{"id":242109,"date":"2025-11-11T13:42:43","date_gmt":"2025-11-11T13:42:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242109"},"modified":"2025-11-11T13:42:43","modified_gmt":"2025-11-11T13:42:43","slug":"loreal-romania-join-the-refill-movement","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242109","title":{"rendered":"L\u2019Or\u00e9al Rom\u00e2nia: Join the Refill Movement"},"content":{"rendered":"<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Num\u0103r de angaja\u0163i: 380<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Cifr\u0103 de afaceri (2024): n\/a (ultimele date publice disponibile)<\/strong><\/span><\/p>\n<hr \/>\n<p>\n<strong>MOTIVA\u0162IE<\/strong><\/p>\n<p>\nJoin the Refill Movement este o ini\u0163iativ\u0103 global\u0103 L\u2019Or\u00e9al, adaptat\u0103 \u015fi implementat\u0103 \u00een Rom\u00e2nia \u00een 2025. Proiectul a pornit din dorin\u0163a companiei de a reduce impactul asupra mediului prin tranzi\u0163ia c\u0103tre ambalaje reutilizabile \u015fi din nevoia de a educa consumatorii rom\u00e2ni cu privire la op\u0163iunile sustenabile. Studiile interne au ar\u0103tat c\u0103 nivelul de informare cu privire la refill este sc\u0103zut pe pia\u0163a local\u0103, iar comportamentele de consum r\u0103m\u00e2n dominate de ambalajele de unic\u0103 folosin\u0163\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>DESCRIEREA PROIECTULUI<\/strong><\/p>\n<p>\nCampania \u201eJoin the Refill Movement\u201d a fost lansat\u0103 \u00een 2025 \u015fi se desf\u0103\u015foar\u0103 prin canale de retail, e-commerce, social media \u015fi PR. Publicul-\u0163int\u0103 \u00eel reprezint\u0103 consumatorii finali din Rom\u00e2nia \u2013 \u00een special genera\u0163iile tinere \u015fi cei preocupa\u0163i de sustenabilitate \u2013 precum \u015fi clien\u0163ii fideli ai brandurilor L\u2019Or\u00e9al care nu erau familiariza\u0163i cu op\u0163iunile de refill.<\/p>\n<p>\nProiectul a inclus:<\/p>\n<p>\n\u2022 campanie digital\u0103 pe re\u0163ele sociale, sub&nbsp;hashtag-ul #JoinTheRefillMovement, cu scopul de a mobiliza \u015fi implica publicul;<\/p>\n<p>\n\u2022 parteneriate cu retaileri \u015fi influenceri pentru cre\u015fterea vizibilit\u0103\u0163ii la raft \u015fi online;<\/p>\n<p>\n\u2022 materiale educa\u0163ionale pentru informarea consumatorilor despre gamele de produse re\u00eenc\u0103rcabile.<\/p>\n<p>\nImplementarea a fost asigurat\u0103 de echipele locale de marketing \u015fi CSR, cu sprijinul partenerilor de retail.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>REZULTATE<\/strong><\/p>\n<p>\nCampania este \u00een desf\u0103\u015furare, iar primele rezultate arat\u0103 un nivel ridicat de vizibilitate \u00een retail \u015fi digital, feedback pozitiv din partea consumatorilor \u015fi un interes crescut pentru gamele de refill. Impactul cantitativ va fi m\u0103surat la finalul anului 2025 prin evolu\u0163ia v\u00e2nz\u0103rilor de produse refill fa\u0163\u0103 de 2024. \u201eSustenabilitatea este parte din modelul nostru de business: de la dezvoltarea de formule \u015fi ambalaje ecologice, la promovarea consumului responsabil prin ini\u0163iative precum Join the Refill Movement, p\u00e2n\u0103 la programe dedicate diversit\u0103\u0163ii \u015fi incluziunii. Fiecare brand \u015fi fiecare func\u0163ie contribuie la obiectivele noastre de responsabilitate corporativ\u0103, cu impact direct asupra comunit\u0103\u0163ilor\u201d, spun reprezentan\u0163ii L\u2019Or\u00e9al Rom\u00e2nia.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<strong>\u201eO companie cu adev\u0103rat responsabil\u0103 este aceea care dep\u0103\u015fe\u015fte obiectivele comerciale \u015fi integreaz\u0103 \u00een mod autentic respectul fa\u0163\u0103 de oameni, planet\u0103 \u015fi comunit\u0103\u0163i \u00een toate deciziile de business.\u201d<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong><span style=\"color:#ff6699;\">Reprezentan\u0163ii L\u2019Or\u00e9al Rom\u00e2nia<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num\u0103r de angaja\u0163i: 380 Cifr\u0103 de afaceri (2024): n\/a (ultimele date publice disponibile) MOTIVA\u0162IE Join the Refill Movement este o ini\u0163iativ\u0103 global\u0103 L\u2019Or\u00e9al, adaptat\u0103 \u015fi implementat\u0103 \u00een Rom\u00e2nia \u00een 2025. Proiectul a pornit din dorin\u0163a companiei de a reduce impactul asupra mediului prin tranzi\u0163ia c\u0103tre ambalaje reutilizabile \u015fi din nevoia de a educa consumatorii rom\u00e2ni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[15712,5238,61395,26565,10287,61854],"class_list":["post-242109","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-ambalaje","tag-consumatori","tag-csr-2025","tag-loreal-romania","tag-mediu","tag-refill-movement"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242109"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242109\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}