{"id":2422,"date":"2006-02-07T19:29:00","date_gmt":"2006-02-07T19:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2422"},"modified":"2026-04-02T07:49:22","modified_gmt":"2026-04-02T07:49:22","slug":"like-no-other","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2422","title":{"rendered":"like.NO.OTHER"},"content":{"rendered":"<p><P class=text align=justify><STRONG>Noua strategie a Sony beneficiaza de o campanie de marketing fara precedent, de un miliard de euro in urmatorii trei ani.<\/STRONG> <\/P><SPAN class=text>  <P align=justify><STRONG>SLOGAN: <\/STRONG>Sloganul publicitar care va insoti produsele Sony in Europa va fi \u0084like.no. other\u0093 (\u0084ca nimeni altul\u0093). Cei de la Sony spun ca un DVD player realizat de japonezi nu este un simplu DVD player daca poarta marca Sony.&nbsp; <\/P>  <P align=justify>CONCEPT VECHI: Fuga dupa diferentiere&nbsp;&nbsp; i-a determinat pe japonezi, in mod paradoxal, sa apeleze la un slogan pe care l-au folosit, intr-o forma sau alta, si alte companii. <\/P>  <P align=justify><STRONG>CATEVA EXEMPLE: <\/STRONG>Este de notorietate astfel faptul ca inghetata Haagen-Dazs isi promoveaza ideea de exclusivitate prin sloganul \u0084Made Like No Other\u0093. Lantul de magazine Bloomingdale\u0092s are la randul sau un slogan similar &#8211; \u0084Like No Other Store In The World\u0093.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noua strategie a Sony beneficiaza de o campanie de marketing fara precedent, de un miliard de euro in urmatorii trei ani. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[1865],"class_list":["post-2422","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","tag-like-no-other"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2422"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":23872,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2422\/revisions\/23872"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}