{"id":241951,"date":"2025-11-06T18:33:49","date_gmt":"2025-11-06T18:33:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241951"},"modified":"2026-04-11T15:03:28","modified_gmt":"2026-04-11T15:03:28","slug":"asociatia-non-profit-alucro-i-can-by-every-can-counts","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241951","title":{"rendered":"Asocia\u0163ia Non Profit Alucro: \u201eI CAN\u201d by Every Can Counts"},"content":{"rendered":"

\nMOTIVA\u0162IE<\/strong><\/p>\n

\nRom\u00e2nia a pornit de la un nivel sc\u0103zut de reciclare, de doar 35% \u00een 2022, iar proiecte educative \u015fi de awareness precum \u201eI CAN\u201d au fost g\u00e2ndite tocmai pentru a schimba comportamente \u015fi pentru a ar\u0103ta, prin art\u0103 \u015fi experien\u0163e vizuale, c\u0103 fiecare doz\u0103 conteaz\u0103.<\/p>\n

\nAstfel, originea acestei ini\u0163iative combin\u0103 obiectivul global Every Can Counts \u2013 atingerea unei rate globale de reciclare de 100% \u2013 cu nevoia local\u0103 de a face reciclarea relevant\u0103, vizibil\u0103 \u015fi parte din via\u0163a cotidian\u0103.<\/p>\n

\n <\/p>\n

\nDESCRIEREA PROIECTULUI<\/strong><\/p>\n

\n\u201eI CAN\u201d este un proiect local, dezvoltat sub umbrela programului global Every Can Counts, activ \u00een prezent \u00een 21 de \u0163\u0103ri. Ini\u0163iativa Every Can Counts s-a n\u0103scut \u00een 2009 \u00een Marea Britanie \u015fi are misiunea de a inspira, \u00eencuraja \u015fi sprijini oamenii s\u0103 recicleze dozele de b\u0103uturi oriunde s-ar afla \u2013 acas\u0103, la birou, \u00een \u015fcoli, universit\u0103\u0163i, parcuri sau la festivaluri. Mesajul central al programului este \u201eMetal recycles forever\u201d, pun\u00e2nd \u00een valoare faptul c\u0103 aluminiul este 100% reciclabil, la infinit, f\u0103r\u0103 pierderea calit\u0103\u0163ii, \u015fi c\u0103 reciclarea sa economise\u015fte 95% din energia necesar\u0103 producerii din materie prim\u0103.<\/p>\n

\nProiectul se adreseaz\u0103 \u00een principal tinerilor din genera\u0163iile Z \u015fi Millennials, dar \u015fi familiilor cu copii \u015fi publicului larg care consum\u0103 b\u0103uturi la doz\u0103. Alegerea acestor grupuri \u0163ine de rolul lor \u00een formarea obiceiurilor \u015fi \u00een transmiterea valorilor de sustenabilitate.<\/p>\n

\nDemarat \u00een aprilie 2025, proiectul se desf\u0103\u015foar\u0103 pe tot parcursul anului. Prima etap\u0103 a constat \u00een realizarea instala\u0163iilor de art\u0103 \u201eI CAN\u201d, create de artistul rom\u00e2n Sergiu Chihaia \u015fi construite integral din aproximativ 3.000 de doze de aluminiu.<\/p>\n

\nLucr\u0103rile transmit mesaje inspira\u0163ionale precum \u201eI CAN DREAM\u201d, \u201eI CAN LOVE\u201d sau \u201eI CAN FLY\u201d \u015fi transform\u0103 aluminiul \u00eentr-un simbol cultural al recicl\u0103rii infinite.<\/p>\n

\nInstala\u0163iile au fost expuse \u00een spa\u0163ii publice, festivaluri urbane, muzee, evenimente de familie \u015fi restaurante, inclusiv \u00een parteneriat cu City Grill Group sau \u00een cadrul Str\u0103zi Deschise Bucure\u015fti \u015fi au fost vizionate de zeci de mii de persoane.<\/p>\n

\nTurul na\u0163ional continu\u0103 \u00een ora\u015fe precum Cluj, Timi\u015foara \u015fi Bra\u015fov, fiind sus\u0163inut prin campanii media \u015fi activ\u0103ri digitale.<\/p>\n

\n <\/p>\n

\nREZULTATE \u015eI IMPACT<\/strong><\/p>\n

\nPrin expunerea instala\u0163iilor \u201eI CAN\u201d, peste 100.000 de persoane au intrat \u00een contact direct cu mesajul recicl\u0103rii, iar peste 1 milion au fost atinse prin campanii media \u015fi sociale.<\/p>\n

\nProiectul contribuie indirect, prin educare \u015fi informare privind sustenabilitate dozelor de aluminiu, la cre\u015fterea ratei na\u0163ionale de reciclare a dozelor.<\/p>\n

\nPrin aceste activit\u0103\u0163i, reciclarea aluminiului a devenit nu doar un proces tehnic, ci un obicei zilnic \u015fi o parte a conversa\u0163iilor publice.<\/p>\n

\nAlte efecte sunt instalarea recicl\u0103rii \u00een mentalul colectiv ca gest firesc, cu impact vizibil asupra comunit\u0103\u0163ilor urbane \u015fi consolidarea unei imagini publice a aluminiului ca material 100% reciclabil. O doz\u0103 reciclat\u0103 economise\u015fte 95% din energia necesar\u0103 producerii unei doze noi din materii prime \u015fi poate ajunge din nou pe raft \u00een doar 60 de zile, fiind o un ambalaj integrat complet \u00een economia circular\u0103.<\/p>\n

\nCa planuri de scalare, inten\u0163ia pentru turul I CAN st\u0103 \u00een expunerea instala\u0163iilor la nivel na\u0163ional \u015fi integrarea proiectului \u00een campanii educative pentru \u015fcoli \u015fi universit\u0103\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"

MOTIVA\u0162IE Rom\u00e2nia a pornit de la un nivel sc\u0103zut de reciclare, de doar 35% \u00een 2022, iar proiecte educative \u015fi de awareness precum \u201eI CAN\u201d au fost g\u00e2ndite tocmai pentru a schimba comportamente \u015fi pentru a ar\u0103ta, prin art\u0103 \u015fi experien\u0163e vizuale, c\u0103 fiecare doz\u0103 conteaz\u0103. Astfel, originea acestei ini\u0163iative combin\u0103 obiectivul global Every Can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,7218],"tags":[61799,61798,61395,61652,10287],"class_list":["post-241951","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-resurse-umane","tag-i-can-by-every-can-counts","tag-asociatia-non-profit-alucro","tag-csr-2025","tag-kpmg-in-romania-moldova","tag-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241951"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241951\/revisions"}],"predecessor-version":[{"id":241976,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241951\/revisions\/241976"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}