{"id":242029,"date":"2025-11-09T15:27:30","date_gmt":"2025-11-09T15:27:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=242029"},"modified":"2025-11-09T15:27:30","modified_gmt":"2025-11-09T15:27:30","slug":"csr-2025-freshful-by-emag-verde-cu-freshful","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=242029","title":{"rendered":"CSR 2025: Freshful by eMAG: Verde cu Freshful"},"content":{"rendered":"<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Num\u0103r de angaja\u0163i: 770<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"color:#ff6699;\"><strong>Cifr\u0103 de afaceri (2024): 357.000.000 lei<\/strong><\/span><\/p>\n<hr \/>\n<p>\n<strong>MOTIVA\u0162IE<\/strong><\/p>\n<p>\n\u201eVerde cu Freshful\u201d este o ini\u0163iativ\u0103 intern\u0103 lansat\u0103 \u00een noiembrie 2024, ca r\u0103spuns la nevoia de a facilita reciclarea ambalajelor pentru consumatorii urbani, prin integrarea direct\u0103 a sistemului SGR (Sistemul de Garan\u0163ie-Returnare) \u00een ecosistemul Freshful. Motiva\u0163ia principal\u0103 a fost eliminarea barierelor legate de comoditate \u015fi accesibilitate \u00een procesul de returnare a ambalajelor reciclabile.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22946099\/18\/verde-cu-freshful-3.jpg?height=375&#038;width=250\" style=\"width: 250px; height: 375px; margin: 10px; float: left;\" \/>\u00cen viziunea companiei, o afacere cu adev\u0103rat responsabil\u0103 este cea care \u00ee\u015fi asum\u0103 un rol activ \u00een transformarea societ\u0103\u0163ii prin modul \u00een care opereaz\u0103, dincolo de produse \u015fi servicii. Pentru Freshful, responsabilitatea \u00eenseamn\u0103 transparen\u0163\u0103, educa\u0163ia consumatorilor, integrarea principiilor ESG \u00een deciziile de zi cu zi \u015fi dezvoltarea de solu\u0163ii care genereaz\u0103 schimb\u0103ri comportamentale durabile.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>DESCRIEREA PROIECTULUI<\/strong><\/p>\n<p>\nIni\u0163iativa s-a adresat clien\u0163ilor Freshful \u015fi abona\u0163ilor Freshful Genius, dintre care peste 50% folosesc activ serviciul, un segment cu comportament digital avansat \u015fi receptivitate la solu\u0163ii sustenabile.<\/p>\n<p>\nProiectul a fost lansat \u00een noiembrie 2024 \u015fi se afl\u0103 \u00een prezent \u00een luna a 11-a de implementare, cu planuri de extindere \u00een 2025. Echipele implicate au acoperit logistic\u0103, tehnologie, integrare software, marketing \u015fi comunicare, Freshful colabor\u00e2nd cu ReTuRo pentru integrarea sistemului na\u0163ional SGR. Solu\u0163iile tehnice includ automate inteligente (RVMs), cititoare de coduri de bare \u015fi algoritmi de machine learning pentru validarea ambalajelor, chiar \u015fi atunci c\u00e2nd codurile de bare sunt deteriorate. Bugetul proiectului a dep\u0103\u015fit 1 milion de euro, provenind din surse interne, direc\u0163ionat c\u0103tre infrastructura logistic\u0103, RVM-uri inteligente \u015fi integrarea cu ReTuRo.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>REZULTATE<\/strong><\/p>\n<p>\nImpactul este vizibil pe mai multe paliere:<\/p>\n<p>\n\u2022 Mediu: peste 13,3 milioane de ambalaje colectate (PET, sticl\u0103, aluminiu), evit\u00e2nd emisii de 1.981,4 tone de CO\u2082.<\/p>\n<p>\n\u2022 Comunitate: cre\u015fterea gradului de con\u015ftientizare \u015fi educare privind reciclarea, cu efecte asupra schimb\u0103rilor comportamentale pe termen lung.<\/p>\n<p>\n\u2022 Companie: consolidarea reputa\u0163iei Freshful ca lider \u00een retail sustenabil \u015fi tech-driven, cu impact pozitiv asupra loialit\u0103\u0163ii clien\u0163ilor \u015fi imaginii de brand.<\/p>\n<p>\nProiectul este scalabil, are o rat\u0103 de succes ridicat\u0103 \u015fi planuri clare de extindere \u00een 2025, put\u00e2nd fi replicat la nivelul \u00eentregii industrii de retail \u015fi livr\u0103ri. \u201eSustenabilitatea este integrat\u0103 transversal \u00een strategia Freshful. Ini\u0163iative precum \u00abVerde cu Freshful\u00bb arat\u0103 cum putem transforma infrastructura existent\u0103<br \/>\n\u00eentr-un instrument de responsabilitate ecologic\u0103, f\u0103r\u0103 a compromite experien\u0163a utilizatorului\u201d, subliniaz\u0103 echipa Freshful.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n<strong>\u201eFilosofia noastr\u0103 se bazeaz\u0103 pe crearea de valoare sustenabil\u0103 pentru comunitate, mediu \u015fi consumatori, prin solu\u0163ii tehnologice care faciliteaz\u0103 comportamente responsabile. Ne concentr\u0103m pe ini\u0163iative care au impact real \u015fi m\u0103surabil, contribuind activ la protejarea mediului \u015fi la promovarea economiei circulare.\u201d<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>Echipa Freshful<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num\u0103r de angaja\u0163i: 770 Cifr\u0103 de afaceri (2024): 357.000.000 lei MOTIVA\u0162IE \u201eVerde cu Freshful\u201d este o ini\u0163iativ\u0103 intern\u0103 lansat\u0103 \u00een noiembrie 2024, ca r\u0103spuns la nevoia de a facilita reciclarea ambalajelor pentru consumatorii urbani, prin integrarea direct\u0103 a sistemului SGR (Sistemul de Garan\u0163ie-Returnare) \u00een ecosistemul Freshful. Motiva\u0163ia principal\u0103 a fost eliminarea barierelor legate de comoditate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[61395,59,50531,10287],"class_list":["post-242029","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-csr-2025","tag-emag","tag-freshful","tag-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242029"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}