{"id":241741,"date":"2025-11-02T18:26:25","date_gmt":"2025-11-02T18:26:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=241741"},"modified":"2025-11-02T18:26:25","modified_gmt":"2025-11-02T18:26:25","slug":"neurolabs-cum-iti-vezi-raftul-cu-ochii-ai","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=241741","title":{"rendered":"Neurolabs \u2013 Cum \u00ee\u0163i vezi raftul cu ochii AI"},"content":{"rendered":"

\nCompanie: Neurolabs<\/strong><\/span><\/span><\/p>\n

\nStart-up-ul deep-tech Neurolabs, fondat de rom\u00e2ni, a transformat modul \u00een care marii produc\u0103tori de bunuri de larg consum \u00ee\u015fi monitorizeaz\u0103 execu\u0163ia comercial\u0103. Printr-un motor AI de recunoa\u015ftere vizual\u0103, agen\u0163ii din teren pot colecta \u015fi analiza \u00een timp real date despre rafturi, frigidere sau promo\u0163ii. Cu investi\u0163ii de peste 12 milioane de dolari \u015fi clien\u0163i precum Coca-Cola \u015fi Heineken, compania vizeaz\u0103 extinderea pe pia\u0163a american\u0103, de unde deja genereaz\u0103 70% din venituri.<\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei:<\/ins><\/strong><\/p>\n

\nNeurolabs, start-up deep-tech fondat de rom\u00e2ni, a dezvoltat un motor de inteligen\u0163\u0103 artificial\u0103 specializat \u00een recunoa\u015ftere vizual\u0103 pentru industria bunurilor de larg consum. Tehnologia se integreaz\u0103 direct \u00een aplica\u0163iile de CRM sau Salesforce Automation folosite de agen\u0163ii din teren \u015fi permite colectarea rapid\u0103 a datelor vizuale din magazine. Prin simpla fotografiere a rafturilor, frigiderelor sau a zonelor promo\u0163ionale, platforma genereaz\u0103 informa\u0163ii esen\u0163iale despre execu\u0163ia comercial\u0103, care devin combustibil pentru rapoarte \u015fi instrumente de business intelligence. \u201eNoi ac\u0163ion\u0103m ca un motor AI \u2013 primim datele vizuale \u015fi return\u0103m rezultate brute, care apoi pot fi folosite \u00een sisteme precum Power BI. Astfel, agen\u0163ii de v\u00e2nz\u0103ri au o vizibilitate complet\u0103 asupra modului \u00een care planurile comerciale se implementeaz\u0103 \u00een teren\u201c, explic\u0103 Remus Pop, cofondator Neurolabs.<\/p>\n

\nElementul de noutate<\/ins><\/strong><\/p>\n

\nCea mai mare schimbare strategic\u0103 a companiei a fost pivotarea de la retaileri c\u0103tre marii produc\u0103tori, ceea ce a deschis o pia\u0163\u0103 mult mai mare \u015fi cu o nevoie mai clar\u0103 de eficien\u0163\u0103. \u201eStrategic, am r\u0103mas \u00een spa\u0163iul de retail, dar ne-am mutat aten\u0163ia spre produc\u0103tori. Companii precum Coca-Cola sau Heineken planific\u0103 fiecare detaliu al execu\u0163iei comerciale \u2013 de la pozi\u0163ionarea la raft p\u00e2n\u0103 la promo\u0163ii. Noi le oferim echipelor din teren instrumente scalabile pentru a colecta date \u015fi a verifica dac\u0103 acele planuri sunt implementate corect\u201c, a subliniat Remus Pop. Aceast\u0103 abordare diferen\u0163iaz\u0103 Neurolabs de solu\u0163iile clasice de monitorizare, transform\u00e2nd agen\u0163ii \u00een colectori de date \u00een timp real \u015fi reduc\u00e2nd costurile de auditare \u015fi raportare.<\/p>\n

\nEfectele inova\u0163iei<\/ins><\/strong><\/p>\n

\n\u2022 Portofoliu interna\u0163ional: c\u00e2teva zeci de clien\u0163i, inclusiv trei dintre primii zece produc\u0103tori globali din FMCG.<\/p>\n

\n\u2022 Expansiune \u00een SUA: 70% din venituri provin deja de pe pia\u0163a american\u0103, unde compania preg\u0103te\u015fte deschiderea unui birou pe Coasta de Est.<\/p>\n

\n\u2022 Cifre de cre\u015ftere: de la \u201epre-revenue\u201c acum 5 ani, la sute de mii $ ARR \u00een 2023 \u015fi milioane $ ARR \u00een prezent. 2024 a \u00eensemnat o cre\u015ftere de 4x, iar pentru 2025 obiectivul este de 2,5x.<\/p>\n

\n\u2022 Finan\u0163\u0103ri: peste 12 milioane $ atrase p\u00e2n\u0103 acum. Ultima rund\u0103, serie A de 7,8 milioane $ (aprilie 2025), a fost condus\u0103 de Nauta Capital.<\/p>\n

\n\u2022 Planuri viitoare: o nou\u0103 rund\u0103 major\u0103 de finan\u0163are \u00een 2026 pentru a consolida pozi\u0163ia \u00een SUA \u015fi pe pia\u0163a global\u0103.<\/p>\n

\n\u201eO parte semnificativ\u0103 din resurse o s\u0103 mearg\u0103 spre a ne asigura c\u0103, opera\u0163ional, ducem compania la un nivel de maturitate cerut de gigan\u0163i precum Procter & Gamble. Dar \u00een egal\u0103 m\u0103sur\u0103 investim \u00een go-to-market \u015fi \u00een extinderea prezen\u0163ei active \u00een SUA. Sim\u0163im c\u0103 acum e momentul s\u0103 facem un prim pas decisiv \u015fi s\u0103 deschidem un birou pe Coasta de Est\u201c, spune Remus Pop.<\/p>\n

\n

\nTOTAL FINAN\u0162\u0102RI ATRASE P\u00c2N\u0102 ACUM: PESTE 12 MIL. EURO<\/strong><\/span><\/span><\/p>\n

\nNUM\u0102R DE ANGAJA\u0162I: ~30<\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Companie: Neurolabs Start-up-ul deep-tech Neurolabs, fondat de rom\u00e2ni, a transformat modul \u00een care marii produc\u0103tori de bunuri de larg consum \u00ee\u015fi monitorizeaz\u0103 execu\u0163ia comercial\u0103. Printr-un motor AI de recunoa\u015ftere vizual\u0103, agen\u0163ii din teren pot colecta \u015fi analiza \u00een timp real date despre rafturi, frigidere sau promo\u0163ii. Cu investi\u0163ii de peste 12 milioane de dolari \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[61728,61606,7704,15928,56958,61726,8023,14513,61727],"class_list":["post-241741","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-agenti-de-teren","tag-cele-mai-inovatoare-companii-din-romania-2025","tag-comercianti","tag-frigidere","tag-inovatie-tehnica","tag-neurolabs","tag-promotii","tag-rafturi","tag-start-up-ul-deep-tech"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241741"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/241741\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}