\nLa \u00eenceputul anului 2000, Mike \u015fi Kass Lazerow p\u0103reau s\u0103 tr\u0103iasc\u0103 visul american. Abia \u00eentor\u015fi din luna de miere, cei doi reu\u015fiser\u0103 s\u0103 v\u00e2nd\u0103 startup-ul lor, Golf.com, o platform\u0103 digital\u0103 pentru scoruri \u015fi comunit\u0103\u0163i de golf. Cu doar 25.000 de dolari investi\u0163i \u2013 toate economiile lor \u2013 p\u0103reau s\u0103 fi f\u0103cut mutarea perfect\u0103, scrie CNBC.<\/p>\n
\nDar \u015fase luni mai t\u00e2rziu, visul s-a transformat \u00eentr-un co\u015fmar.<\/p>\n
\nCompania care le cump\u0103rase afacerea, retailerul online Chipshot, sprijinit de nume mari ca Sequoia Capital \u015fi Oracle Venture Fund, se pr\u0103bu\u015fea. Runda de finan\u0163are care trebuia s\u0103 o duc\u0103 spre burs\u0103 a e\u015fuat, iar \u00een c\u00e2teva s\u0103pt\u0103m\u00e2ni a intrat \u00een faliment. Golf.com, integrat deja \u00een structura Chipshot, s-a pr\u0103bu\u015fit odat\u0103 cu ea.<\/p>\n
\n\u201eAm pierdut tot \u2013 banii no\u015ftri, ai prietenilor, ai familiei. A fost devastator\u201d, \u00ee\u015fi aminte\u015fte Kass.<\/p>\n
\nPentru mul\u0163i, ar fi fost sf\u00e2r\u015fitul pove\u015ftii. Pentru Mike \u015fi Kass, a fost \u00eenceputul unei noi lupte.
\n\u00cen doar trei luni, au pus la punct o nou\u0103 rund\u0103 de investi\u0163ii \u015fi au recump\u0103rat Golf.com, la un pentru 500.000 de dolari.<\/p>\n
\n\u201eEram prea competitivi ca s\u0103 accept\u0103m pierderea. Am sim\u0163it imediat c\u0103 trebuie s\u0103 o lu\u0103m de la cap\u0103t\u201d, spune Kass.<\/p>\n
\nAnii urm\u0103tori nu au fost u\u015fori. Echipa s-a redus la patru oameni, iar compania era \u201emai mult moart\u0103 dec\u00e2t vie\u201d. Totu\u015fi, perseveren\u0163a \u015fi momentul potrivit aveau s\u0103 schimbe jocul.<\/p>\n
\n\u00cen acei ani, un t\u00e2n\u0103r fenomen numit Tiger Woods cucerea lumea golfului, c\u00e2\u015ftig\u00e2nd turneele Masters \u00een 2001 \u015fi 2002. Brandurile \u015fi agen\u0163iile de publicitate au \u00eenceput s\u0103 caute canale digitale unde s\u0103 \u00ee\u015fi promoveze campaniile. Golf.com a devenit rapid un punct de referin\u0163\u0103 pentru aceste bugete.<\/p>\n
\n\u201eMergeam direct \u00eempotriva Golf Magazine \u015fi c\u00e2\u015ftigam campanii publicitare. Era clar c\u0103 pia\u0163a se schimbase \u00een favoarea noastr\u0103\u201d, spune Mike.<\/p>\n
\n\u00cen 2006, Time Inc., editorul Golf Magazine<\/em>, a decis s\u0103 fac\u0103 mutarea strategic\u0103: a cump\u0103rat Golf.com pentru 24 de milioane de dolari. Cei trei fondatori au \u00eencasat c\u00e2te 1,8 milioane de dolari.<\/p>\n \nPrivind \u00eenapoi, Kass m\u0103rturise\u015fte: \u201eDac\u0103 am fi \u015ftiut c\u00e2t de greu va fi, probabil n-am fi f\u0103cut-o. Dar eram tineri, naivi \u015fi dispu\u015fi s\u0103 suferim.\u201d<\/p>\n \nAceast\u0103 toleran\u0163\u0103 la risc \u015fi e\u015fec i-a definit cariera. Mai t\u00e2rziu, so\u0163ii Lazerow au construit Buddy Media, v\u00e2ndut c\u0103tre Salesforce pentru 745 de milioane de dolari, \u015fi ast\u0103zi sprijin\u0103 fondatori prin investi\u0163ii \u015fi mentorat.<\/p>\n \nPentru Mike, concluzia e simpl\u0103: \u201e\u00cen antreprenoriat, trebuie s\u0103 \u00eenve\u0163i s\u0103 iube\u015fti \u015fi momentele de suferin\u0163\u0103. Doar a\u015fa ajungi la marile victorii.\u201d<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" La \u00eenceputul anului 2000, Mike \u015fi Kass Lazerow p\u0103reau s\u0103 tr\u0103iasc\u0103 visul american. Abia \u00eentor\u015fi din luna de miere, cei doi reu\u015fiser\u0103 s\u0103 v\u00e2nd\u0103 startup-ul lor, Golf.com, o platform\u0103 digital\u0103 pentru scoruri \u015fi comunit\u0103\u0163i de golf. Cu doar 25.000 de dolari investi\u0163i \u2013 toate economiile lor \u2013 p\u0103reau s\u0103 fi f\u0103cut mutarea perfect\u0103, scrie CNBC. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,82,26582,7573,461,25659,80,20885],"class_list":["post-242004","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-bani","tag-cuplu","tag-economii","tag-pierdere","tag-podium","tag-refuz","tag-ridicare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242004"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/242004\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}