\nGenera\u0163ia Z este mai interesat\u0103 de asigur\u0103ri dec\u00e2t genera\u0163iile anterioare \u015fi caut\u0103 solu\u0163ii de protec\u0163ie rapide, pe care le pot achizi\u0163iona exclusiv digital, stilul de via\u0163\u0103 activ al tinerilor f\u0103c\u00e2ndu-i s\u0103 con\u015ftientizeze mai u\u015for posibilitatea unor accidente, arat\u0103 un studiu realizat de NN.<\/p>\n
\nDe exemplu, 6 din 10 tineri ar alege o asigurare care acoper\u0103 cheltuielile medicale \u00een urma unui accident, o treime sunt interesa\u0163i de asigur\u0103rile de s\u0103n\u0103tate, comparativ cu 29% dintre Millennials, iar 29% dintre Gen Z se g\u00e2ndesc la o asigurare de via\u0163\u0103, \u00een timp ce 26% dintre Millennials manifest\u0103 acela\u015fi interes.<\/p>\n
\n\u00cen Rom\u00e2nia, aproximativ 1,4 milioane de tineri cu v\u00e2rste \u00eentre 23 \u015fi 35 de ani \u2013 reprezent\u00e2nd genera\u0163ia Z \u015fi segmentul mai t\u00e2n\u0103r al genera\u0163iei Y (Millennials) \u2013 locuiesc \u00een mediul urban.<\/p>\n
\nConform studiilor realizate de NN, genera\u0163ia Z se remarc\u0103 printr-o orientare mai pronun\u0163at\u0103 c\u0103tre viitor comparativ cu genera\u0163iile anterioare, ceea ce explic\u0103 interesul crescut pentru diverse tipuri de asigur\u0103ri: de s\u0103n\u0103tate, de c\u0103l\u0103torie (reflect\u00e2nd mobilitatea specific\u0103 acestei genera\u0163ii), de via\u0163\u0103, auto \u015fi de locuin\u0163\u0103.<\/p>\n
\nMul\u0163i dintre ace\u015fti tineri locuiesc \u00eenc\u0103 \u00eempreun\u0103 cu p\u0103rin\u0163ii, iar rela\u0163ia str\u00e2ns\u0103 cu familia contribuie la o preocupare comun\u0103 pentru protec\u0163ia financiar\u0103, cele dou\u0103 genera\u0163ii influen\u0163\u00e2ndu-se reciproc \u00een alegerile legate de asigur\u0103ri.<\/p>\n
\n\u201eTinerii din Rom\u00e2nia, cu v\u00e2rste \u00eentre 23 \u015fi 35 de ani, percep actualele produse de asigurare ca fiind orientate mai degrab\u0103 c\u0103tre un segment mai matur. De\u015fi sunt interesa\u0163i de acest domeniu \u015fi formeaz\u0103 un grup urban numeros \u015fi activ, simt nevoia unor solu\u0163ii care s\u0103 le reflecte mai mult stilul de via\u0163\u0103 \u015fi aspira\u0163iile. Sunt o genera\u0163ie de oameni activi, conecta\u0163i digital, preocupa\u0163i de s\u0103n\u0103tate \u015fi echilibru emo\u0163ional, dar \u015fi de autonomie financiar\u0103. Am analizat atent nevoile lor pentru a \u00een\u0163elege mai bine ce \u00ee\u015fi doresc tinerii de la o asigurare, pentru a le putea oferi un produs cu adev\u0103rat util, care s\u0103 \u00eei protejeze \u00een situa\u0163iile care \u00eei preocup\u0103 cel mai mult \u2013 precum accidentele\u201d, explic\u0103 Gabriela Lupa\u015f-\u0162icu, Director General NN Asigur\u0103ri.<\/p>\n
\nDatele arat\u0103 c\u0103 7 din 10 responden\u0163i prefer\u0103 s\u0103 cumpere o asigurare online, iar 88% vor s\u0103 aib\u0103 acces digital, oric\u00e2nd, la poli\u0163a lor. Pentru 80% dintre ei, acest acces rapid i-ar convinge s\u0103 achizi\u0163ioneze poli\u0163a \u00een cel mult 48 de ore.<\/p>\n
\nNN \u015fi-a \u00eenceput activitatea \u00een Rom\u00e2nia \u00een 1997, iar din 2007 activeaz\u0103 \u015fi pe pia\u0163a de pensii private. \u00cen 2016 s-a extins \u00een segmentul de asigur\u0103ri de s\u0103n\u0103tate, iar din 2020 ofer\u0103 \u015fi asigur\u0103ri de locuin\u0163\u0103.<\/p>\n
\nNN cuprinde, \u00een Rom\u00e2nia, NN Asigur\u0103ri de Via\u0163\u0103 prin care ofer\u0103 asigur\u0103ri de via\u0163\u0103, de s\u0103n\u0103tate \u015fi pensii private facultative, NN Pensii prin care ofer\u0103 pensii private obligatorii \u015fi NN Asigur\u0103ri prin care ofer\u0103 asigur\u0103ri generale cu excep\u0163ia celor auto. \u00cen prezent, NN are \u00een total \u00een Rom\u00e2nia aproximativ 500 de angaja\u0163i \u015fi 1.700 de consultan\u0163i financiari \u015fi manageri \u00een for\u0163a de v\u00e2nz\u0103ri. <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Genera\u0163ia Z este mai interesat\u0103 de asigur\u0103ri dec\u00e2t genera\u0163iile anterioare \u015fi caut\u0103 solu\u0163ii de protec\u0163ie rapide, pe care le pot achizi\u0163iona exclusiv digital, stilul de via\u0163\u0103 activ al tinerilor f\u0103c\u00e2ndu-i s\u0103 con\u015ftientizeze mai u\u015for posibilitatea unor accidente, arat\u0103 un studiu realizat de NN. De exemplu, 6 din 10 tineri ar alege o asigurare care acoper\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7467,331,22153,194],"class_list":["post-241882","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-asigurare","tag-asigurari","tag-generatie","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241882"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241882\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}