Sopa.<\/p>\n

\nAst\u0103zi, el colaboreaz\u0103 cu Peter Nitz, brand de lux elve\u0163iano-american, cunoscut pentru produsele sale artizanale,  pentru care dezvolt\u0103 linia pr\u00eat-\u00e0-porter, pornind de la o schi\u0163\u0103 \u015fi un scurt brief tehnic \u015fi ajung\u00e2nd p\u00e2n\u0103 la realizarea produsului.<\/p>\n

\nUn alt brand cu care lucreaz\u0103 este Peter and James, brand creat de Peter Nitz \u00eempreun\u0103 cu Adam Shulman, actor \u015fi cofondator al James Banks, pentru care dezvolt\u0103 obiecte cu o identitate estetic\u0103 aparte. O alt\u0103 colaborare este cu Thaden, marc\u0103 de fashion de lux.<\/p>\n

\n\u201eVrem s\u0103 ducem Made in Rom\u00e2nia la un nivel \u00eenalt, comparabil cu ceea ce \u00eensemna c\u00e2ndva Made in Italy sau Made in France\u2014un reper de excelen\u0163\u0103 \u00een marochin\u0103ria premium\u201c, spune el.<\/p>\n

\nProdusele rom\u00e2ne\u015fti au ajuns s\u0103 fie comparabile cu cele realizate \u00een alte \u0163\u0103ri, unele chiar repere \u00een anumite industrii, \u015fi datorit\u0103 investi\u0163iilor f\u0103cute de antreprenorii locali \u00een produc\u0163ie, dar \u015fi \u00een branding.<\/p>\n

\n\u00cen pie\u0163ele din Europa, Rom\u00e2nia reu\u015fe\u015fte s\u0103 \u00ee\u015fi fac\u0103 u\u015for, u\u015for, un nume \u00een anumite industrii, iar aprecierea fa\u0163\u0103 de produsele rom\u00e2ne\u015fti este \u00een cre\u015ftere.<\/p>\n

\n\u201eNe concentr\u0103m s\u0103 oferim produse fabricate \u00een Rom\u00e2nia pentru pia\u0163a rom\u00e2neasc\u0103, \u00eens\u0103 export\u0103m \u00een prezent \u00een 12 \u0163\u0103ri europene, unde aprecierea pentru produsele realizate \u00een Rom\u00e2nia este \u00een cre\u015ftere\u201c, spune Sorin Rodila, CEO Megatitan, companie din jud. Bistri\u0163a N\u0103s\u0103ud care ofer\u0103 servicii de debitare laser, \u00eendoire sau \u015ftan\u0163are a pieselor din o\u0163el, inox \u015fi aluminiu.<\/p>\n

\nBrandurile rom\u00e2ne\u015fti \u00eencep s\u0103 fie cunoscute chiar \u015fi \u00een afara Europei, de\u015fi pa\u015fii sunt timizi \u00een aceast\u0103 direc\u0163ie.<\/p>\n

\nIvatherm, produc\u0103tor de cosmetice, export\u0103 produse \u00eenc\u0103 de acum zece ani, av\u00e2nd ast\u0103zi o prezen\u0163\u0103 \u00een peste 18 pie\u0163e. Circa 40% din cifra de afaceri a businessului este generat\u0103 de exporturi.<\/p>\n

\n\u201eRom\u00e2nii, de multe ori, au o idee preconcep\u0163ie c\u0103 brandurile rom\u00e2ne\u015fti nu ar avea destul\u0103 expertiz\u0103 \u015fi c\u0103 nu ar fi destul de bine v\u0103zute pe anumite pie\u0163e. Am fost at\u00e2t de bine primi\u0163i \u00een Rusia, Ucraina, Kazahstan, Uzbekistan, Asia, Vietnam, China, cred c\u0103 antreprenorii rom\u00e2ni trebuie s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u015fi s\u0103 fie convin\u015fi c\u0103 un  brand rom\u00e2nesc este un brand autentic, care vine din Carpa\u0163i, din Europa\u201c, spune Rucsandra Hurezeanu, fondatoarea Ivatherm.<\/p>\n

\nAntreprenorii rom\u00e2ni trebuie s\u0103 aib\u0103 mai mult curaj, iar Made in Romania nu mai reprezint\u0103 un dezavantaj, ci poate fi chiar motorul principal pentru extinderea businessurilor \u00een afara \u0163\u0103rii.<\/p>\n

\n\u201eAm vizitat multe fabrici din Europa \u015fi ce s-a construit \u00een Rom\u00e2nia \u00een ultimii ani arat\u0103 mult mai bine. Doar c\u0103 ne trebuie mai mult curaj \u015fi de o poveste a produsului pentru a merge afar\u0103\u201c, precizeaz\u0103 Bogdan Buzu-Vasilache, managing partner Balkanica.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eMade in Romania\u201c reprezenta un dezavantaj pentru unele produse rom\u00e2ne\u015fti prezente pe pie\u0163ele interna\u0163ionale, \u00eens\u0103 aceast\u0103 percep\u0163ie s-a schimbat \u00een r\u00e2ndul consu\u00adma\u00adtorilor str\u0103ini, astfel c\u0103 produsele locale au ajuns s\u0103 aib\u0103 o calitate com\u00adparabil\u0103 cu ceea ce se \u00eent\u00e2mpl\u0103 \u00een fabricile din Europa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,7386,16543,22063,260,10275,31833,149,4127,4338,61890,44156],"class_list":["post-242292","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-branduri","tag-calitate","tag-eticheta","tag-export","tag-fabrici","tag-industrii","tag-investitii","tag-lux","tag-made-in-romania","tag-productia-romaneasca","tag-standarde-europene"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242292"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242292\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}