{"id":242110,"date":"2025-11-11T13:42:52","date_gmt":"2025-11-11T13:42:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242110"},"modified":"2025-11-11T13:42:52","modified_gmt":"2025-11-11T13:42:52","slug":"sabon-romania-program-de-reciclare-a-ambalajelor-in-parteneriat-cu-reciclador","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242110","title":{"rendered":"SABON Rom\u00e2nia: Program de reciclare a ambalajelor \u00een parteneriat cu Reciclad\u2019OR"},"content":{"rendered":"<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Num\u0103r de angaja\u0163i: 92<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Cifr\u0103 de afaceri (2024): 48.073.147 lei<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Profit net (2024): -8.684.822 lei<\/strong><\/span><\/p>\n<hr \/>\n<p>\n<strong>MOTIVA\u0162IE<\/strong><\/p>\n<p>\nPentru SABON, frumuse\u0163ea ritualurilor de \u00eengrijire merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu frumuse\u0163ea de a face bine comunit\u0103\u0163ii. Strategia \u201ereNEW, reUSE, reLOVE\u201d reflect\u0103 angajamentul brandului de a combina esteticul cu eticul: lux responsabil, grij\u0103 pentru oameni \u015fi pentru natur\u0103, sustenabilitate \u015fi implicare social\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>DESCRIEREA PROIECTULUI<\/strong><\/p>\n<p>\nProiectul ReCycle a fost lansat \u00een aprilie 2024 \u00een parteneriat cu Reciclad\u2019OR \u015fi extins din noiembrie 2024 \u00een toate cele 9 magazine SABON din Bucure\u015fti. Clien\u0163ii cur\u0103\u0163\u0103 \u015fi returneaz\u0103 ambalajele goale, iar membrii clubului Royal Passport primesc puncte convertibile \u00een vouchere (1 ambalaj \u00e2 1 punct \u00e2 1 leu) utilizabile la cump\u0103r\u0103turi. Public-\u0163int\u0103: femei \u00eentre 25\u201345 de ani, cu venit mediu spre mare, deschise la ini\u0163iative de sustenabilitate.<\/p>\n<p>\nBuget: 7.500 lei, surs\u0103 intern\u0103 de finan\u0163are.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>REZULTATE<\/strong><\/p>\n<p>\n\u00cen perioada ianuarie \u2013 septembrie 2025, aproximativ 1.000 de clien\u0163i unici au participat la program, iar SABON a acordat circa 40.000 de puncte de fidelitate. Peste 30% dintre clien\u0163i au valorificat punctele acumulate, ceea ce demonstreaz\u0103 c\u0103 ini\u0163iativa nu doar educ\u0103, ci \u015fi fidelizeaz\u0103 consumatorii. \u00cen paralel, SABON a derulat \u015fi alte proiecte CSR complementare, precum programul Seeds of Joy \u00een parteneriat cu Hospice Casa Speran\u0163ei \u015fi adoptarea unui stup de albine pentru sus\u0163inerea apicultorilor rom\u00e2ni, \u00een colaborare cu Pollenity. Prin aceste ini\u0163iative, compania \u00ee\u015fi consolideaz\u0103 misiunea de a integra sustenabilitatea \u00een strategia de business \u015fi de a contribui activ la reducerea amprentei de carbon, aliniat\u0103 la obiectivul Groupe Rocher de diminuare a emisiilor cu 50% p\u00e2n\u0103 \u00een 2030.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<strong>\u201eReNEW, reUSE, reLOVE \u2013 un motto care reflect\u0103 filosofia SABON: reutilizare, reciclare \u015fi dragoste pentru natur\u0103. A fi o companie responsabil\u0103 \u00eenseamn\u0103 s\u0103 creezi frumuse\u0163e pentru oameni f\u0103r\u0103 a d\u0103una mediului, s\u0103 aduci lux, dar \u015fi grij\u0103 pentru viitor.\u201d<\/strong><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Reprezentan\u0163ii SABON Rom\u00e2nia<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num\u0103r de angaja\u0163i: 92 Cifr\u0103 de afaceri (2024): 48.073.147 lei Profit net (2024): -8.684.822 lei MOTIVA\u0162IE Pentru SABON, frumuse\u0163ea ritualurilor de \u00eengrijire merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu frumuse\u0163ea de a face bine comunit\u0103\u0163ii. Strategia \u201ereNEW, reUSE, reLOVE\u201d reflect\u0103 angajamentul brandului de a combina esteticul cu eticul: lux responsabil, grij\u0103 pentru oameni \u015fi pentru natur\u0103, sustenabilitate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[15712,61395,10287,48941,15941,54741],"class_list":["post-242110","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-ambalaje","tag-csr-2025","tag-mediu","tag-reciclador","tag-reciclare","tag-sabon-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242110"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242110\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}