{"id":241892,"date":"2025-11-05T15:11:44","date_gmt":"2025-11-05T15:11:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241892"},"modified":"2025-11-05T15:11:44","modified_gmt":"2025-11-05T15:11:44","slug":"la-20-de-ani-si-a-convins-familia-si-prietenul-sa-ii-acorde-20-000-de-euro-pentru-prima-ei-afacere-in-brasov-a-ajuns-in-doar-5-ani-sa-aiba-12-angajati-si-vanzari-de-500-000-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241892","title":{"rendered":"La 20 de ani \u015fi-a convins familia \u015fi prietenul s\u0103 \u00eei acorde 20.000 de euro pentru prima ei afacere \u00een Bra\u015fov. A ajuns \u00een doar 5 ani s\u0103 aib\u0103 12 angaja\u0163i si v\u00e2nz\u0103ri de 500.000 de euro"},"content":{"rendered":"<p>\n<strong>\u201cLa 20 de ani nici nu aveam de unde s\u0103 am 20.000 de euro. Dar i-am convins pe p\u0103rin\u0163i, le-am prezentat toate argumentele mele \u015fi banii au venit de la ei \u015fi de la prietenul meu. De la a doua loca\u0163ie, totul a fost din surse proprii, din profit reinvestit\u201d.<\/strong><\/p>\n<p>\nLa doar 25 de ani, M\u0103lina Ion a reu\u015fit s\u0103 fac\u0103 ceea ce mul\u0163i antreprenori viseaz\u0103: s\u0103 transforme o decizie luat\u0103 din instinct \u00eentr-o afacere de succes. Originar\u0103 din Buz\u0103u, ea&nbsp;s-a mutat la Bra\u015fov dup\u0103 terminarea liceului, pentru a-\u015fi continua studiile. Ini\u0163ial s-a \u00eenscris la Facultatea de Litere, dar \u015fi-a dat repede seama c\u0103 nu i se potrive\u015fte, a\u015fa c\u0103 a ales marketingul. \u00centr-un ora\u015f nou, f\u0103r\u0103 familie aproape, \u015fi-a pus la \u00eencercare limitele \u015fi, la doar 20 de ani, a deschis prima franciz\u0103 5 to go \u00eempreun\u0103 cu partenerul s\u0103u de via\u0163\u0103.<\/p>\n<p>\n\u201eNu \u015ftiam nimic despre domeniul HoReCa. Pur \u015fi simplu am sim\u0163it c\u0103 e momentul. \u00cendr\u0103geam conceptul \u015fi eram consumator. \u00centr-o zi, dou\u0103 persoane \u2013 turi\u015fti din Bucure\u015fti, afla\u0163i \u00een Bra\u015fov &#8211; m-au \u00eentrebat de unde am luat cafeaua 5 to go, pentru c\u0103 se uitau de jum\u0103tate de or\u0103 \u015fi nu g\u0103seau o loca\u0163ie. Atunci mi-am dat seama c\u0103 \u00een Bra\u015fov nu sunt suficiente cafenele 5 to go. A\u015fa a ap\u0103rut prima mea franciz\u0103, \u00een 2021\u201d, poveste\u015fte M\u0103lina.<\/p>\n<p>\nInvesti\u0163ia ini\u0163ial\u0103 \u00een prima cafenea a fost de circa 20.000-25.000 de euro, bani veni\u0163i de la p\u0103rin\u0163i. Cu sus\u0163inerea prietenului ei \u015fi a familiei, dar \u015fi cu sprijinul constant al echipei 5 to go, M\u0103lina a \u00eenv\u0103\u0163at rapid ce \u00eenseamn\u0103 s\u0103 gestionezi un business &#8211; balan\u0163e de profit \u015fi pierderi, \u00eencas\u0103ri, cheltuieli, responsabilitatea fa\u0163\u0103 de angaja\u0163i. Ast\u0103zi, la cinci ani distan\u0163\u0103, t\u00e2n\u0103ra are&nbsp;12 angaja\u0163i, trei cafenele func\u0163ionale, dintre care una \u00een gara Bra\u015fov \u015fi una \u00eentr-un cartier reziden\u0163ial, iar acum preg\u0103te\u015fte deschiderea celei de-a patra loca\u0163ii. Faptul c\u0103 a luat o franciz\u0103 5 to go a \u00eenv\u0103\u0163at-o multe despre antreprenoriat, spune ea, \u015fi a fost cea mai bun\u0103 decizie, chiar dac\u0103 \u00eenceputul a fost greu.&nbsp;<\/p>\n<p>\n\u201eM-a salvat din a-mi petrece urm\u0103torii ani \u00eencerc\u00e2nd s\u0103 caut r\u0103spunsuri, pentru c\u0103 nu a\u015f fi \u015ftiut s\u0103 fac at\u00e2tea lucruri. Am avut sprijin din toate punctele de vedere din partea echipei. Au echipe pentru orice. Ei sunt acolo pentru absolut orice\u201d, a mai spus antreprenoarea. Anul trecut, cifra de afaceri a celor trei loca\u0163ii 5 to go a ajuns la circa 500.000 de euro, iar tot profitul a fost reinvestit, la fel cum s-a \u00eent\u00e2mplat \u00eenc\u0103 de la prima cafenea deschis\u0103.<\/p>\n<p>\nUn pas important f\u0103cut recent a fost \u015fi extinderea primei cafenele, cea care se afl\u0103 \u00eentr-un cartier reziden\u0163ial. \u201e\u00cenainte era o cafenea to go, cu o teras\u0103 mic\u0103. Acum avem 110 mp, plus teras\u0103. Am legat ni\u015fte rela\u0163ii foarte frumoase cu oamenii de acolo.\u201d<\/p>\n<p>\nO zi bun\u0103 \u00een cafenelele 5 to go administrate de M\u0103lina Ion \u00eenseamn\u0103 350\u2013400 de cafele v\u00e2ndute \u00een medie, iar pentru ea fiecare zi \u00eenseamn\u0103 provoc\u0103ri noi.<\/p>\n<p>\n\u00cen viitor, t\u00e2n\u0103ra antreprenoare \u00ee\u015fi dore\u015fte continue s\u0103 investeasc\u0103 \u00een re\u0163eaua 5 to go, iar planul s\u0103u este s\u0103 mai deschid\u0103 loca\u0163ii, at\u00e2t \u00een Bra\u015fov, c\u00e2t \u015fi \u00een alte ora\u015fe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La doar 25 de ani, M\u0103lina Ion a reu\u015fit s\u0103 fac\u0103 ceea ce mul\u0163i antreprenori viseaz\u0103: s\u0103 transforme o decizie luat\u0103 din instinct \u00eentr-o afacere de succes. Originar\u0103 din Buz\u0103u, ea s-a mutat la Bra\u015fov dup\u0103 terminarea liceului, pentru a-\u015fi continua studiile. Ini\u0163ial s-a \u00eenscris la Facultatea de Litere, dar \u015fi-a dat repede seama c\u0103 nu i se potrive\u015fte, a\u015fa c\u0103 a ales marketingul. \u00centr-un ora\u015f nou, f\u0103r\u0103 familie aproape, \u015fi-a pus la \u00eencercare limitele \u015fi, la doar 20 de ani, a deschis prima franciz\u0103 5 to go \u00eempreun\u0103 cu partenerul s\u0103u de via\u0163\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,6185,7985,6551,29411,61778,13719],"class_list":["post-241892","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-afaceri-de-la-zero","tag-brasov","tag-cafenele","tag-editie-speciala","tag-malina-ion","tag-sustinere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241892"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241892\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}